Content creation for roofing companies is a must if you want to position your brand online.
But, where should you start?
First, you have to define your target audience and how your roofing products and services can help them.
The goal is to show your potential clients that you are an expert whom they can trust.
Your content must have the power to engage readers, generate views, and increase your followers.
In addition, when you post interesting facts and info, you position yourself as an industry expert, which will positively impact brand recognition.
Also, do not forget to include quality photos of your roofing projects; images are processed 60,000 times faster than words.
Finding a good picture that describes your work is crucial.
Keep reading to learn more!
How to Start with Content Creation for Roofing Companies
The basics of content creation for roofing companies start with the following questions:
- What is the purpose of this content?
Define goals and timelines and decide how you can share valuable content like tips, coupons, free inspections, or even funny memes.
Create a mix between valuable content and sales, and do not forget to have fun.
- Who am I writing to?
The most important thing is to focus on creating content that’ll make your target audience’s life easier.
Obtain the keywords of your niche and create content regularly.
Pro tip: always put yourself in your prospect’s place.
- How do they feel?
You need to evoke emotions in your posts.
Your content should convince building owners and property managers that you are the right person to do the job.
Pro tip: try uploading visuals, photos, and videos of your projects.
- What do they want to understand?
Keep it simple, use the roofing idioms, and show your prospects you care about them.
- What kind of tone should I use?
Do not be too formal, but do talk friendly, sort of like if you were explaining your roofing expertise to a kid.
Pro tip: be respectful and do not fall into controversies.
What Content Creation Strategy Should You Adopt?
Content creation plays an essential role in your online lead generation strategy.
“Companies that invest in content creation generate over three times as many leads as outbound marketing and cost 62% less.” – Demand Metric.
With that being said, every roofing business needs to represent itself with authority in the online world.
This is more applicable to the roofing and construction industry because trust plays a significant role here.
However, when it comes to content creation for roofing companies, there is always a dilemma:
- What to say?
- What not to say?
- How to say it?
Some roofing companies make the content so complex that people lose interest.
Try to communicate one-on-one and focus on creating a trustworthy impression.
Share interesting facts, share running projects, and ask for feedback once you have positioned your brand.
Your followers would love to help.
Share Valuable Content to Powerfully Increase Your Popularity
Contact Roofers Going Digital to start creating valuable content for your roofing company.
We will develop the perfect content creation strategy for you!