8 Methods To Improve Your Business’ Roofing SEO

Roofing SEO

Do You Know What Roofing SEO Is? 

You may have heard the buzz around the phrase “Roofing SEO” but are unsure what it actually means. If you’ve heard the acronym but have never really understood why it is essential for your business, keep reading!

SEO stands for Search Engine Optimization, which is the branch of marketing dedicated to improving your results on Search Engines like Google or Bing. The goal of Roofing SEO is to bring your business to the top of google’s results. 

But, in a vast market like the internet, how can you possibly compete? If thousands of businesses are vying for results, how can I rise to the top? 

Organic SEO is the answer to all of these questions. 

More than just being on the internet is needed to have a successful web presence! A focused strategy is necessary to obtain better results and ensure the proper brand position. Using the correct keywords to achieve a higher ranking in the search results is crucial to making your business stand out. 

With the right keywords, your business’s page will appear on the Google results of the people most likely to buy your product or service! This is the magic of SEO. The best part? SEO is free!

SEO aims to improve your business’s standing in the search results organically. There are many ways to optimize the results of AdWords, purchases, and local results.

Organic SEO refers to all the actions your business takes to optimize your positioning on the results in an organic way.  By organic, we mean any activity that does not involve paying thousands in ads or marketing! 

You don’t have to pay Google or any other browser to earn a position on the Search Engine Results Page (SERP). Your valuable content will make its path through the ascension; all it takes is keyword research, compelling content, and time to make money-making results. 

There are 700 thousand searches on google every second, and in the end, the vast majority of people who search on Google only click on the first results that appear on their page. 

With all of this in mind, the goal is to make the pathway to your business as simple as possible by providing valuable and exciting content on your website and working with Google’s algorithm. 

Now that you understand what SEO is and how it can benefit your business, here are 8 methods you can implement to improve your SEO organically.

1. Use Keywords For Web Optimization

Once you have created a profile of your target audience, it is time to create content that will align with your audience’s unanswered questions. When your target audience searches for information, a pool of words is commonly used in searches.

These are called keywords. For example, if somebody is looking for a company that provides roofing maintenance, they might search “Roofing Companies” or “Industry coatings”. 

When implementing keyword optimization, utilizing a keyword research tool is incredibly useful. Beyond this, you must focus your keywords on your target audience. For example, if you are a U.S. business looking to expand into Mexico, it would be crucial to research the essential keywords of the Mexican market. After you have created your list of keywords, it is vital that you implement them naturally. This process is known as natural keyword implementation and is essential to the Google ranking process. 

2. Write Powerful Headlines

When a user searches for information, a good headline grabs their attention and compels them to click on your website. Because of this, it is essential that your headline is catchy, informative, and instantly clickable. 

With this in mind, here are four techniques to keep in mind when writing your headline:

  • Use Questions
  • Create Lists
  • Preview Valuable Information
  • Use Keywords

3. Refrain from Keyword Stuffing

While keyword stuffing worked in the past, Google has caught onto it. Now, Google punishes attempts to Keyword stuff, punishing stuffers with bad ranking.

Matt Cutts, a former engineer, and SEO expert, on stuffing and how it can harm your SEO: 

“We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and a great site. We are trying to make GoogleBot smarter and make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, exchange way too many links, or go well beyond what you normally expect. We have several engineers on my team working on this right now.”

In other words, Google is onto all the keyword stuffers, and might actively punish someone for trying it!

4. Tell a Compelling Story

Think about it like this: a good story is the opposite of keyword stuffing. If the goal of keyword stuffing is to cheat the system, the purpose of storytelling is to bring organic traffic to your site on the merit of its content! 

To make good content, your content must be informational, fun, and easy to read. No matter how valuable your content is, if it is hard to read, most people won’t!

Not having good content will harm your site and lower your standing within google’s SEO algorithm. 

5. Make Your Website Easy-To-Read

That brings us to our next point: make your content easy to read. Online readers are searching for a quick answer and don’t want to read a novel.

Make sure your content is engaging, readable, and not confusing to an average reader.

Here are some tips for making engaging and easy-to-read content: 

  • Use bullets.
  • Do not write paragraphs bigger than four lines.
  • Use bold to emphasize.
  • Justify the text to the left.
  • Define the size of your post depending on the information level.

6. Write Problem-Solving Content

Rather than instantly trying to sell them something, the most engaging Roofing SEO content solves one of your target audience’s problems. 

By offering your customers free value, you build trust with them. Beyond this, you increase your SEO, which drives increased traffic to your business’ site. 

The fundamental goal of offering free value is to stay on your potential customer’s mind: the next he needs a new roof, he will think of you!

7. Utilize Link Building

If you think about it, what the internet really is is just a series of links. For SEO, having other websites link to your page is essential to improving result rankings.

When a separate website links to your page, this is referred to in SEO as an “off-page” link. For Google, an off-page link signifies a high-quality website.

Because of this, Google will improve your Roofing SEO as it determines you are a trusted website. For Google’s algorithm, the more quality links the page receives, the more relevant it will be in the market.

Keep in mind that quantity and quality must go together. There is no point in getting hundreds of backlinks from the same domain or a questionable or out-of-context website.

Like content, the best way to get high-quality links is to create high-quality content. Think about it: if your site is good, people will reference it! 

8. Optimize Your Meta Descriptions

A meta description is an HTML element that shows a quick summary of your web page. Your site’s meta description tag is shown as part of the search snippet in a SERP. 

A meta description is meant to give your users an idea of the content within the page and how it relates to their search.

Your meta description can impact your page’s click-through rate, affecting your page’s SEO. These short paragraphs are your opportunity to “advertise” content to searchers and the searcher’s chance to decide whether the content is relevant to their search and contains the information they are looking for.

Meta descriptions indirectly impact search rankings, mainly because they can significantly impact user behavior, so it is important to put some effort into writing them.

Although we just threw a bunch of info at you, don’t worry!

Roofing SEO is straightforward in the end. In summary, the best SEO practices combine useful information, readability, and high-quality links. 

That being said, Roofing SEO is one of many things your business can do to dominate the online market.

To bring your business to the next level, it is crucial to have a holistic digital marketing campaign. If you want to learn more about how much revenue a digital marketing campaign can bring to your business, reach out to us at RGD!

How to Build a Digital Advertising Campaign

How to Build a Digital Advertising Campaign

Welcome Roofers! You’re here to learn the basics of building a digital advertising campaign for your roofing company.

When done correctly, a digital advertising campaign will drive revenue and engage your audience to create a word-of-mouth effect.

But, what is digital advertising?

In a few words, it is a targeted advertising strategy that helps you reach potential clients online. This includes social media and search engines.

Now, let’s get started!

Understanding Your Target Audience

The first step in building a paid advertising campaign is understanding your target audience.

Roofing companies with successful online ads know the most common roofing issues their customers and potential clients face daily.

Keeping a pulse on the latest roofing trends will allow you to create a cost-effective paid media campaign.

Identifying Your Goals and Objectives

Every roofing company has business goals, and usually, they include increasing sales and driving revenue.

When building a digital advertising campaign, you need to be very specific about what you want to accomplish and the role paid advertising will play in helping you achieve that goal.

Define clear goals, whether they are increasing your vanity metrics (followers, views, likes, etc.), getting subscribers for your webinar, or receiving your potential client’s contact info.

Remember, digital advertising is just one part of your online strategy that should also include organic content.

Determining Your Digital Advertising Campaign Budget

Like any other marketing strategy, online or traditional, a digital advertising campaign needs an allocated budget.

One common mistake among roofers is to invest too much money too soon.

First, you should define which platforms you want to start advertising on (Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, etc.).

Second, set a small budget and use previous posts from organic campaigns as a test. Try the ones that have received more engagement and views.

Run the trial over the weekend and wait for the results.

And finally, launch a new campaign. We recommend starting with social media channels, as Google requires more experience.

Pro tip: Do not forget to keep an eye on the analytics.

Start Your Digital Advertising Campaign With Us!

At Roofers Going Digital, we are experts in building paid advertising campaigns for roofing companies.

Contact us today!

The Automation Strategy for Roofers

The Automation Strategy for Roofers

The automation strategy for roofers is the system Roofers Going Digital has developed based on the inbound marketing methodology.

Our goal is to help roofing contractors get a consistent amount of qualified roofing leads.

The roofing industry is one of the fastest-growing among all other construction industries.

So why do so many roofing companies still struggle to get new projects?

This article will explain all the steps we will follow to build an automation strategy for your roofing company.

Keep reading!

Building a Memorable Brand

On top of having a logo, you should also have a brand manual, but what exactly does that mean?

A brand manual is a handbook that will define all of your colors, typography, logo sizes, and correct uses of your brand.

Believe it or not, many roofing contractors do not follow the same guidelines across their social media networks and website.

With the creation of the brand manual, we will help you maintain a consistent image of your roofing company in your customer’s minds.

To discover the benefits of branding for roofers, click here.

Website & Search Engine Optimization

First, we will create your target audience profile, and then we will update all of your communication.

Our team of experts will make sure to include the right keywords, define a tone of voice, and review all of your website content.

You can trust that we will keep sharing all of your expertise and valuable content you already have.

Your new website will maintain the best aesthetics and user experience possible to improve customer service by following your brand guidelines.

These optimizations will help position your roofing website on the first page of Google results organically over time (Search Engine Optimization).

Check out Ramon Roofing’s website (one of our clients).

Social Media

We have years of experience working with roofing companies.

Our automation strategy for roofers includes valuable and shareable content for social media, nurturing your future customer relationships. 

We understand the context of each platform and will create different types of post formats to match their uses. 

With our social media strategy, you will enjoy the following benefits:

  • Strong relationships with your potential clients
  • A loyal follower base
  • Shared articles with links directing customers to your roofing website
  • Quality call-to-actions with short and clear sentences
  • Innovative images and videos
  • Engagement and feedback from your audience

The key is to generate unique content that can inform and entertain simultaneously.

Email Marketing

Nowadays, having a digital presence is vital for any roofing company.

The majority of your potential clients will check their emails regularly, as they’re able to do so directly from their smartphones.

Whether at work or home, they generally interact with brands through emails.

A great advantage of an email marketing campaign is that you can answer questions and promote your roofing services and products.

We will add pop-up forms on your website and share educational content to build an email database for your business.

To discover the benefits of email marketing for roofers, click here.

Paid Advertising

An automation strategy for roofers cannot be complete without paid advertising.

We will choose catchy headlines and test different advertising formats across the most important online channels like Google, Facebook, Instagram, and LinkedIn. 

All videos and images of your roofing services used in our paid ads strategy will include call-to-actions.

We will put the right content in front of your target audience and begin developing qualified roofing leads.

Live Chat & Customer Relationships Management

The live chat and customer relationships management will be the last step of the automation strategy for roofers.

Once you start being recognized in your roofing niche, more and more potential clients will be visiting your website, which means you will need a tool to communicate with them immediately.

The live chat will allow you to answer all your prospect’s inquiries 24/7.

In addition, we will use a CRM to upload and manage all of your follow-ups to convert all of these prospects into actual customers.

We Are Here to Help You!

With our automation strategy for roofers, your online marketing will have the power to connect with your readers, whilst being efficient, precise, and unique.

Roofers Going Digital can help you create a remarkable digital presence for your roofing business.

Contact us today!