Paid Advertising
With Roofers Going Digital’s paid advertising campaign, your digital ads will drive value, accelerate your business, and delight your audience.
WHAT IS PAID ADVERTISING?
Paid advertising is a digital strategy where you can pay to promote online content to reach out to potential clients.
It is a targeted, data-driven strategy that you can use to get through to consumers based on interests, location, age, etc.
We use paid advertising to:
- Offer value to your prospects at every stage of their journey
- Answer questions related to your customer's main points
- Create wider sales funnels to your customers and prospects
When done correctly, buyer’s journey methodology helps you build meaningful relationships with your existing and potential customers.
LinkedIn Ads
LinkedIn lead generation strategies are a must for any commercial roofing company to create brand awareness while gaining exposure with new prospects.
The two types of LinkedIn lead gen strategies are:
- Message ads
- Sponsored content
Why do you need Linkedin Ads?
- You can reach out to property managers, business owners, building owners, commercial real estate companies, maintenance managers, etc.
- You can narrow your targeting through job title, company name, company size, industry skill, and more.
- It includes a wide variety of different types of advertising (text, images, messages, video.)
- LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs.
- 59% of B2B marketers claim LinkedIn to be effective at generating new leads for their brand.
Facebook Ads
Facebook is the largest social media platform by far, with more than 3 billion users, 2 billion of which are monthly active users.
You can reach millions of people, representing a unique opportunity to use it as a paid advertising platform.
Why use Facebook Paid Advertising?
- Facebook owns Messenger, Whatsapp, and Instagram, three popular mobile apps accessible to Facebook advertisers.
- You can customize your target audience based on location, interests, behaviors, connections, etc.
- You can increase traffic to your website (generates new leads for your business.)
- It’s possible to feature multiple products and link them out to different landing pages.
- Facebook allows you to track offline conversions to retarget your prospects properly.