Roofers Going Digital is a marketing agency specializing in digital strategies to help roofing companies and contractors get more roofing projects.

We are experts in working in the roofing industry. We have over five years of experience helping roofing companies with brand positioning, networking, growing sales, and driving revenue.

Our methodology is based on inbound marketing, a business strategy that focuses on attracting potential clients by sharing valuable experiences tailored to them.

Our managing director, Francisco Serrano, is a passionate roofing professional working with many of the most recognized roofing manufacturing companies.

He has helped many roofing enterprises with sales and marketing through personalized communication campaigns and the implementation of digital marketing.

Our strategies work with both commercial and residential roofing companies. 

Let’s discover the benefits of our inbound marketing methodology together.

Keep reading!

Roofers Going Digital’s Inbound Marketing System

Brand positioning is one of the best methods in the industry to grow your roofing company. 

Roofers Going Digital’s inbound marketing system focuses on the following steps:

  • Awareness

We create valuable content and meaningful relationships to build trust in your roofing niche.

  • Attraction

We attract the audience looking precisely for the roofing services you have to offer.

  • Engagement

We share roofing insights, allowing you to engage with building owners and property managers.

  • Entertainment

We provide help and support to your customers, empowering your roofing brand and customer service.

Position your brand as an industry leader with Roofers Going Digital.

To discover what inbound marketing for roofing companies is, click here.

The Buyer’s Journey Strategy for Roofing Companies

The buyer’s journey strategy is a digital strategy that helps you tailor your content and creativity to align your roofing company’s goals with your prospect’s pain points. 

We will identify their issues and show them which of your roofing services and products can solve them. This will make them want to work with you. 

The buyer’s journey involves three stages:

1. Recognition

We will create content to focus on addressing the problem that your target audience is experiencing.

2. Consideration

The consideration stage explains how your roofing company will solve your target audience’s problem.

3. Decision

Also known as the lead generation stage, it’s the crossroads where your content persuades your target audience to become a customer.

To sum up, the buyer’s journey is the process buyers go through to become aware of, consider, evaluate, and purchase a new product or service.

6 Benefits of Digital Marketing for Roofing Companies

Online strategies to promote roofing businesses have the most innovative performance these days. 

But, what kind of benefits can you expect from an online presence?

Find the most important below:

  • Measurable results
  • Set demographics to reach homeowners & building owners
  • Opportunities to engage and network with potential customers
  • Accessibility for any roofing company size
  • Real-time updates to your messaging and advertising
  • Data results are available immediately

The sooner your roofing company starts working in the digital world, the sooner it will become an industry leader.

Roofers Going Digital Influences the Consumer in Positive Ways

Every interaction your prospects have with your company should be tailored to their roofing needs.

Roofers Going Digital is 100% committed to accelerating your roofing company’s digital transformation.

Contact us today!

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