8 Methods To Improve Your Business’ Roofing SEO

Roofing SEO

Do You Know What Roofing SEO Is? 

You may have heard the buzz around the phrase “Roofing SEO” but are unsure what it actually means. If you’ve heard the acronym but have never really understood why it is essential for your business, keep reading!

SEO stands for Search Engine Optimization, which is the branch of marketing dedicated to improving your results on Search Engines like Google or Bing. The goal of Roofing SEO is to bring your business to the top of google’s results. 

But, in a vast market like the internet, how can you possibly compete? If thousands of businesses are vying for results, how can I rise to the top? 

Organic SEO is the answer to all of these questions. 

More than just being on the internet is needed to have a successful web presence! A focused strategy is necessary to obtain better results and ensure the proper brand position. Using the correct keywords to achieve a higher ranking in the search results is crucial to making your business stand out. 

With the right keywords, your business’s page will appear on the Google results of the people most likely to buy your product or service! This is the magic of SEO. The best part? SEO is free!

SEO aims to improve your business’s standing in the search results organically. There are many ways to optimize the results of AdWords, purchases, and local results.

Organic SEO refers to all the actions your business takes to optimize your positioning on the results in an organic way.  By organic, we mean any activity that does not involve paying thousands in ads or marketing! 

You don’t have to pay Google or any other browser to earn a position on the Search Engine Results Page (SERP). Your valuable content will make its path through the ascension; all it takes is keyword research, compelling content, and time to make money-making results. 

There are 700 thousand searches on google every second, and in the end, the vast majority of people who search on Google only click on the first results that appear on their page. 

With all of this in mind, the goal is to make the pathway to your business as simple as possible by providing valuable and exciting content on your website and working with Google’s algorithm. 

Now that you understand what SEO is and how it can benefit your business, here are 8 methods you can implement to improve your SEO organically.

1. Use Keywords For Web Optimization

Once you have created a profile of your target audience, it is time to create content that will align with your audience’s unanswered questions. When your target audience searches for information, a pool of words is commonly used in searches.

These are called keywords. For example, if somebody is looking for a company that provides roofing maintenance, they might search “Roofing Companies” or “Industry coatings”. 

When implementing keyword optimization, utilizing a keyword research tool is incredibly useful. Beyond this, you must focus your keywords on your target audience. For example, if you are a U.S. business looking to expand into Mexico, it would be crucial to research the essential keywords of the Mexican market. After you have created your list of keywords, it is vital that you implement them naturally. This process is known as natural keyword implementation and is essential to the Google ranking process. 

2. Write Powerful Headlines

When a user searches for information, a good headline grabs their attention and compels them to click on your website. Because of this, it is essential that your headline is catchy, informative, and instantly clickable. 

With this in mind, here are four techniques to keep in mind when writing your headline:

  • Use Questions
  • Create Lists
  • Preview Valuable Information
  • Use Keywords

3. Refrain from Keyword Stuffing

While keyword stuffing worked in the past, Google has caught onto it. Now, Google punishes attempts to Keyword stuff, punishing stuffers with bad ranking.

Matt Cutts, a former engineer, and SEO expert, on stuffing and how it can harm your SEO: 

“We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and a great site. We are trying to make GoogleBot smarter and make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, exchange way too many links, or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

In other words, Google is onto all the keyword stuffers, and might actively punish someone for trying it!

4. Tell a Compelling Story

Think about it like this: a good story is the opposite of keyword stuffing. If the goal of keyword stuffing is to cheat the system, the purpose of storytelling is to bring organic traffic to your site on the merit of its content! 

To make good content, your content must be informational, fun, and easy to read. No matter how valuable your content is, if it is hard to read, most people won’t!

Not having good content will harm your site and lower your standing within google’s SEO algorithm. 

5. Make Your Website Easy-To-Read

That brings us to our next point: make your content easy to read. Online readers are searching for a quick answer and don’t want to read a novel.

Make sure your content is engaging, readable, and not confusing to an average reader.

Here are some tips for making engaging and easy-to-read content: 

  • Use bullets.
  • Do not write paragraphs bigger than four lines.
  • Use bold to emphasize.
  • Justify the text to the left.
  • Define the size of your post depending on the information level.

6. Write Problem-Solving Content

Rather than instantly trying to sell them something, the most engaging Roofing SEO content solves one of your target audience’s problems. 

By offering your customers free value, you build trust with them. Beyond this, you increase your SEO, which drives increased traffic to your business’ site. 

The fundamental goal of offering free value is to stay on your potential customer’s mind: the next he needs a new roof, he will think of you!

7. Utilize Link Building

If you think about it, what the internet really is is just a series of links. For SEO, having other websites link to your page is essential to improving result rankings.

When a separate website links to your page, this is referred to in SEO as an “off-page” link. For Google, an off-page link signifies a high-quality website.

Because of this, Google will improve your Roofing SEO as it determines you are a trusted website. For Google’s algorithm, the more quality links the page receives, the more relevant it will be in the market.

Keep in mind that quantity and quality must go together. There is no point in getting hundreds of backlinks from the same domain or a questionable or out-of-context website.

Like content, the best way to get high-quality links is to create high-quality content. Think about it: if your site is good, people will reference it! 

8. Optimize Your Meta Descriptions

A meta description is an HTML element that shows a quick summary of your web page. Your site’s meta description tag is shown as part of the search snippet in a SERP. 

A meta description is meant to give your users an idea of the content within the page and how it relates to their search.

Your meta description can impact your page’s click-through rate, affecting your page’s SEO. These short paragraphs are your opportunity to “advertise” content to searchers and the searcher’s chance to decide whether the content is relevant to their search and contains the information they are looking for.

Meta descriptions indirectly impact search rankings, mainly because they can significantly impact user behavior, so it is important to put some effort into writing them.

Although we just threw a bunch of info at you, don’t worry!

Roofing SEO is straightforward in the end. In summary, the best SEO practices combine useful information, readability, and high-quality links. 

That being said, Roofing SEO is one of many things your business can do to dominate the online market.

To bring your business to the next level, it is crucial to have a holistic digital marketing campaign. If you want to learn more about how much revenue a digital marketing campaign can bring to your business, reach out to us at RGD!

The Mechanics of Roofing Lead Generation

Roofing Lead Generation

Roofing lead generation is an online prospecting strategy that aims to get the contact info of roofing companies’ potential clients.

The digital revolution has forced roofing companies to include roofing lead generation in their marketing strategy.

Nowadays, roofing companies have become more competitive thanks to improved overall marketing tactics.

That’s why your marketing efforts should focus on both inbound and outbound strategies.

In general, roofing lead generation overtakes all other advertising channels when it comes to reach and ROI.

Why? Because everything is measurable, and as most people are connected to their phones for at least 2 or 3 hours daily, they are easy to reach.

Continue reading to discover the mechanics of roofing lead generation!

The Inbound Marketing Methodology

Inbound marketing is a business methodology that aims to attract customers through relevant and helpful content.

The complete methodology includes the following steps:

  • Attract
  • Connect
  • Close
  • Entertain

The goal is to provide value at every stage of your buyer’s journey.

With Roofers Going Digital’s inbound marketing strategy, your prospects and potential clients will find you through communication channels like social media, search engines, emails, and blogs.

The main difference with outbound strategies is that you won’t need to fight for your prospects’ attention.

Instead, you will ensure they contact you first.

For a more in-depth explanation of inbound marketing for roofing companies, click here.

Roofing Lead Qualification

A qualified roofing lead is someone who has indicated an interest in your roofing company’s product or service and is open to sharing their information with you.

Now let’s assess each scenario:

  • Social Media Direct Messages 

When a potential client reaches out to you via direct message on social media and asks about a specific roofing product or service, you have to ask immediately for their information.

When it comes to roofing lead generation, your followers see your content daily, which means they know exactly who you are and what you do. 

  • Landing Page

When a visitor discovers your roofing business through social media, you need to use a call-to-action to promote your website.

This action will allow them to visit your landing page.

A landing page is a web page your potential clients are directed to, to learn more about you.

The goal is to capture their contact info through a form and get in touch with them later.

Your landing page should explain why they should trust your roofing services.

  • Live Chatbox

With a CRM, you can connect a conversational box that will be working 24/7 on your website.

As you know, roofing can become an emergency, and there will be people that will try to contact you immediately.

You can connect the live chatbox to your cell phone and receive the messages in real-time; make sure to ask them their name, phone, location, and roofing issue they have.

Depending on what type of information you receive, you can know if it is a qualified roofing lead or not.

  • Email Response

When you share a valuable piece of content through your email marketing campaign, you are telling your subscribers you are experienced enough to take care of their roof.

People who have been receiving your emails for a while will be confident to reach out to you via email to ask for your roofing services.

To discover how to build an email marketing campaign, click here.

Start a Roofing Lead Generation Campaign with Us!

By aligning Roofers Going Digital’s inbound marketing methodology, you will create valuable content that your prospects will love.

Give us a call today!

How to Start with Content Creation

How to Start with Content Creation

One of roofing business owners’ most common questions is: “How do I get started with content creation?”

Let’s start by taking a look at what content creation actually is: it is the process of identifying relevant topics within the roofing industry that also relate to your roofing niche and buyer personas.

Once you have those topics identified, you have to define the keywords you want to position in the search engines, choose the type of content you want to share (blogs, videos, podcasts, project photos, social media posts, etc.), and finally, produce it.

This article will explain how to build a customer-centric strategy, an audience, and the essential digital campaigns a roofing company should have.

Do not stop reading!

Start with Content Creation to Build an Audience

As you may know, content creation is one of the roofing companies’ most powerful strategies to build an audience today.

But we know that there are still many roofers out there who don’t know where to start with this!

Here are some tips to get you going:

  • Communicate your roofing expertise
  • Share your roofing business’ strategy
  • Focus on customer service
  • Solve your customer’s pain points
  • Ask for referrals and Google reviews

At Roofers Going Digital, we will make sure to build you an audience by sharing valuable content on the most important social media platforms, your website, and with an email marketing campaign.

How to Create a Customer-Centric Strategy by Using Content Creation

Roofing business owners’ that put customers at the heart of their content creation are experiencing increased sales revenue.

A customer-centric strategy is a business methodology based on putting your customer first and at the core of your roofing company to provide a positive experience and build long-term relationships.

Here are four of the best content creation practices that will help your roofing company stand out:

  1. Create content based on your prospects’ interests and customer data.
  2. Remember that customers are not numbers; they are people and are looking to establish a mutually beneficial relationship.
  3. Connect your roofing company’s culture and core values to your customers’ desired outcomes.
  4. Motivate your employees by showing them that their actions impact your content creation process.

Pro tip: using content creation to become a customer-centric roofing company allows you to anticipate your customers’ needs.

6 Content Strategies to Implement for Roofing Companies

Here are some tips for you to follow to maximize your digital marketing efforts:

  • Social Media

Make sure you put the right content in front of the right audience and begin developing your network.

  • Local SEO

Find the right keywords for the services you offer and create pages with quality written content and media.

  • Paid Advertising

Choose a nice-looking headline followed by a call to action and videos or images of your roofing services.

  • Landing Page

If you are doing any paid advertising, having a landing page is a must.

  • Blog Posts

This is an excellent way to educate your customers, increase trust and become an authority in your roofing niche.

  • Customer Relationships Management

Incorporate a CRM to send follow-up emails, texts, and prompt clients to leave you a review.

Content Creation for the Roofing Industry

At Roofers Going Digital, you’ll get a complete marketing team specialized in the roofing industry. 

Our extensive content creation strategy includes a project manager, copywriters, designers, community managers, and visual creators, amongst others. 

Roofers Going Digital delivers the expertise you need to create engaging and click-worthy content creation experiences for your roofing company. 

Contact us!

5 Benefits of Content Creation for Roofers

Content Creation for Roofers

Every roofer should have some knowledge of content creation.

However, we have noticed that many roofers still seem to be unfamiliar with this concept.

Or perhaps they have heard about the benefits of content creation for roofing companies, but they are still not sure how to approach this.

That’s why at Roofers Going Digital, we have created this blog post to explain the benefits of content creation for roofers and clear those doubts.

Let’s go!

1. Brand Awareness

By uploading content consistently to your website, your potential clients will spend more time reviewing it.

They will get more opportunities to familiarize themselves with your roofing brand, which will help them gain more trust in your business and increase your conversion rate.

If your content is valuable to your prospects and they think it’s helpful and informative, they are more likely to think of your company in case of roofing issues.

In addition, when combined with a social media content strategy, content creation will help your customers perceive your brand as a trustworthy and established leader in the roofing industry.

To discover the digital workflow to build a roofing brand, click here.

2. Increased Website Traffic

Content creation for roofers will help you to index more pages in the Google Search Console, which means you will have more opportunities to rank higher and position more keywords in the search engine results.

In other words, you will have more traffic, which means more leads and, consequently, more final customers.

Content creation should include different types of content, such as blogs, podcasts, videos, and quality pictures of your roofing projects, to attract new visitors, viewers, and listeners.

To discover how to increase website visits, click here.

3. Higher Domain Authority

Google ranks your website page based on three criteria: relevant content, user experience, and page speed, in that order.

So sharing more valuable content will increase your roofing site’s perceived expertise, authority, trust, and relevance.

In the same way, if your roofing content earns more inbound links from external sources like social media posts, email clicks, or even other websites, your domain authority will increase even further.

In addition, user experience strongly correlates with content creation, so the more quality content you share, the more organic traffic you will gain on your website (SEO).

To discover the content creation strategy for roofing companies, click here.

4. Increased Social Media Traffic and Followers

As mentioned before, content creation for roofers should include social media.

Sharing valuable content on social media will help you build more recognition and a better reputation with your audience.

This will lead to an increase in your follower base, interactions, loyalty, and a closer relationship with your potential clients and customers.

In addition, a higher number of social media followers guarantees more traffic to your roofing website.

To discover the social media channels for roofers, click here.

5. Validation of Your Prospects’ Decision to Hire You!

Whenever a potential client sees a new piece of content from you or gets an email about your latest offer or project, it assures them they can hire you for their roofing issues.

You can send newsletters with all the info you want to share with them.

Our content creation for roofers includes weekly newsletters for our customers.

To discover six benefits of email marketing for roofers, click here.

Content Creation for Roofers Is a Must!

Content creation requires researchers, copywriters, editors, and designers.

At Roofers Going Digital, you can trust you will have a complete team working on your content creation strategy.

Contact us now!

Digital Workflow to Build a Roofing Brand

Digital Workflow to Build a Roofing Brand

Roofing contractors who implement a digital workflow to build a roofing brand tend to stand out.

As you may know, the digital transformation in the roofing industry refers to using tools such as Google, social media, lead generation, website, AI, etc.

If you have heard of them but aren’t using them yet, whether because you don’t know how to, or because of lack of time, keep reading!

In this article, Roofers Going Digital will explain all the steps you need to follow to build your roofing brand.

Implement the whole process and you’ll start noticing the results!

1. Define Your Target Customers and Potential Clients

As a roofing marketing agency specializing in the roofing industry, we are familiar with all the different niche markets you can identify.

For instance, if you are a commercial roofing company with property managers and building owners as a target audience, your content should be related to commercial roofing issues and present your business as the solution.

One common mistake is pushing information about your products, primarily as a sales pitch rather than explaining who you are and why they should pick you instead of others.

That’s why a strong digital plan should start with defining your target customers and potential clients.

To discover 6 Digital Marketing Roadblocks faced by Roofing Companies, click here.

2. Analyze Your Competitors

Use decision-makers tools like SEMrush, Ahrefs, or Sprout Social.

When using competitors’ analysis tools, you can identify how other roofing companies generate traffic.

Uncover mobile-desktop traffic and locate which areas of your roofing market receive more.

Include demographics research and create content that can resonate with the customers you’re trying to reach.

Online users are savvy buyers who will often research you before deciding where to purchase their roofing services.

To discover the Branding Trends for Roofing Companies in 2022, click here.

3. Have a Clear Mission and Core Values

To build a successful roofing brand, you should always think about your customer first.

Many roofing companies introduce themselves as a catalog of roofing products and services.

Of course, your prospects must know about your products, but if they don’t know anything about you or how you can help them, why should they hire you specifically?

Establish your mission and clear core values, share them with your crew, and include them in your communication strategy.

4. Set Up Your Short, Mid, and Long-Term Goals

Define what you want to accomplish by launching your new digital campaigns: creating brand awareness, lead generation, or closing more sales.

Write down your actions and deadlines to track your progress, install the Google Search Console and the Analytics, and see what works and what doesn’t.

Pro tip: You should set your long-term goals to 5 years.

To discover the Google Strategy for Roofing Companies, click here.

5. Create and Share Engaging Content

Share all your roofing knowledge; create posts and articles to showcase your roofing expertise.

Upload photos and videos of your roofing projects, testimonials, reviews, and valuable content that can introduce you as an expert.

Show your prospects that you’re a roofing professional and you’re there to make their lives easier.

To discover what is Content Creation for Roofing Companies, click here.

Build Your Roofing Brand with Us!

Schedule a call today!