One of roofing business owners’ most common questions is: “How do I get started with content creation?”
Let’s start by taking a look at what content creation actually is: it is the process of identifying relevant topics within the roofing industry that also relate to your roofing niche and buyer personas.
Once you have those topics identified, you have to define the keywords you want to position in the search engines, choose the type of content you want to share (blogs, videos, podcasts, project photos, social media posts, etc.), and finally, produce it.
This article will explain how to build a customer-centric strategy, an audience, and the essential digital campaigns a roofing company should have.
Do not stop reading!
Start with Content Creation to Build an Audience
As you may know, content creation is one of the roofing companies’ most powerful strategies to build an audience today.
But we know that there are still many roofers out there who don’t know where to start with this!
Here are some tips to get you going:
- Communicate your roofing expertise
- Share your roofing business’ strategy
- Focus on customer service
- Solve your customer’s pain points
- Ask for referrals and Google reviews
At Roofers Going Digital, we will make sure to build you an audience by sharing valuable content on the most important social media platforms, your website, and with an email marketing campaign.
How to Create a Customer-Centric Strategy by Using Content Creation
Roofing business owners’ that put customers at the heart of their content creation are experiencing increased sales revenue.
A customer-centric strategy is a business methodology based on putting your customer first and at the core of your roofing company to provide a positive experience and build long-term relationships.
Here are four of the best content creation practices that will help your roofing company stand out:
- Create content based on your prospects’ interests and customer data.
- Remember that customers are not numbers; they are people and are looking to establish a mutually beneficial relationship.
- Connect your roofing company’s culture and core values to your customers’ desired outcomes.
- Motivate your employees by showing them that their actions impact your content creation process.
Pro tip: using content creation to become a customer-centric roofing company allows you to anticipate your customers’ needs.
6 Content Strategies to Implement for Roofing Companies
Here are some tips for you to follow to maximize your digital marketing efforts:
- Social Media
Make sure you put the right content in front of the right audience and begin developing your network.
- Local SEO
Find the right keywords for the services you offer and create pages with quality written content and media.
- Paid Advertising
Choose a nice-looking headline followed by a call to action and videos or images of your roofing services.
- Landing Page
If you are doing any paid advertising, having a landing page is a must.
- Blog Posts
This is an excellent way to educate your customers, increase trust and become an authority in your roofing niche.
- Customer Relationships Management
Incorporate a CRM to send follow-up emails, texts, and prompt clients to leave you a review.
Content Creation for the Roofing Industry
At Roofers Going Digital, you’ll get a complete marketing team specialized in the roofing industry.
Our extensive content creation strategy includes a project manager, copywriters, designers, community managers, and visual creators, amongst others.
Roofers Going Digital delivers the expertise you need to create engaging and click-worthy content creation experiences for your roofing company.
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