Do You Know What Roofing SEO Is?
You may have heard the buzz around the phrase “Roofing SEO” but are unsure what it actually means. If you’ve heard the acronym but have never really understood why it is essential for your business, keep reading!
SEO stands for Search Engine Optimization, which is the branch of marketing dedicated to improving your results on Search Engines like Google or Bing. The goal of Roofing SEO is to bring your business to the top of google’s results.
But, in a vast market like the internet, how can you possibly compete? If thousands of businesses are vying for results, how can I rise to the top?
Organic SEO is the answer to all of these questions.
More than just being on the internet is needed to have a successful web presence! A focused strategy is necessary to obtain better results and ensure the proper brand position. Using the correct keywords to achieve a higher ranking in the search results is crucial to making your business stand out.
With the right keywords, your business’s page will appear on the Google results of the people most likely to buy your product or service! This is the magic of SEO. The best part? SEO is free!
SEO aims to improve your business’s standing in the search results organically. There are many ways to optimize the results of AdWords, purchases, and local results.
Organic SEO refers to all the actions your business takes to optimize your positioning on the results in an organic way. By organic, we mean any activity that does not involve paying thousands in ads or marketing!
You don’t have to pay Google or any other browser to earn a position on the Search Engine Results Page (SERP). Your valuable content will make its path through the ascension; all it takes is keyword research, compelling content, and time to make money-making results.
There are 700 thousand searches on google every second, and in the end, the vast majority of people who search on Google only click on the first results that appear on their page.
With all of this in mind, the goal is to make the pathway to your business as simple as possible by providing valuable and exciting content on your website and working with Google’s algorithm.
Now that you understand what SEO is and how it can benefit your business, here are 8 methods you can implement to improve your SEO organically.
1. Use Keywords For Web Optimization
Once you have created a profile of your target audience, it is time to create content that will align with your audience’s unanswered questions. When your target audience searches for information, a pool of words is commonly used in searches.
These are called keywords. For example, if somebody is looking for a company that provides roofing maintenance, they might search “Roofing Companies” or “Industry coatings”.
When implementing keyword optimization, utilizing a keyword research tool is incredibly useful. Beyond this, you must focus your keywords on your target audience. For example, if you are a U.S. business looking to expand into Mexico, it would be crucial to research the essential keywords of the Mexican market. After you have created your list of keywords, it is vital that you implement them naturally. This process is known as natural keyword implementation and is essential to the Google ranking process.
2. Write Powerful Headlines
When a user searches for information, a good headline grabs their attention and compels them to click on your website. Because of this, it is essential that your headline is catchy, informative, and instantly clickable.
With this in mind, here are four techniques to keep in mind when writing your headline:
- Use Questions
- Create Lists
- Preview Valuable Information
- Use Keywords
3. Refrain from Keyword Stuffing
While keyword stuffing worked in the past, Google has caught onto it. Now, Google punishes attempts to Keyword stuff, punishing stuffers with bad ranking.
Matt Cutts, a former engineer, and SEO expert, on stuffing and how it can harm your SEO:
“We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and a great site. We are trying to make GoogleBot smarter and make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, exchange way too many links, or go well beyond what you normally expect. We have several engineers on my team working on this right now.”
In other words, Google is onto all the keyword stuffers, and might actively punish someone for trying it!
4. Tell a Compelling Story
Think about it like this: a good story is the opposite of keyword stuffing. If the goal of keyword stuffing is to cheat the system, the purpose of storytelling is to bring organic traffic to your site on the merit of its content!
To make good content, your content must be informational, fun, and easy to read. No matter how valuable your content is, if it is hard to read, most people won’t!
Not having good content will harm your site and lower your standing within google’s SEO algorithm.
5. Make Your Website Easy-To-Read
That brings us to our next point: make your content easy to read. Online readers are searching for a quick answer and don’t want to read a novel.
Make sure your content is engaging, readable, and not confusing to an average reader.
Here are some tips for making engaging and easy-to-read content:
- Use bullets.
- Do not write paragraphs bigger than four lines.
- Use bold to emphasize.
- Justify the text to the left.
- Define the size of your post depending on the information level.
6. Write Problem-Solving Content
Rather than instantly trying to sell them something, the most engaging Roofing SEO content solves one of your target audience’s problems.
By offering your customers free value, you build trust with them. Beyond this, you increase your SEO, which drives increased traffic to your business’ site.
The fundamental goal of offering free value is to stay on your potential customer’s mind: the next he needs a new roof, he will think of you!
7. Utilize Link Building
If you think about it, what the internet really is is just a series of links. For SEO, having other websites link to your page is essential to improving result rankings.
When a separate website links to your page, this is referred to in SEO as an “off-page” link. For Google, an off-page link signifies a high-quality website.
Because of this, Google will improve your Roofing SEO as it determines you are a trusted website. For Google’s algorithm, the more quality links the page receives, the more relevant it will be in the market.
Keep in mind that quantity and quality must go together. There is no point in getting hundreds of backlinks from the same domain or a questionable or out-of-context website.
Like content, the best way to get high-quality links is to create high-quality content. Think about it: if your site is good, people will reference it!
8. Optimize Your Meta Descriptions
A meta description is an HTML element that shows a quick summary of your web page. Your site’s meta description tag is shown as part of the search snippet in a SERP.
A meta description is meant to give your users an idea of the content within the page and how it relates to their search.
Your meta description can impact your page’s click-through rate, affecting your page’s SEO. These short paragraphs are your opportunity to “advertise” content to searchers and the searcher’s chance to decide whether the content is relevant to their search and contains the information they are looking for.
Meta descriptions indirectly impact search rankings, mainly because they can significantly impact user behavior, so it is important to put some effort into writing them.
Although we just threw a bunch of info at you, don’t worry!
Roofing SEO is straightforward in the end. In summary, the best SEO practices combine useful information, readability, and high-quality links.
That being said, Roofing SEO is one of many things your business can do to dominate the online market.
To bring your business to the next level, it is crucial to have a holistic digital marketing campaign. If you want to learn more about how much revenue a digital marketing campaign can bring to your business, reach out to us at RGD!
