The Mechanics of Roofing Lead Generation

Roofing Lead Generation

Roofing lead generation is an online prospecting strategy that aims to get the contact info of roofing companies’ potential clients.

The digital revolution has forced roofing companies to include roofing lead generation in their marketing strategy.

Nowadays, roofing companies have become more competitive thanks to improved overall marketing tactics.

That’s why your marketing efforts should focus on both inbound and outbound strategies.

In general, roofing lead generation overtakes all other advertising channels when it comes to reach and ROI.

Why? Because everything is measurable, and as most people are connected to their phones for at least 2 or 3 hours daily, they are easy to reach.

Continue reading to discover the mechanics of roofing lead generation!

The Inbound Marketing Methodology

Inbound marketing is a business methodology that aims to attract customers through relevant and helpful content.

The complete methodology includes the following steps:

  • Attract
  • Connect
  • Close
  • Entertain

The goal is to provide value at every stage of your buyer’s journey.

With Roofers Going Digital’s inbound marketing strategy, your prospects and potential clients will find you through communication channels like social media, search engines, emails, and blogs.

The main difference with outbound strategies is that you won’t need to fight for your prospects’ attention.

Instead, you will ensure they contact you first.

For a more in-depth explanation of inbound marketing for roofing companies, click here.

Roofing Lead Qualification

A qualified roofing lead is someone who has indicated an interest in your roofing company’s product or service and is open to sharing their information with you.

Now let’s assess each scenario:

  • Social Media Direct Messages 

When a potential client reaches out to you via direct message on social media and asks about a specific roofing product or service, you have to ask immediately for their information.

When it comes to roofing lead generation, your followers see your content daily, which means they know exactly who you are and what you do. 

  • Landing Page

When a visitor discovers your roofing business through social media, you need to use a call-to-action to promote your website.

This action will allow them to visit your landing page.

A landing page is a web page your potential clients are directed to, to learn more about you.

The goal is to capture their contact info through a form and get in touch with them later.

Your landing page should explain why they should trust your roofing services.

  • Live Chatbox

With a CRM, you can connect a conversational box that will be working 24/7 on your website.

As you know, roofing can become an emergency, and there will be people that will try to contact you immediately.

You can connect the live chatbox to your cell phone and receive the messages in real-time; make sure to ask them their name, phone, location, and roofing issue they have.

Depending on what type of information you receive, you can know if it is a qualified roofing lead or not.

  • Email Response

When you share a valuable piece of content through your email marketing campaign, you are telling your subscribers you are experienced enough to take care of their roof.

People who have been receiving your emails for a while will be confident to reach out to you via email to ask for your roofing services.

To discover how to build an email marketing campaign, click here.

Start a Roofing Lead Generation Campaign with Us!

By aligning Roofers Going Digital’s inbound marketing methodology, you will create valuable content that your prospects will love.

Give us a call today!

Start a Roofing Newsletter with Us

Start a Roofing Newsletter with Us

A roofing newsletter is a regular publication many roofing companies share with customers and potential clients.

Some send it weekly, others biweekly, and others monthly.

How often you should create one depends on the topics and info you want to develop and share.

The only rule we recommend is sending it to people that subscribe to it.

With the evolution of the internet, the importance of a roofing newsletter has become a top priority for any digital marketing strategy.

Its main purpose is to inform your clients and prospects of any news about your company and the roofing industry in general.

Keep reading to learn more!

Roofing Newsletter: Three Pillars

At Roofers Going Digital, we are experts in the roofing industry.

We have been working with roofing companies for over three years and are familiar with residential and commercial roofing subjects.

However, you know more about your company than us, and that’s why it’s so important we have an onboarding meeting and constant communication between our teams.

Let’s look at the essentials of a roofing newsletter together:

1. Content Calendar

As mentioned above, the goal of a roofing newsletter is to keep your clients and prospects informed.

Therefore, we will develop a content calendar that will include all the roofing topics you want to share with them.

For instance, if you want to share info about a specific roofing material or roofing service, we’ll make sure that’s on your calendar.

We will also include special offers, events, or any updates you want to communicate.

You can trust we will create content using a simple and friendly tone, so even clients and prospects unfamiliar with roofing will be able to understand every topic and be entertained.

By doing this, you will surely pop into their minds the next time they require roofing services.

To discover the Benefits of Content Creation for Roofers, click here.

2. Branding and Layout

Your branding will set your company’s color scheme and remind readers you are a trustworthy roofing professional.

Roofing is a visual service; we won’t miss the opportunity to include vibrant photos and illustrations of your roofing projects.

We will use headers and subheaders to ensure your readers can easily navigate the content.

Your subscribers will feel you are the best option on the market and will hire your services.

7 Benefits of Branding for Roofers, learn more.

3. CRM Automation

A complete roofing newsletter strategy is not finalized without a CRM database.

We will connect an email marketing tool to your website so you can build a newsletter subscription database.

With a CRM, we can ask for more info than just your prospects’ emails, for instance, address, phone, location, and more.

The CRM will also help you build follow-up sequences and long-lasting relationships with your potential clients.

4 Reasons to Hire Roofers Going Digital, learn more.

Start a Roofing Newsletter with Roofers Going Digital!

The content in your roofing newsletter should be highly relevant to your audience and provide immediate value.

With our roofing newsletter strategy, your potential clients and prospects will be up to date with your roofing brand.

Contact us now!

How to Start with Content Creation

How to Start with Content Creation

One of roofing business owners’ most common questions is: “How do I get started with content creation?”

Let’s start by taking a look at what content creation actually is: it is the process of identifying relevant topics within the roofing industry that also relate to your roofing niche and buyer personas.

Once you have those topics identified, you have to define the keywords you want to position in the search engines, choose the type of content you want to share (blogs, videos, podcasts, project photos, social media posts, etc.), and finally, produce it.

This article will explain how to build a customer-centric strategy, an audience, and the essential digital campaigns a roofing company should have.

Do not stop reading!

Start with Content Creation to Build an Audience

As you may know, content creation is one of the roofing companies’ most powerful strategies to build an audience today.

But we know that there are still many roofers out there who don’t know where to start with this!

Here are some tips to get you going:

  • Communicate your roofing expertise
  • Share your roofing business’ strategy
  • Focus on customer service
  • Solve your customer’s pain points
  • Ask for referrals and Google reviews

At Roofers Going Digital, we will make sure to build you an audience by sharing valuable content on the most important social media platforms, your website, and with an email marketing campaign.

How to Create a Customer-Centric Strategy by Using Content Creation

Roofing business owners’ that put customers at the heart of their content creation are experiencing increased sales revenue.

A customer-centric strategy is a business methodology based on putting your customer first and at the core of your roofing company to provide a positive experience and build long-term relationships.

Here are four of the best content creation practices that will help your roofing company stand out:

  1. Create content based on your prospects’ interests and customer data.
  2. Remember that customers are not numbers; they are people and are looking to establish a mutually beneficial relationship.
  3. Connect your roofing company’s culture and core values to your customers’ desired outcomes.
  4. Motivate your employees by showing them that their actions impact your content creation process.

Pro tip: using content creation to become a customer-centric roofing company allows you to anticipate your customers’ needs.

6 Content Strategies to Implement for Roofing Companies

Here are some tips for you to follow to maximize your digital marketing efforts:

  • Social Media

Make sure you put the right content in front of the right audience and begin developing your network.

  • Local SEO

Find the right keywords for the services you offer and create pages with quality written content and media.

  • Paid Advertising

Choose a nice-looking headline followed by a call to action and videos or images of your roofing services.

  • Landing Page

If you are doing any paid advertising, having a landing page is a must.

  • Blog Posts

This is an excellent way to educate your customers, increase trust and become an authority in your roofing niche.

  • Customer Relationships Management

Incorporate a CRM to send follow-up emails, texts, and prompt clients to leave you a review.

Content Creation for the Roofing Industry

At Roofers Going Digital, you’ll get a complete marketing team specialized in the roofing industry. 

Our extensive content creation strategy includes a project manager, copywriters, designers, community managers, and visual creators, amongst others. 

Roofers Going Digital delivers the expertise you need to create engaging and click-worthy content creation experiences for your roofing company. 

Contact us!

5 Benefits of Content Creation for Roofers

Content Creation for Roofers

Every roofer should have some knowledge of content creation.

However, we have noticed that many roofers still seem to be unfamiliar with this concept.

Or perhaps they have heard about the benefits of content creation for roofing companies, but they are still not sure how to approach this.

That’s why at Roofers Going Digital, we have created this blog post to explain the benefits of content creation for roofers and clear those doubts.

Let’s go!

1. Brand Awareness

By uploading content consistently to your website, your potential clients will spend more time reviewing it.

They will get more opportunities to familiarize themselves with your roofing brand, which will help them gain more trust in your business and increase your conversion rate.

If your content is valuable to your prospects and they think it’s helpful and informative, they are more likely to think of your company in case of roofing issues.

In addition, when combined with a social media content strategy, content creation will help your customers perceive your brand as a trustworthy and established leader in the roofing industry.

To discover the digital workflow to build a roofing brand, click here.

2. Increased Website Traffic

Content creation for roofers will help you to index more pages in the Google Search Console, which means you will have more opportunities to rank higher and position more keywords in the search engine results.

In other words, you will have more traffic, which means more leads and, consequently, more final customers.

Content creation should include different types of content, such as blogs, podcasts, videos, and quality pictures of your roofing projects, to attract new visitors, viewers, and listeners.

To discover how to increase website visits, click here.

3. Higher Domain Authority

Google ranks your website page based on three criteria: relevant content, user experience, and page speed, in that order.

So sharing more valuable content will increase your roofing site’s perceived expertise, authority, trust, and relevance.

In the same way, if your roofing content earns more inbound links from external sources like social media posts, email clicks, or even other websites, your domain authority will increase even further.

In addition, user experience strongly correlates with content creation, so the more quality content you share, the more organic traffic you will gain on your website (SEO).

To discover the content creation strategy for roofing companies, click here.

4. Increased Social Media Traffic and Followers

As mentioned before, content creation for roofers should include social media.

Sharing valuable content on social media will help you build more recognition and a better reputation with your audience.

This will lead to an increase in your follower base, interactions, loyalty, and a closer relationship with your potential clients and customers.

In addition, a higher number of social media followers guarantees more traffic to your roofing website.

To discover the social media channels for roofers, click here.

5. Validation of Your Prospects’ Decision to Hire You!

Whenever a potential client sees a new piece of content from you or gets an email about your latest offer or project, it assures them they can hire you for their roofing issues.

You can send newsletters with all the info you want to share with them.

Our content creation for roofers includes weekly newsletters for our customers.

To discover six benefits of email marketing for roofers, click here.

Content Creation for Roofers Is a Must!

Content creation requires researchers, copywriters, editors, and designers.

At Roofers Going Digital, you can trust you will have a complete team working on your content creation strategy.

Contact us now!

RGD Presenta: Dani “The Roof” Influencer

Dani The Roof Influencer

Dani “The Roof” Influencer es una roofera líder en la industria de techado del mercado norteamericano.

Actualmente vive en Atlanta, Georgia y tiene varios años dedicándose a los proyectos de techado residencial y comercial.

Francisco Serrano, nuestro CEO, tuvo la oportunidad de platicar con ella en el podcast de Roofers Going Digital.

De esta manera pudo conocer a detalle su trayectoria, sus inicios, quién la introdujo por primera vez a la industria de los techos y como pasó de ser Daniela Herrera, a convertirse en Dani “The Roof” Influencer, una de las mujeres más exitosas dentro de la industria en el estado de Georgia.

No puedes perderte su historia. ¡Sigue leyendo!

Dani “The Roof” Influencer: ¿Cómo Llegó al Roofing?

Dani comenzó en plomería, estuvo trabajando como asistente de un pequeño plomero que laboraba de manera independiente.

Su éxito fue tal que la demanda de trabajo fue mucho mayor a la capacidad de respuesta que tenía el plomero. Por ello, es el plomero quien la invita a buscar una nueva oportunidad ya que él se da cuenta de que reteniéndola, únicamente iba a limitar su crecimiento.

Es entonces cuando Dani decide acercarse a una amiga que se encontraba trabajando en la industria del roofing, su amiga le comenta que puede introducirla al mercado residencial por medio de las ventas puerta a puerta con un salario de $25 USD por contrato firmado.

Evolución y Crecimiento

Una vez trabajando en la industria del roofing, Dani se da cuenta de la importancia que tiene el marketing y el posicionamiento de marca, por lo que sube una historia en uno de sus perfiles de redes sociales de uno de sus proyectos.

Debido a eso, una de sus seguidores que también se encontraba trabajando en la industria del roofing se da cuenta y se comunica de inmediato con ella; invitándola a integrarse a su equipo de trabajo y ofreciéndole un incremento en su salario de un 10%.

Ya integrada en el nuevo equipo, Dani comienza a trabajar muy de cerca con los ajustadores públicos. Sin embargo, al ser nueva en la industria y no tener una licencia de contratista, Dani se ve obligada a depender de ellos para poder aterrizar los proyectos de techado.

Por lo tanto, Dani decide certificarse y obtener su licencia de contratista para ya no tener que depender de terceros.

La Importancia del Marketing y el Networking

Durante su proceso de certificación, Dani estuvo a punto de tirar la toalla, a pesar de ello, no desistió y continuó hasta lograrlo.

Una vez certificada, Dani decide ir a The Roofing Process Conference, y comienza a relacionarse con profesionales de roofing de toda la nación.

Al regresar de la conferencia, Dani se da cuenta de que se ha relacionado con muchas personas y de que son muchas las mujeres que la siguen y que necesitan de una guía para crecer en una industria dominada mayormente por hombres.

Así es como se convierte en Dani “The Roof” Influencer, una profesional de techado que tiene como lema “Be Good and Do Good” y que ha creado la academia Goats 4 Sales para enseñar a los profesionales de techado a triunfar en la industria.

Descubre más sobre los beneficios de las redes sociales para los rooferos latinos.

Crece Tu Marca de Techado con Roofers Going Digital

Tal y como lo hizo Dani, posiciona tu marca personal y de techado utilizando las redes sociales.

Llama a los expertos, comunícate con Roofers Going Digital.

¡También hablamos español!

How to Build an Email Marketing Campaign

How to Build an Email Marketing Campaign

How do I build an email marketing campaign? This is a common question we receive every month from roofing business owners.

Over the last 20 years (nearly since the internet started), email has become a daily work tool. 

So much that it has even become a powerful sales and advertising weapon.

Roofing business owners can use emails to create follow-up sequences, introductory texts, newsletters, and more.

An email marketing campaign is one of the biggest channels to promote your roofing products and services and reach out to your current customers and potential clients.

Besides, you will be able to track and measure all of your actions.

That’s why we will show you the steps you should follow to build an email marketing campaign.

Do not stop reading!

Define Your Target Audience

Start by doing market research, design online surveys, and post them on your social media channels to obtain the most information about your buyer personas.

Track your website analytics and look carefully at the demographics, tabs more visited, topics of interest, location, etc.

Run a phone survey with your current customers, and ask them about pricing, customer service, deadlines, craftsmanship, etc.

Identify possible networks like roofing conferences and homeowner conventions to build a subscribers database.

Find your roofing competitors with an email marketing campaign and subscribe to them so you can look at their strategy.

To discover email marketing for roofing companies, click here.

Create Valuable Content

After defining your target audience, you are ready to create the right communication strategy for your future customers.

Every email marketing campaign for roofing business owners should create valuable content to position yourself as a roofing professional.

The goal is to increase the open rate and clicks.

Your content must have the power to engage your readers, being efficient, precise, and unique.

When you share your potential clients’ roofing issues or other exciting topics in your email marketing campaign, your subscribers will open your emails.

Images are processed 60,000 times faster than words, so always sharing quality pictures of your roofing projects is essential.

Focus on the following tips:

  • Use quality messages
  • Write clear sentences
  • Talk straight to the user
  • Include innovative images
  • Include a clear call-to-action
  • Add a link to your calendar

Pro tip: Never send an email without personalizing at least two things.

To discover the benefits of email marketing for roofers, click here.

Choose a Service for Your Email Marketing Campaign

There are many email marketing services you can choose from, such as Mailchimp, HubSpot, Pipedrive, Campaign Monitor, or even Wix, amongst others.

At Roofers Going Digital, we recommend Mailchimp. Why?

  • It’s free if you have fewer than 2,000 subscribers
  • It’s easy to learn and use with pre-made templates
  • It’s excellent for tracking open rates, clicks, and more analytics
  • There are tons of educational videos on the web

Start Your Email Marketing Campaign with Roofers Going Digital

Don’t miss the opportunity to consider and practice these valuable tips to increase your sales and revenue with email marketing.

However, if you’re too busy running your roofing business, you can always call the experts.

Contact us today!

Lead Generation Tips for a Roofing Business

Lead Generation Tips for a Roofing Business

Nowadays, every roofing business should have an online lead generation strategy in place.

As a roofing business owner, you should be on top of the latest trends and technologies your potential clients are using.

Running a successful roofing company is not just about having a high-quality product or service; it is about offering the best possible customer experience.

With an online lead generation scheme, you can incorporate new marketing techniques into your traditional marketing efforts and create an outstanding overall strategy.

Start reaching out to your prospects online, converting them into leads and final customers.

If you’re serious about increasing the sales of your roofing business, do not miss out on the following lead generation tips:

Optimize Your Website for Mobile

We bet you use the internet to look for products and services!

The same happens with your target audience; most people look for their roofing services online, and they do it through their cell phones.

That’s why you should make an excellent first impression, and your roofing business website cannot be missing any user experience features when navigated from a mobile.

Focus on fast responses, use more photos and videos, create call-to-action buttons, use a chatbox to communicate, etc.

Remember, smartphones are taking over the marketplace.

To discover how to increase website visits, click here.

Stay at the Top of the Search Engine Optimization (SEO)

As we have mentioned many times before, you should present yourself as the solution to your prospects’ problems.

Search Engine Optimization (SEO) is a marketing strategy where you position your roofing website on the first page of results of the leading search engines, such as Google, Bing, or Yahoo.

Increasing your online presence will help you create greater brand awareness for your roofing business.

Anytime someone looks for roofing services within your area, your website will be there for them.

With Roofers Going Digital’s SEO strategy, you will have the following benefits:

  • Direct communication with prospects and potential clients.
  • Easy reach to your local marketplaces.
  • Access to new ways of selling roofing projects and services quickly and cost-effectively.
  • Creation of relevant and valuable content to help your potential clients relate to your roofing business better.

To discover why you should work with Roofers Going Digital, click here.

Start a Digital Advertising Campaign

We are sure that through your traditional advertising efforts you probably bought billboard and magazine ads in the past, at least once.

However, traditional advertising is no longer as effective as it used to be.

Customers’ mindsets are changing and they tend to ignore traditional advertising, whether in newspapers, TV, or radio.

The success of traditional advertising campaigns has dropped by 90% in recent years.

That’s why aggressive advertising won’t be efficient, and you should consider adopting digital advertising for your roofing business. It will bring the following benefits:

  • Campaigns that are cheaper and easy to measure.
  • Ability to reach millennials, the primary target audience for roofers who represent 65% of online users.
  • Clear understanding of the results you’re getting.
  • Increase in your social media follower base.
  • Easier reach into national marketplaces.

To discover how to build a digital advertising campaign, click here.

Start a Digital Marketing Campaign for Your Roofing Business with Us!

Transitioning from the traditional way of doing marketing to digital marketing can be complicated, but Roofers Going Digital is here to help you.

Roofing companies that embrace digital strategies for lead generation will certainly have a measurable advantage.

Don’t miss the opportunity to be a step ahead of your competition.

Contact us today!

Redes Sociales para Rooferos Latinos

Redes Sociales para Rooferos Latinos

Hoy en día, los rooferos latinos también están obligados a utilizar las redes sociales.

De acuerdo a cifras presentadas por la National Roofing Contractors Association, la industria de techado tuvo alrededor de 2 billones de dólares en proyectos durante el año pasado en Estados Unidos.

Es decir, los rooferos latinos tienen una gran oportunidad de posicionar la marca de sus compañías de techado en el mercado norteamericano.

Para ello, es muy importante construir relaciones significativas dentro de la industria.

Pero, ¿Cómo hacerlo?

Roofers Going Digital trae para ti el siguiente artículo en español, dedicado a todos los rooferos latinos que quieren posicionar la marca de su compañía en las redes sociales pero que aún no saben por dónde iniciar.

¡No dejes de leer!

La Importancia de las Redes Sociales en la Industria del Roofing

En la actualidad, las personas utilizan las redes sociales para investigar sobre los productos y servicios que requieren, y la industria de techado no es una excepción.

Si las utilizas de manera adecuada, puedes comunicar y dirigir tus mensajes a tus clientes potenciales.

Además, también puedes averiguar qué es lo que tus clientes buscan en un contratista de techado.

Con ello, será más fácil alinear tus estrategias de negocio con lo que tu cliente está buscando. De ésta manera incrementarás tus ventas y construirás relaciones con nuevos prospectos.

No te pierdas los siguientes consejos:

  • Construye la identidad de tu marca y una buena reputación
  • Genera lealtad dentro de tus clientes
  • Dirige e incrementa las visitas de tu sitio web de techado
  • Convierte tus seguidores en nuevos clientes
  • Mejora la comunicación y el servicio al cliente

El crecimiento de las redes sociales es exponencial, es decir, mientras más y más seguidores tengas, más fácil será para ti lograr tus objetivos de ventas.

3 Ventajas de las Redes Sociales para los Rooferos Latinos

La publicidad tradicional (espectaculares, televisión, radio o folletos), ha perdido popularidad en las últimas décadas.

Es por ello, que a continuación te presentamos las ventajas que ofrecen las redes sociales para tu empresa de techado:

  1. La mayoría de la gente busca en las redes sociales a la compañía que desea contratar.
  2. Las redes sociales son medibles, por lo que sabrás exactamente los resultados que estás obteniendo.
  3. La generación millennial representa el 65% del total de consumidores digitales, siendo también, el número más alto de propietarios de viviendas.

La revolución digital está provocando que las personas ignoren la publicidad tradicional, siendo las redes sociales la más reciente tendencia en la búsqueda de consumo de bienes y servicios.

Mejora tu Servicio al Cliente

En la industria de techado, los rooferos latinos deben darle primordial importancia al servicio al cliente si desean obtener resultados positivos.

Es por ello, que aquí te dejamos algunas recomendaciones de cómo puedes mejorar tu servicio al cliente utilizando las redes sociales:

  • Trata a todas tus conexiones y seguidores con educación, cortesía y amabilidad.
  • Anima a tus clientes a expresar sus opiniones e ideas en los comentarios.
  • Lee a detalle y comprende primero, nunca te enganches con una objeción de tus clientes.
  • Utiliza un lenguaje y tono de escritura apropiado.
  • Ten a la mano las respuestas de las preguntas frecuentes.

En Roofers Going Digital nuestros valores están cimentados en el respeto.

¡Comunícate con Nosotros Hoy Mismo!

¿Vives en los Estados Unidos, tienes una empresa de techado y no hablas inglés?

¡Comunícate con nosotros, también hablamos español!

Digital Workflow to Build a Roofing Brand

Digital Workflow to Build a Roofing Brand

Roofing contractors who implement a digital workflow to build a roofing brand tend to stand out.

As you may know, the digital transformation in the roofing industry refers to using tools such as Google, social media, lead generation, website, AI, etc.

If you have heard of them but aren’t using them yet, whether because you don’t know how to, or because of lack of time, keep reading!

In this article, Roofers Going Digital will explain all the steps you need to follow to build your roofing brand.

Implement the whole process and you’ll start noticing the results!

1. Define Your Target Customers and Potential Clients

As a roofing marketing agency specializing in the roofing industry, we are familiar with all the different niche markets you can identify.

For instance, if you are a commercial roofing company with property managers and building owners as a target audience, your content should be related to commercial roofing issues and present your business as the solution.

One common mistake is pushing information about your products, primarily as a sales pitch rather than explaining who you are and why they should pick you instead of others.

That’s why a strong digital plan should start with defining your target customers and potential clients.

To discover 6 Digital Marketing Roadblocks faced by Roofing Companies, click here.

2. Analyze Your Competitors

Use decision-makers tools like SEMrush, Ahrefs, or Sprout Social.

When using competitors’ analysis tools, you can identify how other roofing companies generate traffic.

Uncover mobile-desktop traffic and locate which areas of your roofing market receive more.

Include demographics research and create content that can resonate with the customers you’re trying to reach.

Online users are savvy buyers who will often research you before deciding where to purchase their roofing services.

To discover the Branding Trends for Roofing Companies in 2022, click here.

3. Have a Clear Mission and Core Values

To build a successful roofing brand, you should always think about your customer first.

Many roofing companies introduce themselves as a catalog of roofing products and services.

Of course, your prospects must know about your products, but if they don’t know anything about you or how you can help them, why should they hire you specifically?

Establish your mission and clear core values, share them with your crew, and include them in your communication strategy.

4. Set Up Your Short, Mid, and Long-Term Goals

Define what you want to accomplish by launching your new digital campaigns: creating brand awareness, lead generation, or closing more sales.

Write down your actions and deadlines to track your progress, install the Google Search Console and the Analytics, and see what works and what doesn’t.

Pro tip: You should set your long-term goals to 5 years.

To discover the Google Strategy for Roofing Companies, click here.

5. Create and Share Engaging Content

Share all your roofing knowledge; create posts and articles to showcase your roofing expertise.

Upload photos and videos of your roofing projects, testimonials, reviews, and valuable content that can introduce you as an expert.

Show your prospects that you’re a roofing professional and you’re there to make their lives easier.

To discover what is Content Creation for Roofing Companies, click here.

Build Your Roofing Brand with Us!

Schedule a call today!

4 Reasons to Hire Roofers Going Digital

4 Reasons to Hire Roofers Going Digital

Before checking the 4 reasons to hire roofers going digital, please answer the following question: How many roofing businesses are you competing with in your area?

Maybe the answer is many, or maybe just a few. In both cases though, you are all fighting over the same customers.

Most roofing companies tend to focus on traditional marketing efforts to get new clients, such as brochures, truck wraps, correspondence, referrals, etc.

So, what makes you different from them? An online marketing campaign can be the difference.

Keep reading to find out how hiring us can help you!

1. We Have Proven Roofing Industry’s Knowledge and Sales Experience

Our CEO and Founder, Francisco Serrano, has been a successful sales rep who made over 2 million USD in commercial roofing projects in the last two years.

He also has over five years of experience implementing sales and marketing tactics in the roofing industry.

He knows how to overcome sales objections and position your roofing brand as an industry leader.

To discover our automation strategy for roofers, click here.

2. Our Inbound Marketing Strategies Are Proven to be Successful

Roofers Going Digital’s methodology is based on the inbound marketing system.

We will define your target audience based on their roofing issues and needs through extensive research and analysis.

Creating and sharing valuable content will allow us to attract, engage and entertain your potential clients and prospects. We will make them understand your purpose and approach.

Lastly, thanks to our social media campaigns, we will put active listening into practice, which means we will find out what your customers are saying about roofing in your area.

To discover the benefits of inbound marketing for roofers, click here.

3. We Give You a Return On Investment (ROI)

The return on investment (ROI) is the results you get from all the efforts included in your online marketing strategy.

They range from building a follower base, brand awareness, reputation, and loyalty, to retaining and satisfying customers, and directly earning you revenue.

By tracking your return on investment, you will:

  • Understand the effectiveness of your online marketing campaigns. 
  • Demonstrate the value of digital sales within your roofing business.
  • Show how digital strategies can impact all departments, ranging beyond sales reps and managers to executives and roofing contractors. 
  • Drive and measure brand reputation and gain control of it.
  • Prove to board members the value of budgeting for your marketing efforts.

The return on investment will let us make adjustments to what isn’t working.

4. We Focus on Creating a Remarkable Online Customer Experience

Online customer service is probably the most significant reason to hire Roofers Going Digital.

Also referred to as customer care, it is the most effective online marketing method.

In today’s digital world, all the interactions are public, and people can record or take screenshots of your exchanges, showing how they’ve been treated.

We have seen many roofing companies that struggle to build good business relationships, and often only focus on closing a sale.

Remember that how customers are treated on digital platforms says volumes about a roofing brand.

Roofers Going Digital will make sure all of your customers and potential clients enjoy every step of their digital journey.

Build Loyalty for Your Roofing Brand with Roofers Going Digital!

These are only some of the reasons to hire Roofers Going Digital.

If you’re struggling with your online marketing strategies, call the experts.

Contact us today!