Why Should Roofers Use Inbound Marketing?

Why Should Roofers Use Inbound Marketing

Why should roofers use inbound marketing?

The roofing industry is one of those industries that can get unlimited benefits from an inbound marketing strategy.

This is because we are in a time that when someone has a roofing leak or is suffering from roof damage, they will search for roofing contractors online.

Most of them will end up calling one of the options they have found in the search engine recommendation.

In addition, when professionally done, inbound marketing can build trust with your potential clients.

In this article, Roofers Going Digital will explain why roofers should use inbound marketing for their roofing company.

Keep reading!

To discover more about inbound marketing for roofing companies, click here.

1. It produces qualified roofing leads

Potential clients who discover your roofing business via inbound marketing will explore your website and social media channels.

It gives them a better understanding of who you are and which roofing services you offer.

In addition, they are more likely to share all of your info with other decision-makers before they can make a purchase decision.

2. It lets prospects reach out to you on their own terms

You should understand that not every person interested in your roofing company will become your customer.

Some of them will only want to get general information about your roofing products or services.

Even so, inbound marketing is less intrusive than traditional efforts and allows your prospects to reach out to you on their own terms.

3. It improves the customer experience through the sales funnel

Nowadays, people research multiple options before making any purchasing decisions; this is especially true when it comes to looking for roofing companies.

Therefore, your prospects will compare your services with other roofing contractors available in their area.

With that being said, the customer experience can be a deciding factor for your potential clients.

RGD’s inbound marketing methodology will customize your sales funnels based on what your prospects need, allowing them to enjoy and move forward at each step of the sales funnel.

4. It boosts your social media efforts

How often have you heard that social media is essential for your roofing business?

However, many roofing contractors have no idea how to use it effectively.

Inbound marketing connects with people on social media due to the relevant and shareable content.

5. It shares valuable content and info

When you share valuable content, like roofing industry trends, roofing contractor tips, commercial roofing benefits, etc., it will live on your website for as long as you want it to.

As a result, your website and social networks will start gaining traction in the search engine results, attracting more potential clients over time.

6. It builds brand awareness

With inbound marketing, your roofing company can show all the angles of your products or services, allowing your prospects to only focus on the areas that are important to them.

Focus on creating a consistent image and using the same style and tone in each piece of content.

This will not only reinforce your roofing company brand, but it will also make it easier for your prospects to connect with your company’s core values.

Roofers Going Digital’s marketing strategy!

In brief, you can be sure that the potential clients that contact you will have a genuine interest in your roofing services.

In other words, our inbound marketing is an effective way for roofing companies to generate qualified roofing leads and increase revenue.

Want to learn more about inbound marketing for roofers? Schedule a consulting call today!

Digital Marketing in the Roofing Industry

Digital Marketing in the Roofing Industry

Digital Marketing in the roofing industry is just starting.

When we talk about marketing for roofing companies, we usually think of traditional advertising, such as billboard ads, door-to-door sales, or print magazines.

However, some traditional efforts are not effective anymore, especially since the pandemic started.

That’s why Roofers Going Digital has prepared for you a little overview of digital and traditional marketing in the roofing industry.

Read on!

Traditional Marketing Explained

Traditional marketing in the roofing industry plays an essential role.

Every roofer knows that door-to-door sales prospecting is still one of the best strategies out there.

However, other traditional advertising efforts, such as newspapers, TV, or radio, are losing more impact day by day.

People’s mindsets have changed, and they are tired and bored of receiving pushy advertisements.

Be aware of the following aspects of traditional marketing:

  • You don’t get a monthly report from the radio station or your billboard ads
  • Nowadays it’s easier to ignore traditional advertising
  • You have no idea if it’s working or not

Digital Marketing Explained

Digital networks are the medium through which most people spend their time.

The main difference against traditional marketing is that the sales funnel is exclusively online.

As a result, your target audience encounters marketing messages that blend into their feed, which allows you to promote your services without being intrusive.

In addition, consider these features of digital marketing:

  • Most people look for their roofing services online
  • Besides being cost-effective, it’s also measurable
  • You can get results on how well your digital marketing strategies are working

Why Contractors and Builders Need Digital Marketing

Digital marketing will benefit your roofing company and help it thrive so that you are established as an industry leader.

Digital strategies will create relationships between your roofing brand and the right target audience while building trust during the process.

Implementing Roofers Going Digital’s marketing strategies for the roofing industry will give you the following benefits:

  • Web traffic increase
  • Leads and sales growth
  • Search engine rankings improvement
  • A boost to customer satisfaction

Stop Losing Leads Without Even Knowing It!

Thanks to various roofing companies’ digital marketing efforts, the roofing industry has more of a presence online, meaning more and more people are searching the internet for their roofing services.

Don’t wait any longer, give us a call!

Your roofing company is one call away from building your online presence.

Digital marketing and inbound marketing: what’s the difference?

Digital marketing and Inbound marketing

Marketing comes with a large reference bank of industry jargon. Two terms Digital Marketing and Inbound Marketing often get confused when planning and implementing strategies. Although these both can occur on digital platforms, they are different types of marketing practices. Small business owners should understand the difference to ensure effective business practices.


What is Digital Marketing? 

We have previously defined Digital Marketing in earlier blog posts but just as a refresher let’s revisit the basic definition. Digital Marketing encompasses all marketing efforts that use an electronic device or the internet, leveraging digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers (Alexander, 2021). The terminology itself doesn’t denote a particular strategy but rather is a toolkit that contains all available marketing tools a business can utilize. These digital tools can aid in increasing brand awareness, traffic, and online visibility.

Digital Marketing Solutions

What is Inbound Marketing?

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them (HubSpot, n.d.). Unlike Digital Marketing, Inbound Marketing is a strategy that aims to attract, engage, and delight customers along the buyers’ journey. HubSpot adopted the Flywheel depicted in the image below showing the three ways this methodology can be applied. Attracting customers is drawing the right people in with valuable content and conversations that establish you as an industry expert. Engage customers by presenting solutions along the way that solve pain points or help achieve goals. The delight phase is providing continued help and support to ensure successful transactions.

These three steps can be supported using various digital marketing tools. Inbound marketing is intended to help your business form valuable connections with customers looking to solve a problem.

Inbound Marketing for Roofers

Which approach is right for your business? 

Now that we have defined the difference between these two marketing terms how do you know which one is right for your business? This determination is based on your goals and objectives. When setting up a marketing plan best practice would be to include short-term and long-term goals for your business. Short-term goals can be solved by digital marketing tactics. For example, aiming to increase brand awareness and website traffic through online banner ads will only produce results limited to the capacity that the tool allows. If you are wanting more long-term results such as lead generation and qualified closed sales, then you would need to pursue an Inbound Marketing strategy.

Inbound marketing is taking all the available tools in digital marketing and leveraging them to support your overall buyer’s journey. An example of an effective inbound strategy includes the following. Creating content that draws in potential leads, setting up a customer relationship management (CRM) system capturing contact information, deploying a follow-up email campaign to interested contacts with relevant content. This example system will hit all three aspects of a buyer’s journey hopefully increasing conversions.


Long Game vs. Short Game

Investing time in developing a successful Inbound Marketing strategy can deliver solid consistent results over time. While digital marketing provides immediate results that lose value over time. As both terms are intertwined it’s best to combine these topics for business success. Using digital marketing tools such as email, CRM, and social media to grow and drive your inbound marketing strategy.


Alexander, L. (2021, August 25). The who, what, Why, & how of digital marketing. HubSpot Blog. 

HubSpot. (n.d.). What is Inbound Marketing? HubSpot. Retrieved September 20, 2021, from 

6 Digital Marketing Roadblocks faced by Roofing Companies

- 5 Digital Marketing Roadblocks faced by Roofing Companies

Businesses today compete for audience attention in two worlds a physical world and a virtual world. This shift has given rise to the importance of investing in Digital Marketing. However, getting started can be an intimidating task especially for small businesses with limited resources. This blog covers common pitfalls roofing companies face when starting a marketing campaign.

1. Lack of Plan

Promoting on digital channels such as social media and email marketing can be very beneficial in driving leads if executed correctly. Developing a marketing plan will help to ensure the company business goals are communicated aligning your teams and objectives. In an article HubSpot has created a guide laying out the 5 Steps to Create an Outstanding Marketing Plan. Invest time in creating a marketing plan that addresses all components relevant to your business such as sales, content marketing, and customer support.

2. Creating the Right Content

To actively engage your audience, you need to create timely and relevant content. Outlining a content strategy begins with ”taking your business goals, and then using content as a primary means to achieve those goals” (Forsey, 2021). When developing your strategy consider the following who will be reading your content, what problems you aim to solve, and what makes your company unique. Roofers can create all types of content such as blog posts, eBooks, case studies, infographics, videos, and social media posts. Begin by documenting all company information, past and active projects, processes, and maintenance tips to develop trends and topics to present to your audience.

3. Time

Developing digital strategies and generating results takes time. Roofing contractor schedules are often booked traveling between projects. To generate success in digital tactics, one will need to actively set a portion of their daily schedule to research and develop strategies. Spend some time developing your business and expanding your digital marketing education. There are many free accessible resources such as the HubSpot Blog and LinkedIn learning that cover a range of digital marketing topics.

4. Broad Audience

Attempting to reach too broad an audience can impact the effectiveness of your messaging and branding to be received. Defining and marketing to a target audience is a critical step for success. HubSpot (2020) defines a target audience “as a group of consumers characterized by behavior and specific demographics” (Carmicheal, 2020). A Residential Roofing Company target audience example could be described as homeowners, ages between 35 and 55, employed, and family oriented. Completing this exercise will help you learn about your customer and shape your communication strategy.

5. Understanding Tools and Technology

Deciding on which tools, technology, and platforms to use can be a daunting task as there are many options available. Key factors to consider when researching marketing tools are functionality, ease of integration, user experience, and price. As you research ask yourself which features are important in easing workload? Can the tool integrate to an already existing system or platform? Is the system user friendly for you or others in your company to manage? Does the pricing structure meet my budgetary requirements? Researching with these factors in mind can help narrow down your search and focus your decision making.

6. Securing an Effective Budget

For many small businesses securing a marketing budget can be difficult. However, by not investing in marketing company growth can be impacted. According to The CMO Survey (2021), “72% of marketers report that the role of marketing has increased in importance during this pandemic year” (Moorman, 2021). In fact, marketers report an 11.5% increase in digital marketing spending in the last year, pointing to a major shift in how marketers are spending their budgets (Moorman, 2021).

Marketing Spending

Allocating budget to your digital strategies is essential in this digital era. Once you know your budget comprise a list of all the strategies you want to invest in and begin developing successful tactics to take your investment further.

Preparation is key to facing the challenge detailed in this article. As you monitor your strategy you can quickly modify your plan ensuring successful digital marketing strategy.  Build more profitable digital marketing strategies by avoiding these pitfalls.


Carmicheal, K. (2020, October 8). How to find your target audience. HubSpot Blog. Retrieved September 13, 2021.

Forsey, C. (2021, August 25). How to develop a content strategy: A start-to-finish guide. HubSpot Blog. Retrieved September 13, 2021.

Moorman, C. (2021, February 1). The CMO Survey – Highlights and Insights Report – February 2021. Retrieved September 13, 2021.

Riserbato, R. (2021, September 10). 5 steps to create an outstanding marketing plan [free Templates]. HubSpot Blog. Retrieved September 14, 2021.

Contact us today!

6 Core Concepts of Digital Marketing for Roofing Companies

Concepts of Digital Marketing for Roofers

Digital marketing is an essential component and strategy one can invest in to reach business objectives. HubSpot defines digital marketing as “encompassing all marketing efforts that use an electronic device or the internet such as search engines, social media, email, and other websites to connect with current and prospective customers” (Alexander, 2021). However, when deciding to implement these electronic strategies it is important to understand some basic concepts that will elevate your knowledge and maximize your efforts. Below we cover tools that will aid in helping you deliver exceptional and effective campaigns. 


Content Marketing

Creating and promoting content assets to create brand awareness, growth, lead generation, and attracting customers (Alexander, 2021). Creating custom content in your industry can help to establish you and your brand as industry experts. This can be accomplished through creating blogs, eBooks, whitepapers, infographics, and social media content. Consistently creating and distributing content helps you stay top of mind for consumers.


Email Marketing 

Have you ever received an email from a business whether a promotional coupon or monthly newsletter? If so, you have been a target of email marketing. An email marketing campaign is a coordinated set of individual email messages that are deployed across a specific period with one specific purpose or call to action (Campaign Monitor, n.d.). Sharing relevant content to your subscriber list can help boost engagement and build brand awareness. As end-users open your email campaigns you can begin collecting data learning about your customers and the type of content, they are interested in.


Social Media Marketing (SMM)

The term Social Media Marketing (SMM) refers to using social media platforms and networks to market a company’s products and services. (Hayes, 2021) Popular platforms include Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, and Snap Chat. Every platform has its own set of rules of engagement and it’s important when selecting platforms to identify the audience you would like to target. Sharing content on social media will increase reach providing real-time communication with customers which will aid in creating brand advocates.


Search Engine Optimization (SEO)

The process of optimizing your website to “rank” higher in search engine results pages increasing the among of organic (free) traffic your website receives (Alexander, 2021). This optimization process benefit occurs through keyword usage, including external links, blogs, and infographics. There are various ways to accomplish SEO optimization such as on-page, off-page, and technical that will drive qualified traffic to your website.


Pay Per Click (PPC)

Increasing website traffic can also come with some investment. Different from SEO which increases organic traffic (unpaid) PPC allows you to pay per interaction (click) via custom ads. There are two channels that leverage PPC which are Google ads and Social Media ads. Google allows you to create ads with custom keywords that will promote your business via Google search and Maps. Social Media platforms allow for targeted ad creation that will reach specific individuals.


Influencer Marketing

Prominent social media or public figures that have grown their network of followers can be brought on to increase brand trust and loyalty. Working with influencers in your industry can bring your business to their followers via promotion. Influencers can collaborate in social media posts, blogs, products placement, eBooks, infographics, website quotes, and interviews. It is important to invest in influencers that will reflect the core values of your business and will accurately depict your brand.

The concepts detailed in this post are only some of the major themes you will come across as you expand your business in the digital world. As you begin to navigate these strategies keep your overall goals in mind and be sure you are setting up key performance indicators (KPIs) to keep you on track.


Alexander, L. (2021, August 25). The who, what, Why, & how of digital marketing. HubSpot Blog.

Campaign Monitor. (n.d.). What is an email marketing campaign? Email marketing terms. 

Hayes, A. (2021, August 5). What is social Media Marketing? Investopedia. 

A Roofing Companies Introduction to Digital Marketing

A Roofing Companies Introduction to Digital Marketing

We are living in the information age characterized by the shift from industrial production to one based on information and computerization. Individuals have access to a vast amount of information and are being targeted daily through their technology usage. According to Statista in 2021, “the number of smartphone subscriptions worldwide today surpasses six billion and is forecast to further grow by several hundred million in the next few years (Statista, 2021).

Smartphone suscriptions from 2016 to 2026

Technology has impacted consumer behavior, unlimited access to information has made consumers more aware, connected and has raised expectation levels of products and services. Social Media has expanded the available channels of communication giving the customer a bigger voice they can share with a larger audience. Although important Traditional marketing habits must now be accompanied by Digital Marketing Strategies.

What exactly is Digital Marketing? Digital marketing is not just having an updated website there are many components a company should invest in to be successful. According to Mail Chimp (n.d), “digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication” (Mail Chimp, n.d.) This includes digital promotion on channels such as search engines, websites, social media, email, and mobile apps. According to the Pew Research Center survey, “31% of U.S. adults now report that they go online “almost constantly,” up from 21% in 2015” (Perrin & Atske, 2021).

More than eight-in-ten U.S. adults go online at least daily

This consumption of online usage details the importance to invest in Digital Marketing for your Roofing business. 

Benefits of Digital Marketing? 

There are many benefits to investing in digital marketing such as expanding reach, cost efficiency, measurable results, personalization, increased communication with customers, and easy conversions. 

Expand Market Reach

Online platforms allow you to grow your market reach through increased audience visibility across geographical regions. In more sophisticated platforms one can purchase targeted ads to ensure your promotion is being delivered to the right customers. 

Cost Efficiency

Digital marketing is more flexible and lower in cost than traditional marketing. One piece of content can be leveraged across multiple platforms and altered at any moment to increase engagement performance. User-generated content (UGC) can also aid to lower marketing costs. As customers post or share their experiences with your Roofing company your marketing team can leverage this content for free word of mouth promotion. 

Measurable Results

Tracking the results of online promotion is a lot easier than traditional advertising methods. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases (Mail Chimp, n.d.). This tracking capability allows for more accurate measurement of your marketing return on investment (ROI). 


Unlike traditional methods, online platforms allow for data collection. Learning about your customers and how they interact with your business can open the door for more personalized and targeted advertising. For example, if you notice more of your customers are accessing your website through mobile devices you can invest in making your ads and website more mobile-friendly. 

Increased Communication with Customers

Digital Marketing strategies such as social media allow for real-time communication. Customer interaction increases as users share, like, or comment on your company posts. These real-time reactions give more visibility into your customer relationships with your brand. It is important to have an active role in responding to these engagements to cultivate brand loyalty. 

Easy Conversions

Instant gratification comes to mind on online platforms. Customers can take immediate actions after viewing an ad or content that can lead to conversions. Sending a direct message, clicking a link, filling a form, engaging with a chatbot, and saving a blog all allow for easy conversions. 

No matter what your overall company goals are investing and nurturing your digital channels will lead to brand awareness and lead generation. Digital Marketing allows you to keep consistent contact with your customers allowing your Roofing business to stay top of mind. 


Statista. (2021, August 6). Smartphone users 2026. Statista: Number of smartphone users from 2016 to 2021. 

Mail Chimp. (n.d.). What is Digital Marketing? A beginner’s guide. Digital Marketing. 

Perrin, A., & Atske, S. (2021, June 5). About three-in-ten U.S. adults say they are ‘ALMOST constantly’ online. Pew Research Center.

5 Benefits of Inbound Marketing for Roofers

Benefits of inbound marketing

The benefits of inbound marketing for roofers are numerous.

However, many roofing contractors are unfamiliar with it, and they are still working on the traditional strategies. With that being said, we do not want to say that traditional marketing is not worth it.

On the contrary, you need to include both marketing strategies if you want to succeed in the digital world. 

Roofers Going Digital has prepared the following article to explain to you the essential benefits of inbound marketing for roofers. Keep reading!

To discover what inbound marketing is, click here.

  1. Puts You in Position to be an Industry Leader

As you probably know, most roofing projects are built on trust.

If you are a new roofing contractor entering the market, nobody knows who you are nor what you do.

Through inbound marketing, you will be able to improve your company, expand your clientele,  and put your company above the competition.

  1. Precise Targeting

With traditional marketing, you have to wait to get a positive response from your customers.

For instance, if an ad campaign goes out, people have to like what they see, hear, or read to have a positive response.

Inbound marketing allows you to create targeted campaigns where ads are presented to customers based on their preferences or actions online.

  1. Creates Meaningful Relationships

Once people start recognizing you and your roofing company brand, they will begin interacting with your content.

This will create a mutual communication process that enables you to produce more relevant content for them, nurturing relationships and making friends that will later become customers.

  1. Increases Website Traffic

Standing out organically takes time. 

However, producing content with the main keywords of your roofing services will allow you to attract new visitors over time, making your company easy to find when potential clients search for roofing services online.

We know your target audience, your niche, and we are experts in online lead generation strategies.

  1. Easy to Track and Follow Analytics

Thanks to website analytics and social media insights, amongst other KPIs, you will be able to know exactly what results you are getting.

In addition to a measurable return of investment (ROI), inbound marketing will allow you to discover which kind of content brings you the best performance.


In other words, every roofing contractor needs to realize that inbound marketing is here to stay. 

The digital revolution will become stronger every day, and if you do not start having an online presence, you will fall behind your competitors.

Roofers Going Digital inbound marketing methodology is a must if you want to survive in the digital era.

Inbound Marketing for Roofing Companies

Inbound Marketing for Roofing Companies

What is Inbound Marketing for Roofing Companies?

According to Hubspot, Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.

To put it simply, your potential customers will be able to find your roofing services online.

How is this possible? With inbound marketing, all of the content you share will be based on the solutions you have for their roofing issues.

The valuable content that you share will be right in front of them, even if they aren’t looking for roofing services.

It is not intrusive, and rather it focuses on building meaningful and long-lasting relationships.

Roofers Going Digital Methodology

The Roofers Going Digital Methodology is based on inbound marketing, which will build loyalty and meaningful relationships amongst existing and potential customers in your roofing company.

Next, you will find the Roofers Going Digital’s inbound marketing process step by step:

  1. Brand Positioning

By making early contact with your potential clients, you will create brand awareness which will tailor your brand to their preferences, leading them to work with you in the near future.

  1. Content Creation

Next, we create compelling content thanks to our experience in the roofing and construction industry.

  1. Social Media Marketing

We share your content across the most important social media channels (LinkedIn, Facebook, Instagram, and Twitter), focusing on the insights of each platform.

  1. Website & Search Engine Optimization (SEO)

Create your landing page with us and position your website on the first page of the search engine results.

  1. Customer Relationship Management (CRM)

We manage your leads through a CRM to maintain a proper follow-up on each one of them.

  1. Blog & Email Marketing

Your roofing company will be sending monthly blog posts to your target audience with our email marketing strategy.

  1. Paid Advertising

We manage your paid ads and target your audience by increasing the reach of your social media and online content using the most innovative strategies of digital advertising.


In conclusion, there is nothing better than inbound marketing when implementing a long-term digital strategy.

Roofers Going Digital will guide you to properly invest in your marketing strategies, making your company just a click away from potential customers.

The Roofers Going Digital methodology will put your company on the map by sharing valuable content about the roofing industry. 

What are you waiting for? Target your consumers even if they are not considering a purchase.

Is Social Media a Must for Roofing Companies?

Social Media for Roofing Companies

Currently in the USA, the market size of roofing contractors is about $45 billion. At the same time, the number of roofing companies is 103,755. 

There is always a doubt in roofing companies about how significant social media marketing really is.

In the last few years, the development of roofing companies has shown how vital it is to open social media business pages on all social media platforms. 

However, how digital marketing will in fact help them is still not clear to some.

Roofing Industry and Its Pattern

Roofing services are always an on-demand industry. At the end of the 70’s when the American housing development industry started to grow very fast and by-products of roofing companies began to boom, many new roofing companies gradually entered the market. 

Considering the fact that roofs are not a regular commodity, selling roofs is normally complex most of the time. Roofing companies do not get the same clients every year, so marketing for roofing companies is always a need in order to acquire new customers each year.

As roofing services involve a good amount of money, people are more prone to buy from that specific roofing company they trust the most. 

Although the roofing market is biased toward trustworthy brands, trust plays the most significant role in the roofing industry. 

But that does not mean there is no room for new roofers!

Back in the 90’s people used to go for local references to select different roofers. In those times, marketing for roofing companies was managed differently. 

The Market of Social Media for Roofing Companies

Then social media came. Back in 2004, when Mark Zuckerberg started Facebook, it was just an inter-college message system. 

Over time, Facebook became the social media giant with a revenue of $18.69 billion! With almost 2.9 billion active users per month, Facebook is one of the biggest media platforms. 

The case is mostly the same for all other popular social networks. 

According to Hubspot, “People spend a minimum of 60 minutes per day on social platforms!” 

Through these social media platforms, roofing companies could reach a massive number of people at a time. It has gradually become a popular marketplace for all types of roofing services

With the increased competition of commercial roofing contractors, roofing companies need to promote their services on different social media platforms. That is why social media marketing has become a very effective tool to generate new sales and attract potential customers easily.

Impact of Social Media

No matter the size of your roofing company, the impact that social media marketing could bring to your roofing business is enormous. Your competitor’s social media content can determine your customer’s behaviour. 

In 2019, a study made by The ODM Group found that social networks influence the purchasing decision of 74% of consumers. 

Another study shows 71% of consumers rely on social media referrals. These statistics tell the whole story. 

In 2020, after the beginning of the covid-19 pandemic, people were even more dependent on different online platforms. The influence of all social media platforms increased like never before. Indeed, the roofing industry is not an exception. 

Impact of Social Media on Roofing Services

If you ask any old American, “How did they choose their roof contractor 20 years back?” they would undoubtedly give you some offline reference that they used to use! 

Marketing for roofing companies was always a part of roof selling. There were different roofing contractor’s marketing techniques that used to be very useful even ten or twelve years back. 

Even with innovative marketing ideas, offline marketing for roofing companies is not getting cost-effective results. Over time, the model has changed. 

Now roofing companies have seen all the advantages of hiring a digital marketing agency specializing in the roofing industry. You can trust Roofers Going Digital will take all the responsibilities!

With an excellent inbound marketing strategy for your roofing company, we could drive more sales cost-effectively! But, how? 

That will depend on your budget and scope, from email marketing to local SEO, to paid ads on social platforms; the list is endless.

How Social Media Especially Helps Roofing Companies to Grow?

Every business gets benefits from social media marketing. But only a few sectors get the maximum benefit from social media, and the roofing industry is one of them. 

As roofing services require trust, anything is possible to achieve for any roofing company with a specific social media marketing plan. We listed a few of the many benefits that roofing companies get from social media:

  • Through social media, any roofing company can increase its visibility to its potential clients. In social media marketing, it’s even possible to reach a specific target group. That way, you can make a more significant impact.
  • Online Lead Generation. You can connect directly to your prospects with your social business pages. The followers are very likely to convert it to clients. 
  • Roofing companies can get direct feedback from their clients and even understand market trends and change policies or products accordingly!
  • The more you reach the clients and create brand awareness, the more clients you will attract. In social media, the growth of any roofing business is exponential.
  • Even if you send a salesperson for door-to-door selling after a valuable social media marketing campaign, the chances of getting new orders from social media are higher because of your pre-established presence as a roofing company.

Actually, for any brand nowadays, its online presence is its existence. This is even more applicable to roofing companies. You can get good reviews on your social media profiles that boost your sales up to 1000 times! That’s right, social media is so powerful.

A recent study by ServiceTitan has shown in America that only 45% of businesses are growing. 

So, no matter what you think about social media, you have to consider it to grow your prospects. 

In these times, if you don’t have an online presence and your roofing company does not look confident on social media platforms, your sales will suffer!

4 Digital Marketing Tips for Roofing Companies

4 Digital Marketing Tips for Roofing Companies

With the arrival of COVID-19 in our lives, we all have been forced to change our daily habits. The digital presence of roofing companies has become necessary despite what was previously thought. 

Nowadays, it is no longer a choice but an obligation.

These changes have affected the way people interact. Most of the digital gurus such as Gary Vee and Neil Patel, comment that the digital revolution has been ahead for more than 10 years and that it is no longer proper to refer to the present as digital but as post-digital.

This reflects the importance of having a digital presence for your roofing company and having your roofing services available online. Every day, more roofing companies and roofing contractors are beginning to have an online presence with no exception.

“If your business is not on the internet, then your business will be out of business.” Bill Gates famously said.

This phrase from the tycoon and founder of Microsoft is very revealing. 

However, it is not enough to simply be on the internet; you need to be a highlight that shines against the others.

There are so many options for roofing services that are available online to your customers. With just one click on their smartphone, major search engines such as Google, Bing, or Yahoo, will return hundreds and thousands of results about roofing companies.

A common mistake that roofing companies make is thinking that having a website or a social media business page will be more than enough to generate new customers and increase sales. 

FALSE! Of course, it is okay for them to do so, but this does not guarantee that you will get the results you want.

So then, how do you do it? What strategies do you need to follow? To answer those questions, Roofers Going Digital has these essential marketing tips for roofing companies that you should consider:

  1. Create Valuable Content and Answer Customer Questions

Focus all your content on solving the uncertainties of your potential customer requirements (costs, delivery times, quality of materials, experience in the industry, etc.)

Think about the number of roofing service competitors you face. In Roofers Going Digital, we always like to say that competition is a good thing; it is an opportunity to improve your services, work, and projects or restorations.

  1. User-Generated Content

The holy grail of social media content is UGC. Documenting all of your work, taking photos and videos, interacting with your clients, and using their good comments should be part of your digital strategy.

Adoration for the work you do is the best social media content. You can influence user-generated content by offering rewards, contests, or giveaways. 

You can also create content about some unfortunate situations and what you did to solve them. Doing this will show that you are not perfect and you also make mistakes, but that you are always committed to solving them and meeting the needs of your roofing customers.

If you are more focused on residential projects, we recommend creating content for Facebook or Instagram. According to Hubspot, these are the social media channels where millennials spend most of their time. Currently, they are the leading market for residential projects.

In addition, if your target audience focuses on commercial and industrial roofing, you certainly need to be on LinkedIn and Twitter. These two social media channels focus on B2B strategies, and all of the big companies in the industry and their team members are there. 

  1. Website, Landing Page & Chat Box

Now it’s time to direct all of that creativity and your client interactions towards a landing page and place forms where your customers can leave their data and request information through an online chat. Make sure that your website looks professional and modern at the same time and, above all, that it is easy to use.

Also, do not forget to provide the same user experience in mobile formats.

  1. Search Engine Optimization & Paid Ads

You can implement the ad words campaigns; using Google Ads can be very profitable if you do them correctly. Ensure to identify the keywords for your roofing services and the primary searches your customers perform, and always include them in your titles, descriptions, and content.

An easy way to identify keywords organically would be using the search engine itself as a tool, like in this example below:

Digital Marketing tips

Of course, do not forget to include your address, phone number, and contact email.


You can always contact Roofers Going Digital for professional advice. We are here to help with all of your needs.