How to Build a Digital Advertising Campaign

How to Build a Digital Advertising Campaign

Welcome Roofers! You’re here to learn the basics of building a digital advertising campaign for your roofing company.

When done correctly, a digital advertising campaign will drive revenue and engage your audience to create a word-of-mouth effect.

But, what is digital advertising?

In a few words, it is a targeted advertising strategy that helps you reach potential clients online. This includes social media and search engines.

Now, let’s get started!

Understanding Your Target Audience

The first step in building a paid advertising campaign is understanding your target audience.

Roofing companies with successful online ads know the most common roofing issues their customers and potential clients face daily.

Keeping a pulse on the latest roofing trends will allow you to create a cost-effective paid media campaign.

Identifying Your Goals and Objectives

Every roofing company has business goals, and usually, they include increasing sales and driving revenue.

When building a digital advertising campaign, you need to be very specific about what you want to accomplish and the role paid advertising will play in helping you achieve that goal.

Define clear goals, whether they are increasing your vanity metrics (followers, views, likes, etc.), getting subscribers for your webinar, or receiving your potential client’s contact info.

Remember, digital advertising is just one part of your online strategy that should also include organic content.

Determining Your Digital Advertising Campaign Budget

Like any other marketing strategy, online or traditional, a digital advertising campaign needs an allocated budget.

One common mistake among roofers is to invest too much money too soon.

First, you should define which platforms you want to start advertising on (Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, etc.).

Second, set a small budget and use previous posts from organic campaigns as a test. Try the ones that have received more engagement and views.

Run the trial over the weekend and wait for the results.

And finally, launch a new campaign. We recommend starting with social media channels, as Google requires more experience.

Pro tip: Do not forget to keep an eye on the analytics.

Start Your Digital Advertising Campaign With Us!

At Roofers Going Digital, we are experts in building paid advertising campaigns for roofing companies.

Contact us today!

The Automation Strategy for Roofers

The Automation Strategy for Roofers

The automation strategy for roofers is the system Roofers Going Digital has developed based on the inbound marketing methodology.

Our goal is to help roofing contractors get a consistent amount of qualified roofing leads.

The roofing industry is one of the fastest-growing among all other construction industries.

So why do so many roofing companies still struggle to get new projects?

This article will explain all the steps we will follow to build an automation strategy for your roofing company.

Keep reading!

Building a Memorable Brand

On top of having a logo, you should also have a brand manual, but what exactly does that mean?

A brand manual is a handbook that will define all of your colors, typography, logo sizes, and correct uses of your brand.

Believe it or not, many roofing contractors do not follow the same guidelines across their social media networks and website.

With the creation of the brand manual, we will help you maintain a consistent image of your roofing company in your customer’s minds.

To discover the benefits of branding for roofers, click here.

Website & Search Engine Optimization

First, we will create your target audience profile, and then we will update all of your communication.

Our team of experts will make sure to include the right keywords, define a tone of voice, and review all of your website content.

You can trust that we will keep sharing all of your expertise and valuable content you already have.

Your new website will maintain the best aesthetics and user experience possible to improve customer service by following your brand guidelines.

These optimizations will help position your roofing website on the first page of Google results organically over time (Search Engine Optimization).

Check out Ramon Roofing’s website (one of our clients).

Social Media

We have years of experience working with roofing companies.

Our automation strategy for roofers includes valuable and shareable content for social media, nurturing your future customer relationships. 

We understand the context of each platform and will create different types of post formats to match their uses. 

With our social media strategy, you will enjoy the following benefits:

  • Strong relationships with your potential clients
  • A loyal follower base
  • Shared articles with links directing customers to your roofing website
  • Quality call-to-actions with short and clear sentences
  • Innovative images and videos
  • Engagement and feedback from your audience

The key is to generate unique content that can inform and entertain simultaneously.

Email Marketing

Nowadays, having a digital presence is vital for any roofing company.

The majority of your potential clients will check their emails regularly, as they’re able to do so directly from their smartphones.

Whether at work or home, they generally interact with brands through emails.

A great advantage of an email marketing campaign is that you can answer questions and promote your roofing services and products.

We will add pop-up forms on your website and share educational content to build an email database for your business.

To discover the benefits of email marketing for roofers, click here.

Paid Advertising

An automation strategy for roofers cannot be complete without paid advertising.

We will choose catchy headlines and test different advertising formats across the most important online channels like Google, Facebook, Instagram, and LinkedIn. 

All videos and images of your roofing services used in our paid ads strategy will include call-to-actions.

We will put the right content in front of your target audience and begin developing qualified roofing leads.

Live Chat & Customer Relationships Management

The live chat and customer relationships management will be the last step of the automation strategy for roofers.

Once you start being recognized in your roofing niche, more and more potential clients will be visiting your website, which means you will need a tool to communicate with them immediately.

The live chat will allow you to answer all your prospect’s inquiries 24/7.

In addition, we will use a CRM to upload and manage all of your follow-ups to convert all of these prospects into actual customers.

We Are Here to Help You!

With our automation strategy for roofers, your online marketing will have the power to connect with your readers, whilst being efficient, precise, and unique.

Roofers Going Digital can help you create a remarkable digital presence for your roofing business.

Contact us today!