How to Start with Content Creation

How to Start with Content Creation

One of roofing business owners’ most common questions is: “How do I get started with content creation?”

Let’s start by taking a look at what content creation actually is: it is the process of identifying relevant topics within the roofing industry that also relate to your roofing niche and buyer personas.

Once you have those topics identified, you have to define the keywords you want to position in the search engines, choose the type of content you want to share (blogs, videos, podcasts, project photos, social media posts, etc.), and finally, produce it.

This article will explain how to build a customer-centric strategy, an audience, and the essential digital campaigns a roofing company should have.

Do not stop reading!

Start with Content Creation to Build an Audience

As you may know, content creation is one of the roofing companies’ most powerful strategies to build an audience today.

But we know that there are still many roofers out there who don’t know where to start with this!

Here are some tips to get you going:

  • Communicate your roofing expertise
  • Share your roofing business’ strategy
  • Focus on customer service
  • Solve your customer’s pain points
  • Ask for referrals and Google reviews

At Roofers Going Digital, we will make sure to build you an audience by sharing valuable content on the most important social media platforms, your website, and with an email marketing campaign.

How to Create a Customer-Centric Strategy by Using Content Creation

Roofing business owners’ that put customers at the heart of their content creation are experiencing increased sales revenue.

A customer-centric strategy is a business methodology based on putting your customer first and at the core of your roofing company to provide a positive experience and build long-term relationships.

Here are four of the best content creation practices that will help your roofing company stand out:

  1. Create content based on your prospects’ interests and customer data.
  2. Remember that customers are not numbers; they are people and are looking to establish a mutually beneficial relationship.
  3. Connect your roofing company’s culture and core values to your customers’ desired outcomes.
  4. Motivate your employees by showing them that their actions impact your content creation process.

Pro tip: using content creation to become a customer-centric roofing company allows you to anticipate your customers’ needs.

6 Content Strategies to Implement for Roofing Companies

Here are some tips for you to follow to maximize your digital marketing efforts:

  • Social Media

Make sure you put the right content in front of the right audience and begin developing your network.

  • Local SEO

Find the right keywords for the services you offer and create pages with quality written content and media.

  • Paid Advertising

Choose a nice-looking headline followed by a call to action and videos or images of your roofing services.

  • Landing Page

If you are doing any paid advertising, having a landing page is a must.

  • Blog Posts

This is an excellent way to educate your customers, increase trust and become an authority in your roofing niche.

  • Customer Relationships Management

Incorporate a CRM to send follow-up emails, texts, and prompt clients to leave you a review.

Content Creation for the Roofing Industry

At Roofers Going Digital, you’ll get a complete marketing team specialized in the roofing industry. 

Our extensive content creation strategy includes a project manager, copywriters, designers, community managers, and visual creators, amongst others. 

Roofers Going Digital delivers the expertise you need to create engaging and click-worthy content creation experiences for your roofing company. 

Contact us!

5 Benefits of Content Creation for Roofers

Content Creation for Roofers

Every roofer should have some knowledge of content creation.

However, we have noticed that many roofers still seem to be unfamiliar with this concept.

Or perhaps they have heard about the benefits of content creation for roofing companies, but they are still not sure how to approach this.

That’s why at Roofers Going Digital, we have created this blog post to explain the benefits of content creation for roofers and clear those doubts.

Let’s go!

1. Brand Awareness

By uploading content consistently to your website, your potential clients will spend more time reviewing it.

They will get more opportunities to familiarize themselves with your roofing brand, which will help them gain more trust in your business and increase your conversion rate.

If your content is valuable to your prospects and they think it’s helpful and informative, they are more likely to think of your company in case of roofing issues.

In addition, when combined with a social media content strategy, content creation will help your customers perceive your brand as a trustworthy and established leader in the roofing industry.

To discover the digital workflow to build a roofing brand, click here.

2. Increased Website Traffic

Content creation for roofers will help you to index more pages in the Google Search Console, which means you will have more opportunities to rank higher and position more keywords in the search engine results.

In other words, you will have more traffic, which means more leads and, consequently, more final customers.

Content creation should include different types of content, such as blogs, podcasts, videos, and quality pictures of your roofing projects, to attract new visitors, viewers, and listeners.

To discover how to increase website visits, click here.

3. Higher Domain Authority

Google ranks your website page based on three criteria: relevant content, user experience, and page speed, in that order.

So sharing more valuable content will increase your roofing site’s perceived expertise, authority, trust, and relevance.

In the same way, if your roofing content earns more inbound links from external sources like social media posts, email clicks, or even other websites, your domain authority will increase even further.

In addition, user experience strongly correlates with content creation, so the more quality content you share, the more organic traffic you will gain on your website (SEO).

To discover the content creation strategy for roofing companies, click here.

4. Increased Social Media Traffic and Followers

As mentioned before, content creation for roofers should include social media.

Sharing valuable content on social media will help you build more recognition and a better reputation with your audience.

This will lead to an increase in your follower base, interactions, loyalty, and a closer relationship with your potential clients and customers.

In addition, a higher number of social media followers guarantees more traffic to your roofing website.

To discover the social media channels for roofers, click here.

5. Validation of Your Prospects’ Decision to Hire You!

Whenever a potential client sees a new piece of content from you or gets an email about your latest offer or project, it assures them they can hire you for their roofing issues.

You can send newsletters with all the info you want to share with them.

Our content creation for roofers includes weekly newsletters for our customers.

To discover six benefits of email marketing for roofers, click here.

Content Creation for Roofers Is a Must!

Content creation requires researchers, copywriters, editors, and designers.

At Roofers Going Digital, you can trust you will have a complete team working on your content creation strategy.

Contact us now!