Every roofer should have some knowledge of content creation.
However, we have noticed that many roofers still seem to be unfamiliar with this concept.
Or perhaps they have heard about the benefits of content creation for roofing companies, but they are still not sure how to approach this.
That’s why at Roofers Going Digital, we have created this blog post to explain the benefits of content creation for roofers and clear those doubts.
1. Brand Awareness
By uploading content consistently to your website, your potential clients will spend more time reviewing it.
They will get more opportunities to familiarize themselves with your roofing brand, which will help them gain more trust in your business and increase your conversion rate.
If your content is valuable to your prospects and they think it’s helpful and informative, they are more likely to think of your company in case of roofing issues.
In addition, when combined with a social media content strategy, content creation will help your customers perceive your brand as a trustworthy and established leader in the roofing industry.
To discover the digital workflow to build a roofing brand, click here.
2. Increased Website Traffic
Content creation for roofers will help you to index more pages in the Google Search Console, which means you will have more opportunities to rank higher and position more keywords in the search engine results.
In other words, you will have more traffic, which means more leads and, consequently, more final customers.
Content creation should include different types of content, such as blogs, podcasts, videos, and quality pictures of your roofing projects, to attract new visitors, viewers, and listeners.
To discover how to increase website visits, click here.
3. Higher Domain Authority
Google ranks your website page based on three criteria: relevant content, user experience, and page speed, in that order.
So sharing more valuable content will increase your roofing site’s perceived expertise, authority, trust, and relevance.
In the same way, if your roofing content earns more inbound links from external sources like social media posts, email clicks, or even other websites, your domain authority will increase even further.
In addition, user experience strongly correlates with content creation, so the more quality content you share, the more organic traffic you will gain on your website (SEO).
To discover the content creation strategy for roofing companies, click here.
4. Increased Social Media Traffic and Followers
As mentioned before, content creation for roofers should include social media.
Sharing valuable content on social media will help you build more recognition and a better reputation with your audience.
This will lead to an increase in your follower base, interactions, loyalty, and a closer relationship with your potential clients and customers.
In addition, a higher number of social media followers guarantees more traffic to your roofing website.
To discover the social media channels for roofers, click here.
5. Validation of Your Prospects’ Decision to Hire You!
Whenever a potential client sees a new piece of content from you or gets an email about your latest offer or project, it assures them they can hire you for their roofing issues.
You can send newsletters with all the info you want to share with them.
Our content creation for roofers includes weekly newsletters for our customers.
To discover six benefits of email marketing for roofers, click here.
Content Creation for Roofers Is a Must!
Content creation requires researchers, copywriters, editors, and designers.
At Roofers Going Digital, you can trust you will have a complete team working on your content creation strategy.