Google Strategy for Roofing Companies

Google Strategy for Roofing Companies

The Google strategy for roofing companies will help you position your brand in the digital world. 

Despite most roofing contractors being aware of Google’s impact on our lives, many of them are not using it yet.

The ones who do tend to just settle on a few basics, like listing their website on Google My Business.

Of course, that’s fine, and it has to be done, but Google is more than just Google My Business.

A Google strategy for roofing companies should be one of the pillars of your digital marketing efforts.

Let’s look at the most important aspects to consider.

Keep reading!

Add Your Roofing Company’s Website to Google Search Console

According to Google, “Google Search Console (GSC) is a free service provided by Google that helps you analyze, maintain, and improve your site’s presence in the search engine results pages (SERPs).”

In other words, it has the purpose of enabling people to discover your website faster amongst search engine results.

In addition, you can leverage the tool to understand how Google perceives your roofing company’s website in general.

It will give you a thorough analysis of the keywords that people use to visit your site daily, as well as how much traffic you’re getting from them and which are the most visited pages.

Improve your performance on Google Search. Start Now!

Do Not Forget to Install Google Analytics

According to Google, “Google Analytics (GA) is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website.”

The main difference with GSC is that Google Analytics will give you information on the types of visitors who are coming to your roofing company’s website, instead of focusing purely on your page’s performance.

For instance, it shows demographics, location, time spent, acquisition (how are they finding it), unique page views, behavior, and more.

Connect your roofing company’s website to Google Analytics. Start Measuring!

Create a Google My Business Listing

Google My Business (GMB) is Google’s online directory. 

It enables roofing contractors to upload their roofing company’s info and integrate it with the Google search engine and Google maps.

A GMB listing offers you the opportunity to increase your local search rankings and serves as an additional resource for local traffic.

In addition, it will let your customers write you a review, which is an essential ranking factor for local SEO.

You can share your roofing company’s location, working hours, website info, contact info, photos, and more.

Show the best of your roofing company. Get listed on Google!

Invest in Google Adwords

Roofing companies of all sizes use Google Adwords or pay-per-click advertising, from small and local contractors to nationwide roofing manufacturers and brands.

Contrary to SEO, it can have immediate results and is one of the best digital strategies nowadays.

However, Google Ads requires a certain level of expertise, and a common mistake made by roofing contractors is spending hundreds or even thousands of dollars without knowing what they’re doing.

We strongly recommend you contact a Google Ads expert before starting to use it.

Get more customers and generate leads with Google!

Share this post with your network if you find it valuable!

The Google strategy for roofing companies offers enough advantages for every roofing contractor to increase their presence online.

Call the experts, contact us today!

How to Get More Commercial Roofing Leads

How to Get More Commercial Roofing Leads

How to get more commercial roofing leads is one of the questions all commercial roofing contractors ask themselves every once in a while.

Regardless of the size of your company, commercial lead generation has to be one of the top priorities of your business strategy.

Why? Commercial roofing jobs can bring you thousands of dollars in revenue.

With that being said, you have to see lead generation strategies as an investment.

But, where should you start?

In this article, Roofers Going Digital has outlined the most important strategies to get more commercial roofing leads.

Do not stop reading!

How to Get More Commercial Roofing Leads: Outbound Strategies

  • Door Knocking

Probably the most common lead generation strategy of all.

There are still plenty of opportunities of having conversations with property managers or building owners face to face.

  • Referrals

Start a referral program for your current customers, and do not forget to include your employees.

Word of mouth is the best advertising strategy ever.

  • Roofing Conferences

Trade shows and roofing events are excellent places to meet prospects and potential clients.

Make sure to network with them and get their contact information.

  • Cold Calling

Start by making a list of all the property management companies, industrial facilities, and commercial property managers that you can find within your area.

Get their contact info from the internet and start calling them to set up an appointment.

Pro tip: build a sales pitch and do extensive research about them before calling.

  • Traditional Advertising

Traditional marketing efforts such as magazines, billboards, newspapers, radio, and tv are still common lead generation strategies amongst roofing contractors.

However, some of them are often very expensive.

  • Digital Marketplaces

HomeAdvisor, Houzz, Angie’s List, Thumbtack, Porch are just some of the many digital databases you can find in the construction industry.

They aim to connect building owners, homeowners, and property managers with local service professionals to conduct maintenance, restoration, and construction projects.

  • Hire a Call Center

Also known as telemarketing, you can hire a call center to help you get weekly appointments. 

However, people’s mindsets have changed, and many people and businesses are tired of receiving calls from telemarketers.

How to Get More Commercial Roofing Leads: Inbound Strategies

  • Website SEO

Stand out from your competition with a search engine optimization (SEO) strategy.

SEO is related to how well your website is optimized to be on the 1st page of Google search results.

  • Social Media

Social media marketing is excellent for building authority and brand awareness within your roofing niche.

In addition, it’s a great place to showcase all of your roofing photos and videos of your projects.

To discover the most important social media channels for roofers, click here.

  • Digital Advertising

Whether it is pay-per-click from Google or Facebook ads, digital advertising is one of the quickest ways to target facility managers and property owners.

To discover the benefits of Facebook for roofing companies, click here.

  • Email Marketing

Always put yourself in your customer’s shoes.

Share interesting facts, tips, funny stories, industry trends, or anything that makes them want to contact you.

To discover more about email marketing for roofing companies, click here.

  • Networking Groups

Facebook and LinkedIn have many groups to help you start networking.

Find the most popular groups within your niche and spend at least 1 hour a day building relationships.

  • Blogging

Think about all the people that are searching for commercial roofing services online.

Many of them will reach out to you just by seeing a roofing blog on your website.

Build a Win-Win Network for Your Roofing Company 

Contact Roofers Going Digital and start with your commercial lead generation strategy today!

Branding Strategy for Roofing Companies

Branding Strategy for Roofing Companies

An online branding strategy for roofing companies should be mandatory for all roofing contractors.

However, it is still an underestimated tactic by many of them. 

A common mistake made by contractors is thinking that only their image, such as their logo or promotional items, is part of their brand.

Beyond this, a good branding strategy for roofing companies begins with consistency in the presentation that will later become your company’s recognized identity.

Your branding strategy has to represent your company’s core values while showing your target audience your way of doing things.

By building an online presence, you can create meaningful and long-lasting relationships with property managers, homeowners, asset managers, building owners, public adjusters, etc.

Do not stop reading if you want to get the most out of your roofing company’s branding strategy!

Roofers Going Digital’s Methodology for Building a Brand

Our branding strategy for roofing companies focuses on the following steps:

1. Positioning Your Brand with Valuable Content 

Your prospects will recognize your roofing company’s brand as an industry leader by creating and sharing valuable content.

2. Attracting Your Target Audience

We will create the right communication strategy to establish trust and loyalty among your customers and potential clients.

3. Engaging with Your Prospects

Thanks to our communication strategy and the creation of valuable content, we will drive meaningful conversations with your potential clients.

4. Entertaining Your Network

We will help and support your customers while encouraging your roofing niche to connect with you.

All communication will be aligned with their pain points and needs.

Build Your Roofing Company’s Brand with Social Media

Your roofing company can achieve the results you want by following a social media marketing plan.

Please find below some of the benefits that roofing companies get from social media:

  • Increase your visibility and build a follower base

It is possible to reach a specific target group based on their needs and interests.

In the same way, you can reach a specific area by using geo-targeted campaigns.

  • Generate more leads

It will boost your other marketing efforts.

Likewise, you can connect directly to your prospects through your social media business pages.

  • Get direct feedback from the roofing industry

It will help you understand the industry trends and update your content accordingly.

  • Create brand awareness

Building a brand in social media for your roofing company is exponential.

As a result, your followers can easily convert into clients; the more content you upload, the more prospects you attract.

Trust the Experts: Operate Your Roofing Company’s Brand with Maximum Efficiency

The most important thing about a branding strategy for roofing companies is to build a strong reputation.

In other words, it is essential to remember that positioning a brand for roofing companies takes time.

At Roofers Going Digital, we are experts in marketing for roofers and roofing companies.

You can be sure that you will have a solid foundation with us.

Schedule a consulting call today!

Email Marketing for Roofing Companies

Email Marketing for Roofing Companies

Email marketing for roofing companies is one of the best digital strategies you can incorporate into your marketing efforts.

You can use it to share valuable knowledge about the roofing industry and your roofing services.

In addition, you can share events, training dates, funny anecdotes, coupons, or any other interesting facts that you think might be important for your customer database.

A key aspect of email marketing for roofing companies is the creation of a potential clients’ database through your website or with webinars on social media.

It is also a great tool to build trust and loyalty amongst your prospects and customers; once your audience gains confidence in your roofing company brand, you will start to receive responses.

In this article, we will go through the basics of email marketing for roofing companies.

Keep reading!

5 Tips to a Successful Email Marketing Campaign for Roofing Companies

A common marketing myth is that every industry has a set successful format for this type of campaign. 

Let us tell you something! The ideal and perfect email marketing format doesn’t exist.

So, what is the best email marketing campaign strategy you should follow?

Here are a few tips:

  • Define your buyer’s profile and their roofing needs
  • Write down your roofing services, roofing knowledge, and the roofing skills you have
  • Build your mailing database by using your social media channels and your website
  • Test different formats and topics, send those emails and observe the response
  • Check out the responses you receive to understand what is working and what is not

*Pro-tip: The more contacts you send an email to, the easier it will be to discover your ideal strategy.

The Importance of Headlines

Once you have built your email database, the next thing you should do is to ensure that your audience opens your emails.

Statistics say that 80% of people just read the headline, so focus on having a good one.

“The optimum headline length is around 65 characters.” – Mailchimp

They also show that 57% of recipients only read the first paragraph, so work on your initial sentences. More than half of the people will decide here if they want to keep reading or not.

*Pro-tip: Start directly with the headline topic.

7 “SPAM” Words in Emails

Let’s look at some words you need to avoid:

1. Dear (Name)

A standard introduction like this can easily send your email to spam. 

*Pro-tip: try to approach your target audience professionally.

2. Click Here

Avoid “Click Here” as a call-to-action

Use some of these instead:

  • Learn More
  • Consulting Call
  • Contact Us
  • Request a Quote
3. Free

Do not use the word “free” in your headline or subject.

It’s a huge red-flag indicator and misused. It can send your newsletter straight to spam.

4. Re: or Fwd:

Don’t use these words unless you’re replying to an email conversation with one of your subscribers. 

5. Great Offer

This one, just like “Free,” is one of the most picked words by scammers.

Avoid it in the subject line, and do your best not to include it in the body of your email.

6. 100% Guaranteed

Scammers know that the word “guarantee” feels like a security blanket to many people, so they use it often.

7. Risk-Free

Watch out for this one. If you need to include it, ask yourself if you can deliver on that 100%. 

If you can, then add it but use it with moderation.

Email marketing matters, especially in the digital era!

To sum up, email marketing for roofing companies provides plenty of opportunities to reach out to your customers.

It is never too late. Contact us today!

Essentials of a Roofing Company Website

The essentials of a roofing company website are an excellent opportunity to improve the user experience.

In the same way, they are the first impression your prospects and potential clients will have of your roofing company in the online world.

In other words, they serve as a marketing brochure for your brand and also for the roofing services you’re promoting, so the info your visitors are looking for must be easy to find.

One common mistake is overloading the front page with too much information, or the opposite, not having enough.

That’s why Roofers Going Digital will explain to you the essentials of a roofing company website.

Keep reading!


Focus on the following things:

  • Your roofing brand guidelines (headers, logos and banners)
  • Navigation buttons (about us, roofing services, contact us, roofing blog, faqs)
  • Primary calls-to-action (include 2-3 calls-to-action)
  • Supporting media (photos and videos of your roofing projects)
  • Social proof (reviews, testimonials, success indicators)
  • Value proposition (Explain to your visitors how you are qualified to help them)
  • Lead generators (chat box, pop-up forms, meeting calendar)
  • Secondary calls-to-action (place secondary CTAs to give visitors buttons to click on as they scroll down)

About Us

Of course, every roofing company website must include an “About Us” section at the top of the homepage.

Start with the basics; your potential clients need to know who you are, what you do, and what kind of roofing expertise you have.

Therefore, try to describe everything as if you were explaining it to someone for the first time.

In addition, do not forget to include your roofing company’s core values, softer skills, and your roofing crew.

Roofing Products or Services

The descriptions of your roofing products or services should be short and concise.

However, you have to provide enough information to show that you are an expert.

Stick to the following tips:

  • State the benefits of the roofing systems you install
  • Explain your roofing warranties or policies
  • Mention the faqs people have about your roofing products or services
  • List any unique characteristics of your roofing company

Lastly, focus on the type of content you would search for yourself if you were looking for roofing services.

Contact Us

Your “Contact Us” tab should have the power to encourage your visitors to get in touch with you.

In addition, it has to be one of the means for your potential clients to find out more details about making contact with you.

Likewise, be friendly and helpful and show them that you genuinely care about bringing them the best solution for their roofing issues.

Say hi and add a good profile picture of you and your team, add your location, and if possible, include a Google maps site.

Roofing Blog

One of the most powerful tools for a roofing company website is a blog.

There you can share all of your knowledge, including tips, trends, networking, and more, which will help you to increase your website traffic progressively.

As a result, you will reach out to more potential clients who can later become customers.

Also, it will help you to build loyalty, trust, and engagement with your current customers.

Finally, a blog section will provide your roofing company with long-lasting benefits after being published.

Don’t miss the opportunity to bring the right communication to your target audience!

Contact us and discover the power of having a successful roofing company website.

Social Media Channels for Roofers

Social Media Channels for Roofers

There are many social media channels that roofers can use to increase their online presence.

It does not matter the size of your company; platforms like LinkedIn, Facebook, Twitter, Instagram, and TikTok, are currently some of the most powerful marketing tools for roofing companies.

They are great sites to promote and connect your roofing services with new potential clients.

If you don’t know where to start, you have come to the right place.

Roofers Going Digital has prepared the following article to explain the basics.

Let’s go!

Social Media Channels for Roofers Explained

First, it’s better to choose two or three channels to post high-quality and engaging content consistently, rather than spreading yourself over and posting low-quality content.

Here are the most important social media channels for roofers:

1. LinkedIn

LinkedIn is one of the best platforms that commercial roofing companies should not ignore.

It’s primarily used for recruiting, but it’s also a platform to find the latest roofing industry trends and create relationships with property managers, roofing contractors, commercial real estate agents, and more.

Users can share status updates, photos, videos, trends, polls, and share ideas in the same way you would with Facebook.

Below you will find the reasons why you should use LinkedIn for your roofing company:

  • It’s a great way to connect with commercial building owners
  • You can find out more about a prospect you’re interested in and reach out to them
  • It’s a great place to build industry leadership
  • It offers value through targeted advertising campaigns and a chance to network with LinkedIn groups
  • It will drive links back to your roofing website

LinkedIn Sales Navigator is an excellent tool to start knocking on some digital doors.

2. Facebook

Facebook is the most popular social media network of all.

It currently boasts over 3 billion users, and it’s very likely that most people you know have a Facebook account, including your customers and potential clients.

With that being said, Facebook is ideal for targeting building owners, homeowners, asset managers, and maintenance managers, amongst others.

You can directly deliver your paid advertising through Facebook messenger, which means you can approach them in a more personal way.

In addition, Facebook ads are ideal for delivering your roofing business story and creating brand awareness.

Also, you can create a Facebook business page where you can promote your roofing services and where your customers will have the chance to write you a review.

Lastly, through Facebook advertising, you can promote your ads on Instagram and WhatsApp while adding a tracking pixel to your website to retarget those visitors that have shown previous interest in your Facebook business page.

3. Instagram

Facebook owns it, but the audiences and purposes are different.

It’s the third-largest social media platform based on photos and videos.

The users’ age is around 15 to 30 years old, and they like to follow individuals and brands that produce engaging visuals.

Below are six reasons why you should use Instagram for your roofing company:

  • It has more than 1.5 billion users
  • It is the fastest growing social media platform
  • More and more roofing companies are building an Instagram presence
  • You can share quality photos and videos of your roofing projects
  • 600 million stories are shared every day
  • Over 90% of users claim that they follow at least one brand account

4. Twitter

On Twitter, you can share tweets, which is a post that cannot include more than 280 characters.

Currently, more than 700 million tweets are sent every day, and Twitter has more than 500 million monthly active users.

In tweets, you can include photos, videos, links, audio, and animated gifs of your roofing services.

The main benefits of using Twitter for your roofing company are:

  • It is the best place for you to discover the latest news and roofing industry trends
  • Twitter also includes several forms of advertising
  • It is one of the best places to interact with your target audience in a funny way
  • Twitter is a business-to-business (B2B) platform

5. TikTok

And finally, there’s TikTok.

It was launched in early 2018 and it already has 1 billion users.

It is the newest player on social media channels for roofers and it fills the gap left behind after Twitter purchased Vine and incorporated it into their Periscope service.

TikTok is a fast-growing app. Once you log in, you will see a video at the top of your feed that will be algorithmically curated around the interests you choose.

As you know, people enjoy video content, and more and more roofing contractors are uploading videos of their projects.

You can follow, comment, and like the content directly from the video post. 

“The average user spends 60 minutes per day on TikTok.” – HubSpot

TikTok now offers different advertising strategies for roofing companies. However, you can share interesting content of your projects and still receive organic potential from the platform.

There’s a lot to learn about all of the social media channels for roofers!

Do you need to be in all of them?

Maybe not, but consider that not all of your prospects get their news and information on the same platform.

You might read trending topics on Twitter while others read newspapers on LinkedIn.

Focus on defining the characteristics of your target audience to find the best social media channels that fit your services.

Remember, everyone looks for roofing services differently, and if you want to be found in the online world, you must be at least in one or two social media channels.

Pro tip: start small and don’t be afraid to create profiles and test out different channels.

Social media channels for roofers can often seem more overwhelming than they are, but once you start sharing valuable content, your presence will become greater and greater.

Don’t know where to start?

Call the experts, contact Roofers Going Digital today!

Content Creation for Roofing Companies

Content Creation for Roofing Companies

Content creation for roofing companies is a must if you want to position your brand online.

But, where should you start?

First, you have to define your target audience and how your roofing products and services can help them.

The goal is to show your potential clients that you are an expert whom they can trust.

Your content must have the power to engage readers, generate views, and increase your followers.

In addition, when you post interesting facts and info, you position yourself as an industry expert, which will positively impact brand recognition.

Also, do not forget to include quality photos of your roofing projects; images are processed 60,000 times faster than words.

Finding a good picture that describes your work is crucial.

Keep reading to learn more!

How to Start with Content Creation for Roofing Companies

The basics of content creation for roofing companies start with the following questions:

  • What is the purpose of this content?

Define goals and timelines and decide how you can share valuable content like tips, coupons, free inspections, or even funny memes.

Create a mix between valuable content and sales, and do not forget to have fun.

  • Who am I writing to?

The most important thing is to focus on creating content that’ll make your target audience’s life easier.

Obtain the keywords of your niche and create content regularly. 

Pro tip: always put yourself in your prospect’s place.

  • How do they feel?

You need to evoke emotions in your posts.

Your content should convince building owners and property managers that you are the right person to do the job.

Pro tip: try uploading visuals, photos, and videos of your projects.

  • What do they want to understand?

Keep it simple, use the roofing idioms, and show your prospects you care about them.

  • What kind of tone should I use?

Do not be too formal, but do talk friendly, sort of like if you were explaining your roofing expertise to a kid.

Pro tip: be respectful and do not fall into controversies.

What Content Creation Strategy Should You Adopt?

Content creation plays an essential role in your online lead generation strategy.

“Companies that invest in content creation generate over three times as many leads as outbound marketing and cost 62% less.” – Demand Metric.

With that being said, every roofing business needs to represent itself with authority in the online world.

This is more applicable to the roofing and construction industry because trust plays a significant role here.

However, when it comes to content creation for roofing companies, there is always a dilemma: 

  • What to say? 
  • What not to say? 
  • How to say it?

Some roofing companies make the content so complex that people lose interest.

Try to communicate one-on-one and focus on creating a trustworthy impression.

Share interesting facts, share running projects, and ask for feedback once you have positioned your brand. 

Your followers would love to help.

Share Valuable Content to Powerfully Increase Your Popularity

Contact Roofers Going Digital to start creating valuable content for your roofing company.

We will develop the perfect content creation strategy for you!

Social Media for Roofing Companies

Social Media for Roofing Companies

Social media for roofing companies is one of the best strategies for online lead generation.

However, believe it or not, many roofing contractors are still not using social media correctly.

One common mistake is to start with paid ads right away.

Although paid ads are an essential part of every social media strategy for roofing companies, doing it too early can lead you to spend hundreds or even thousands of dollars without getting any results.

Other aspects such as the brand guidelines, the tone of voice, and the content strategy should be at the top of your priorities.

In this article, Roofers Going Digital has prepared a list of what you can gain when you use social media correctly.

Let’s discover it together!

4 Benefits of Social Media for Roofing Companies

  1. Shows your target audience who you are

Social media content allows your target audience to know everything you want them to know.

For instance, you can upload your business story, core values, expertise, etc.

When managing your social media content, reflect on how you’d like to be known.

  1. Attracts new customers and potential clients

By uploading content consistently, you will positively engage with new potential clients.

  1. Improves the communication strategy

Create a plan including the tone, values, and goals of your company to align communication between your team members. 

  1. Easily track campaign results

Social media has the advantage of being able to measure every single action you do.

Follow the insights and analytics to make decisions based on data so that you can increase website traffic and convert those leads.

How to Conduct a Social Media Audit for Roofing Companies

A social media audit is a process of reviewing your analytics to reach the ROI. 

In other words, it will tell you what you should change to increase the KPIs.

Don’t let the word “audit” freak you out; social media audits aren’t difficult (or at least they don’t have to be).

Follow the steps below to conduct a social media audit for roofing companies:

  • Identify the effectiveness of each post with the analytics and adjust what is not working
  • Align your social media strategy with your business objectives and goals
  • Discover the latest roofing trends of your niche and include them in your social media campaigns
  • Look into your customer’s pain points and show them a solution
  • Train your roofing team to use social media and ask them to join an employee advocacy program

Roofing companies that develop social media audits improve their revenue year-over-year.

Treat Every Connection with Respect!

As you can see, social media for roofing companies has come a long way, and if you want to have positive results, you need to learn the ins and outs of how to create great content.

Focus on treating every person with courtesy, politeness, and kindness.

Always encourage your audience to engage and share their opinions.

Pro tip: Listen first and never lose your temper.

You can trust Roofers Going Digital to develop your social media strategy.

Schedule a consulting call!

Benefits of Facebook for Roofing Companies

Benefits of Facebook for Roofing Companies

The benefits of Facebook for roofing companies are huge.

It’s quite possible that you’ve already heard the saying that if Facebook were a country, it would be the most populated on earth.

That’s because it currently boasts over 3 billion users with more than 2 billion monthly active users.

As a result, most people you know are likely to be on Facebook (including roofing companies).

On the other hand, millions of people use Facebook to look for roofing contractors.

In response, more and more roofing companies are creating content to leverage the power of Facebook.

In the following article, you will discover the most important benefits of Facebook for roofing companies.

Let’s go!

1. Facebook Groups

Currently, there are 500 million people that belong to a Facebook group.

But how important are Facebook groups?

Facebook groups are a must for roofing companies. 

It is a place where you can share common interests of the industry with other roofing professionals, express your opinion, and build relationships.

You can upload photos and videos, discuss issues, and network.

5 Facebook group recommendations for you:

2. Facebook Advertising

Facebook advertising is ideal for targeting your prospects so that you can directly deliver your roofing services.

You can also use Facebook advertising across their other services — Instagram, Facebook Messenger, and WhatsApp.

In addition, you can add a Facebook pixel to your roofing website. This will help you retarget those visitors that have shown an interest in your Facebook business page.

Also, you can publish a variety of content, including text and photos of your roofing services, carousel photo posts, and video posts.

Is social media a must for roofing companies? Click here.

3. Facebook Business Pages

If your roofing company does not have a Facebook business page, you are missing out on many opportunities.

First of all, your profile picture, banners, and post formats should follow your roofing brand guidelines.

Simultaneously, you should fill your “About” section with the basic information of who you are and what roofing services you offer.

Focus on sharing a mix between sales and valuable content, and most importantly, engage with your audience.

Also, you can give your customers the chance to share reviews on your Facebook business page.

4. Facebook Lives

Facebook lives are probably the most underrated benefit of Facebook for roofing companies.

Afterward, Facebook lives are a live video streaming service that will let you broadcast from any device straight to their Facebook news feed.

According to Vimeo:

“Streaming videos of Facebook Lives see 3x the engagement than traditional videos shared on the platform.”

It is a fun and simple way to connect with your customers and prospects while communicating your roofing brand story.

To Sum Up!

Facebook for roofing companies is no longer a choice but a necessity.

It has helped thousands of roofing contractors nationwide.

If you are already using Facebook to promote your roofing services, we hope you learn from these benefits to improve your strategy.

Stop losing roofing leads daily on Facebook without even knowing it. 

Contact Roofers Going Digital today!

How to Manage Google Reviews

How to Manage Google Reviews

How to manage Google reviews is one of the most common questions we have received during 2021.

First of all, you should be aware that your customers are one of your biggest assets.

With that being said, your number one priority has to be to provide the best customer experience you can.

The most important aspect of Google reviews is that your customers will judge your roofing company based on that.

In addition, Google reviews can be the deciding factor for potential clients when they’re looking for roofing services online.

That’s why Roofers Going Digital has prepared the following article on how to manage Google reviews of your roofing company.

Do not stop reading!

How to Manage Positive Google Reviews

Positive Google reviews will show you who the happiest customers are, and you can keep them happy by replying to them.

Many roofing contractors make the common mistake of only replying to the negative ones.

However, if a happy customer took the time to leave you a positive comment, show them some appreciation and spread some love with them.

Pro tip: Avoid responding only to positive reviews that have no text.

  • How to reply to a positive review?

Answering positive reviews shows the customer that their feedback is important to you.

Follow the tips below:

  1. Answer quickly
  2. Keep it short
  3. Thank your customer
  4. Be authentic

How to Manage Negative Google Reviews

As a roofing company brand, showing your customers that you take negative feedback seriously is mandatory.

The essential strategy is to know how to handle them.

For instance, if you receive a negative Google review, you don’t have to feel devastated. 

It will happen at least once, even if it wasn’t deserved.

Pro tip: The important thing is to show your customers that your roofing company cares about them.

  • How to reply to a negative review?

Don’t just stop and answer with an explanation. Give a call to your concerned customer, apologize, and try to establish a bond.

Follow the tips below:

  1. Take a deep breath before responding
  2. Respond to all of them
  3. Approach with confidence
  4. Provide a personal touch

Reply to Every Review!

In short, you will need to get used to both positive and negative reviews when your roofing services operate online.

Therefore, it’s always a good practice to reply to every Google review, whether it’s good or bad.

Encouraging your customers to leave a review for your roofing company is an easy way to expand your brand’s reach.

How do you manage your reviews? Have you dealt with any bad experiences?

Need help? Contact Roofers Going Digital and schedule a consultation call!