Our system is based on Inbound Marketing.
Inbound marketing is a methodology designed to create brand awareness by sharing valuable content that attracts potential customers to your roofing business.
WHAT IS INBOUND MARKETING FOR ROOFING COMPANIES?
Inbound marketing is a methodology designed to create brand awareness, share valuable content and attract potential customers to your roofing business.
Building & homeowners have more options than ever.
The online communication strategy needs to stand out for you to be a viable candidate for potential prospects in this competitive market.
Your target audience is looking for their Roofing Services Online.
- We connect all your online platforms (social media, website, email & CRM.)
- We position your roofing brand as the best in the industry.
- We generate interested prospects, prequalify them and turn them into clients.
- More importantly, we convert clients into brand advocates.
Inbound vs Outbound Marketing
INBOUND MARKETING | vs | OUTBOUND MARKETING |
|---|---|---|
Most Inbound Marketing tactics
are based on digital marketing. | Positioning | Focus on channels like press, radio,
television, events, magazines & billboards. |
Proposals according to budget. | Profitability | High cost & a significant investment. |
Campaigns can target local, regional,
or national audiences. | Advertising | Push communication out without knowing your audience. |
Engage and prequalify your specific niche. | Segmentation | Hard to target a specific audience. |
Results are almost immediate & reports
are easy to generate. | Measurement | Return of investment and impact are
hard to track. |
Your audience mindset is changing and content consumption has evolved.
Outbound marketing is a traditional method seeking to reach potential customers through continuously pushing your messaging out to potential customers.
Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness letting the digital world work for you
Roofers Going Digital System
Our marketing system is a step-by-step process that will build your business’s digital marketing foundations. It was developed to support the key elements of effective inbound strategy including Branding, Search Engine Optimization (SEO), Social Media, Paid Advertising and impactful Content Marketing.
Our system overtime will attract new clients over time and convert them into highly qualified leads through the buyer’s journey.Our main goal is to help you achieve your business objectives.
Brand Creation and Corporate Identity
Your brand is an essential element for your Roofing business.
We create strong, recognizable, & memorable brands that gives you credibility.
Website Creation & SEO
We will create an accessible roofing website that is ready to sell.
In addition, the SEO strategy will position your website organically, increasing visibility.
Social Media Strategies
We specialize on Social Media and we will position your brand on LinkedIn, Facebook, Instagram, & Twitter.
We use the latest platforms to promote you.
CRM Automation System.
We connect and optimize all the platforms to improve the communication between
your Sales & Marketing teams.
Our dedicated team of professionals ensures quality content, attention to detail, and excellent marketing support.
Inbound Marketing for Roofing Companies
The Roofing industry can be segmented into two categories Residential and Commercial. Each segment has a unique target audience with preferred communication channels.
We work with your company to design each marketing campaign with these unique specifications in mind.
Which market do you specialize in?
We tailor our system to your market needs.
Homeowners are changing the way they research products and services. Online media is helping them become more informed.
Homeowners seek trustworthy roofing contractors that provide the best roofing solutions to their problems.Position your roofing company online as the leader in your local market.
As a roofer, hunting for commercial leads in a competitive marketplace can be a challenge.Connect and directly target property managers and commercial building owners through our inbound marketing system.
Increase sales, leads, and improve your online reputation and presence. Showcase past projects, explain services, and share content that portrays you as an Industry expert.
Should I invest in my personal or business brand?
Building owners are changing and require a quality approach. You will decide who is your leader in your marketing tactic.
We analyze, create, and modify your personal & business brands.
Developing a brand will create a memorable and long-lasting impression on your client.
Business Branding allows the building owners to know what to expect from your roofing company.
Positioning helps increase brand awareness, communicates values, and justify the pricing.
Personal branding is the process of establishing and positioning your public persona to your audience.
Positioning yourself as an industry leader will make your brand stronger.
Personal brands have a greater impact on your business than business brands alone.
DIGITAL MARKETING STATISTICS
70% of marketers are actively investing in content marketing as part of their strategy.
60% of those marketers consider those efforts “very” or “extremely” important to their overall strategy.
73% of B2B consumers reported consuming between three and seven pieces of content before speaking with a salesperson.
Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day, and the roofing industry is not an exception.
More than half of all businesses (60%) plan to increase their social media marketing budget.