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Our methodology is based on inbound marketing.

We analyze your services, beliefs, goals, value
and convert them into a solid digital strategy.

WHAT IS INBOUND MARKETING FOR ROOFING COMPANIES?

Inbound marketing is a methodology designed to create brand awareness, share valuable content and attract potential customers to your Roofing Business.

Building & homeowners have more options than ever.
The online communication strategy needs to stand out for you to be a viable candidate for potential prospects in this competitive market.

Your target audience is looking for their Roofing Services Online.

  1. We connect all your online platforms (Social Media, website, email & CRM)
  2. We position your Roofing Brand as the best in the industry.
  3. We generate interested prospects, prequalify them and turn them into clients.
  4. More importantly, we convert clients into brand advocates.

Digital vs. Traditional Marketing for Roofing Companies?

INBOUND MARKETING
vs
OUTBOUND MARKETING
Most Inbound Marketing tactics are based on digital marketing.
Positioning
Focus on channels like press, radio, television, events, magazines & billboards.
Proposals according to budget.
Profitability
High cost & a significant investment.
Campaigns can target local, regional, or national audiences.
Advertising
Push communication out without knowing your audience.
Engage and prequalify your specific niche.
Segmentation
Hard to target a specific audience.
Results are almost immediate & reports are easy to generate.
Measurement
Return of investment and impact are hard to track.

Your audience mindset is changing to ignore traditional advertising, and your Roofing business needs to grow with the new trends.
The Roofing Industry is one market that has unlimited benefits from the Inbound Marketing Methodology.

METHODOLOGY

Our Roofing Marketing methodology includes everything from campaign conception, analysis, production & implementation.

We ask you three basic questions before we start.
1. How do you want to be recognized?
2. How do you track the interest of your potential prospects?
3. How are you currently promoting your roofing brand and services?

Depending on your needs and requirements, we based the methodology on three different services.

Brand Creation and Corporate Identity

Your brand is an essential element for your Roofing business.

We create strong, recognizable, & memorable brands that gives you credibility.

Website Creation & SEO

We will create an accessible roofing website that is ready to sell.

In addition, the SEO strategy will position your website organically, increasing visibility.

Social Media Strategies

We specialize on Social Media and we will position your brand on LinkedIn, Facebook, Instagram, & Twitter.

We use the latest platforms to promote you.

CRM Automation System.
We connect and optimize all the platforms to improve the communication between

your Sales & Marketing teams.

Our dedicated team of professionals ensures quality content, attention to detail, and excellent marketing support.

Inbound Marketing for Roofing Companies

WHAT STRATEGY DO YOU NEED?

We analyze your services, beliefs, goals, values and convert them into a solid digital strategy.
Our team is skilled at recognizing strengths, keeping up with current trends, & uncovering market opportunities.

We design each marketing campaign on various and specific elements:

What roofing niche should you focus on?

We develop marketing actions to create the highest impact in your roofing niche or micro-niche (What is a micro-niche).
Residential Roofing

Homeowners are changing the way they buy products and services, and online media is making them more informative.

They are looking for a trustable roofing contractor that provides them the best roofing solution to their problem.

Position your Roofing Company as the leader in your local market.

Commercial Roofing

We are Commercial Roofing specialists, and we know where to find these types of projects.

We focus on understanding the target audience, the Property Managers, and Commercial Building Owners.

We will connect your Commercial Roofing Company with building owners and property managers daily.

Should I invest in my personal or business brand?

Building owners are changing and require a quality approach. You will decide who is your leader in your marketing tactic.

We analyze, create, and modify your personal & business brands.

Business Branding

Developing a brand will create a memorable and long-lasting impression on your client.

Business Branding allows the building owners to know what to expect from your Roofing Company.

Positioning helps increase brand awareness, communicates values, and justifies the pricing.

Personal Branding

Personal branding is the process of establishing & positioning your public persona to your audience.

Positioning yourself as an industry leader will make your brand stronger.

Personal brands have a greater impact on your business than business brands alone.

DIGITAL MARKETING STATISTICS

0%

70% of Marketers are actively investing in content marketing as part of their strategy.

(HubSpot)

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60% of those marketers consider those efforts “very” or “extremely” important to their overall strategy.

(HubSpot)

0%

73% of B2B consumers reported consuming between three and seven pieces of content before speaking with a Salesperson.

(Demand Gen Report 2019 Content Preferences Survey Report)

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Inbound leads cost 61% less on average than outbound leads.

(HubSpot)

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Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day, and the Roofing Industry is not the exception.

(Forbes)

Roofing Marketing Companies
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More than half of all businesses (60%) plan to increase their social media marketing budget.

(Hootsuite)

WE ARE HERE TO HELP

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