Email marketing for roofing companies is one of the best digital strategies you can incorporate into your marketing efforts.
You can use it to share valuable knowledge about the roofing industry and your roofing services.
In addition, you can share events, training dates, funny anecdotes, coupons, or any other interesting facts that you think might be important for your customer database.
A key aspect of email marketing for roofing companies is the creation of a potential clients’ database through your website or with webinars on social media.
It is also a great tool to build trust and loyalty amongst your prospects and customers; once your audience gains confidence in your roofing company brand, you will start to receive responses.
In this article, we will go through the basics of email marketing for roofing companies.
5 Tips to a Successful Email Marketing Campaign for Roofing Companies
A common marketing myth is that every industry has a set successful format for this type of campaign.
Let us tell you something! The ideal and perfect email marketing format doesn’t exist.
So, what is the best email marketing campaign strategy you should follow?
Here are a few tips:
- Define your buyer’s profile and their roofing needs
- Write down your roofing services, roofing knowledge, and the roofing skills you have
- Build your mailing database by using your social media channels and your website
- Test different formats and topics, send those emails and observe the response
- Check out the responses you receive to understand what is working and what is not
*Pro-tip: The more contacts you send an email to, the easier it will be to discover your ideal strategy.
The Importance of Headlines
Once you have built your email database, the next thing you should do is to ensure that your audience opens your emails.
Statistics say that 80% of people just read the headline, so focus on having a good one.
“The optimum headline length is around 65 characters.” – Mailchimp
They also show that 57% of recipients only read the first paragraph, so work on your initial sentences. More than half of the people will decide here if they want to keep reading or not.
*Pro-tip: Start directly with the headline topic.
7 “SPAM” Words in Emails
Let’s look at some words you need to avoid:
1. Dear (Name)
A standard introduction like this can easily send your email to spam.
*Pro-tip: try to approach your target audience professionally.
2. Click Here
Avoid “Click Here” as a call-to-action
Use some of these instead:
- Learn More
- Consulting Call
- Contact Us
- Request a Quote
Do not use the word “free” in your headline or subject.
It’s a huge red-flag indicator and misused. It can send your newsletter straight to spam.
4. Re: or Fwd:
Don’t use these words unless you’re replying to an email conversation with one of your subscribers.
5. Great Offer
This one, just like “Free,” is one of the most picked words by scammers.
Avoid it in the subject line, and do your best not to include it in the body of your email.
6. 100% Guaranteed
Scammers know that the word “guarantee” feels like a security blanket to many people, so they use it often.
Watch out for this one. If you need to include it, ask yourself if you can deliver on that 100%.
If you can, then add it but use it with moderation.
Email marketing matters, especially in the digital era!
To sum up, email marketing for roofing companies provides plenty of opportunities to reach out to your customers.
It is never too late. Contact us today!