Roofing contractors who implement a digital workflow to build a roofing brand tend to stand out.
As you may know, the digital transformation in the roofing industry refers to using tools such as Google, social media, lead generation, website, AI, etc.
If you have heard of them but aren’t using them yet, whether because you don’t know how to, or because of lack of time, keep reading!
In this article, Roofers Going Digital will explain all the steps you need to follow to build your roofing brand.
Implement the whole process and you’ll start noticing the results!
1. Define Your Target Customers and Potential Clients
As a roofing marketing agency specializing in the roofing industry, we are familiar with all the different niche markets you can identify.
For instance, if you are a commercial roofing company with property managers and building owners as a target audience, your content should be related to commercial roofing issues and present your business as the solution.
One common mistake is pushing information about your products, primarily as a sales pitch rather than explaining who you are and why they should pick you instead of others.
That’s why a strong digital plan should start with defining your target customers and potential clients.
To discover 6 Digital Marketing Roadblocks faced by Roofing Companies, click here.
2. Analyze Your Competitors
Use decision-makers tools like SEMrush, Ahrefs, or Sprout Social.
When using competitors’ analysis tools, you can identify how other roofing companies generate traffic.
Uncover mobile-desktop traffic and locate which areas of your roofing market receive more.
Include demographics research and create content that can resonate with the customers you’re trying to reach.
Online users are savvy buyers who will often research you before deciding where to purchase their roofing services.
To discover the Branding Trends for Roofing Companies in 2022, click here.
3. Have a Clear Mission and Core Values
To build a successful roofing brand, you should always think about your customer first.
Many roofing companies introduce themselves as a catalog of roofing products and services.
Of course, your prospects must know about your products, but if they don’t know anything about you or how you can help them, why should they hire you specifically?
Establish your mission and clear core values, share them with your crew, and include them in your communication strategy.
4. Set Up Your Short, Mid, and Long-Term Goals
Define what you want to accomplish by launching your new digital campaigns: creating brand awareness, lead generation, or closing more sales.
Write down your actions and deadlines to track your progress, install the Google Search Console and the Analytics, and see what works and what doesn’t.
Pro tip: You should set your long-term goals to 5 years.
To discover the Google Strategy for Roofing Companies, click here.
5. Create and Share Engaging Content
Share all your roofing knowledge; create posts and articles to showcase your roofing expertise.
Upload photos and videos of your roofing projects, testimonials, reviews, and valuable content that can introduce you as an expert.
Show your prospects that you’re a roofing professional and you’re there to make their lives easier.
To discover what is Content Creation for Roofing Companies, click here.
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