Start a Roofing Newsletter with Us

Start a Roofing Newsletter with Us

A roofing newsletter is a regular publication many roofing companies share with customers and potential clients.

Some send it weekly, others biweekly, and others monthly.

How often you should create one depends on the topics and info you want to develop and share.

The only rule we recommend is sending it to people that subscribe to it.

With the evolution of the internet, the importance of a roofing newsletter has become a top priority for any digital marketing strategy.

Its main purpose is to inform your clients and prospects of any news about your company and the roofing industry in general.

Keep reading to learn more!

Roofing Newsletter: Three Pillars

At Roofers Going Digital, we are experts in the roofing industry.

We have been working with roofing companies for over three years and are familiar with residential and commercial roofing subjects.

However, you know more about your company than us, and that’s why it’s so important we have an onboarding meeting and constant communication between our teams.

Let’s look at the essentials of a roofing newsletter together:

1. Content Calendar

As mentioned above, the goal of a roofing newsletter is to keep your clients and prospects informed.

Therefore, we will develop a content calendar that will include all the roofing topics you want to share with them.

For instance, if you want to share info about a specific roofing material or roofing service, we’ll make sure that’s on your calendar.

We will also include special offers, events, or any updates you want to communicate.

You can trust we will create content using a simple and friendly tone, so even clients and prospects unfamiliar with roofing will be able to understand every topic and be entertained.

By doing this, you will surely pop into their minds the next time they require roofing services.

To discover the Benefits of Content Creation for Roofers, click here.

2. Branding and Layout

Your branding will set your company’s color scheme and remind readers you are a trustworthy roofing professional.

Roofing is a visual service; we won’t miss the opportunity to include vibrant photos and illustrations of your roofing projects.

We will use headers and subheaders to ensure your readers can easily navigate the content.

Your subscribers will feel you are the best option on the market and will hire your services.

7 Benefits of Branding for Roofers, learn more.

3. CRM Automation

A complete roofing newsletter strategy is not finalized without a CRM database.

We will connect an email marketing tool to your website so you can build a newsletter subscription database.

With a CRM, we can ask for more info than just your prospects’ emails, for instance, address, phone, location, and more.

The CRM will also help you build follow-up sequences and long-lasting relationships with your potential clients.

4 Reasons to Hire Roofers Going Digital, learn more.

Start a Roofing Newsletter with Roofers Going Digital!

The content in your roofing newsletter should be highly relevant to your audience and provide immediate value.

With our roofing newsletter strategy, your potential clients and prospects will be up to date with your roofing brand.

Contact us now!

How to Build an Email Marketing Campaign

How to Build an Email Marketing Campaign

How do I build an email marketing campaign? This is a common question we receive every month from roofing business owners.

Over the last 20 years (nearly since the internet started), email has become a daily work tool. 

So much that it has even become a powerful sales and advertising weapon.

Roofing business owners can use emails to create follow-up sequences, introductory texts, newsletters, and more.

An email marketing campaign is one of the biggest channels to promote your roofing products and services and reach out to your current customers and potential clients.

Besides, you will be able to track and measure all of your actions.

That’s why we will show you the steps you should follow to build an email marketing campaign.

Do not stop reading!

Define Your Target Audience

Start by doing market research, design online surveys, and post them on your social media channels to obtain the most information about your buyer personas.

Track your website analytics and look carefully at the demographics, tabs more visited, topics of interest, location, etc.

Run a phone survey with your current customers, and ask them about pricing, customer service, deadlines, craftsmanship, etc.

Identify possible networks like roofing conferences and homeowner conventions to build a subscribers database.

Find your roofing competitors with an email marketing campaign and subscribe to them so you can look at their strategy.

To discover email marketing for roofing companies, click here.

Create Valuable Content

After defining your target audience, you are ready to create the right communication strategy for your future customers.

Every email marketing campaign for roofing business owners should create valuable content to position yourself as a roofing professional.

The goal is to increase the open rate and clicks.

Your content must have the power to engage your readers, being efficient, precise, and unique.

When you share your potential clients’ roofing issues or other exciting topics in your email marketing campaign, your subscribers will open your emails.

Images are processed 60,000 times faster than words, so always sharing quality pictures of your roofing projects is essential.

Focus on the following tips:

  • Use quality messages
  • Write clear sentences
  • Talk straight to the user
  • Include innovative images
  • Include a clear call-to-action
  • Add a link to your calendar

Pro tip: Never send an email without personalizing at least two things.

To discover the benefits of email marketing for roofers, click here.

Choose a Service for Your Email Marketing Campaign

There are many email marketing services you can choose from, such as Mailchimp, HubSpot, Pipedrive, Campaign Monitor, or even Wix, amongst others.

At Roofers Going Digital, we recommend Mailchimp. Why?

  • It’s free if you have fewer than 2,000 subscribers
  • It’s easy to learn and use with pre-made templates
  • It’s excellent for tracking open rates, clicks, and more analytics
  • There are tons of educational videos on the web

Start Your Email Marketing Campaign with Roofers Going Digital

Don’t miss the opportunity to consider and practice these valuable tips to increase your sales and revenue with email marketing.

However, if you’re too busy running your roofing business, you can always call the experts.

Contact us today!

How to Increase Website Visits

How to Increase Website Visits

Are you a roofer looking to increase your website visits?

If so, you’ve come to the right place!

This post will give you some tips on how to achieve that goal. 

It is vital for roofing companies to differentiate from their competition.

The trick is to figure out how to use all the relevant content you already have in a new and exciting way.

The user experience on your website can be a huge differentiator.

Focus on the following tips:

1. Include a Blog Section

Roofing companies with blogs on their websites have an average of 55% more visits than ones that do not.

The way you share your knowledge and roofing experience says a lot about your roofing company’s brand.

Setting up a good blog section will attract more website visits and qualified prospects.

To discover the benefits of a blog content strategy for roofers, click here.

2. Turn Blog Posts into Videos

43% of online users said they want to see more video content when visiting a website.

According to Cisco, “Video traffic will be 82% of all internet traffic by the end of 2022, and that internet video will increase threefold compared to TV.”

Turning blog posts into videos will also help you with your search engine rankings, which will ensure an increase in your website visits.

3. Direct Your Social Media Traffic to Your Website

If you’re looking for immediate results, you can invest in paid advertising.

It is one of the best ways to increase your website visits.

Social media advertising is a cost-effective strategy which also allows you to drive and measure conversions.

Include different post formats and a clear call-to-action using your website links and test the results.

To discover the power of social media for roofing companies, click here.

4. Update Existing Content Including Keywords

Use the right keywords to update your articles, products, and services related to your roofing company.

Updating old content on your website, and following SEO best practices, is a great way to make sure you are up to date with search engine rankings.

You should also consider revising any content related to roofing industry practices that may have been updated.

This will help you build reader loyalty as your content is fresh and relevant.

To discover the benefits of content creation for roofing companies, click here.

The Importance of the Landing Page for Your Website Visits

First impressions matter!

Your landing page gives your website visitors an initial glimpse of your business.

Here are five reasons why the landing page is fundamental for your website visits:

  • Leaves a good impression
  • Generates leads and conversions
  • Promotes your roofing products and services
  • Builds credibility
  • Tracks your business goals

Increase Your Website Visits with Roofers Going Digital!

Optimizing your website for organic search will help you improve your chances of being discovered.

If you want to learn more about digital strategies for roofing companies, do not forget to follow us on any of our social media channels.

Want to increase your website visits?

Contact us and schedule a consulting call today!

Branding Trends for Roofing Companies in 2022

Branding Trends for Roofing Companies

Branding trends for roofing companies are changing every year with digital marketing.

Before the internet, the sales process was very transactional: short sales cycles and one-on-one sales.

Most of the operations were part of a quick and personal experience.

But in the last couple of years (around the time the pandemic started), technology has forced roofing companies to adapt their brand presence.

Nowadays, branding for roofing companies needs to complement the traditional marketing efforts with an online digital campaign.

Do not stop reading to discover the branding trends for roofing companies in 2022!

1. Build Brand Awareness Through Social Media

Roofing companies have at least one social media business page.

However, most of them are not using the right communication strategy.

If you want to connect with your audience truly, you should understand who they are, what they like, how they spend their time, and more.

In other words, you should define your buyer persona.

At Roofers Going Digital, we are experts in communicating your values, knowledge, and expertise based on your buyer’s profile.

To discover the best social media channels for roofers, click here.

2. Increase Customer Acquisition with Digital Strategies

Customer acquisition refers to the process by which you bring new potential clients to your roofing business.

The goal for roofing companies is to build long-lasting relationships while creating brand recognition and a marketing system that allows them to grow exponentially.

With our inbound marketing strategy, you can trust that your roofing brand will have the most robust digital plan available in the roofing industry.

To discover what inbound marketing for a roofing company is, click here.

3. Drive and Measure Conversions

An essential branding trend for roofing companies in 2022 is the Return on Investment (ROI).

In digital marketing, driving and measuring conversions are the ultimate goal to quantify the success of a campaign.

There are different metrics and analytics you can consider to determine it, such as:

  • Website visits
  • Leads from ad campaigns
  • Email subscriptions
  • Closed projects

Make sure to include calls to action, keywords, and valuable content in your posts.

To discover how to get more commercial roofing leads, click here.

4. Improve Customer Experience

Customer experience starts with your prospects and potential clients’ first action in response to your digital campaigns.

Unlike traditional sales behavior, your prospects want to enjoy the buying process from beginning to end, so you should develop the buyer’s journey with a customer-centric focus.

Start with the following questions:

  • Which are the things clients want to know when calling a roofing contractor?
  • What are the most common roofing issues your customers face?
  • Why do they have to trust your roofing services?

Roofers Going Digital Is Up to Date with the Branding Trends for Roofing Companies!

We are a marketing agency that specializes in the roofing industry.

If you want to create a memorable name for your roofing brand, boost customer loyalty, and drive long-term revenue, contact us and schedule a consulting call today!

6 Benefits of Email Marketing for Roofers

6 Benefits of Email Marketing for Roofers

Email marketing for roofers provides plenty of benefits and opportunities to reach out to new customers.

According to Campaign Monitor, “Companies who use segmented campaigns note as much as a 760% increase in revenue.”

Why? It lets your customers and prospects keep up to date on what is happening within your roofing company and the roofing industry.

You can also create follow-up sequences, introductory texts, and even newsletters.

Additionally, email marketing costs are more affordable than many other forms of marketing as there are no printing costs, media space budget, or advertising fees.

Please find some of the benefits of email marketing for roofers below.

1. Flexible Design

You can send motion graphics, animations, attach files, messages of different lengths, or whatever suits your campaign best.

Remember that sticking to your roofing brand guidelines will help you to build brand awareness.

2. Increased Sales and Conversions

By placing a pop-up form on your website or networking on social media, you can increase your prospects database.

Once you share valuable content, your buyer personas can click on your links and follow your call-to-action right away.

Email marketing is perfect for building the buyers’ journey and influencing them into choosing the roofing product or service you want.

3. Permission-based 

One of the main benefits of email marketing for roofers is building your prospects database through users who have given you their permission to receive your roofing company’s newsletter.

They are genuinely interested in receiving your email communications.

They want to know more about your roofing company’s activities, updates, products, and offers, and are more likely to hire your services.

4. Less Intrusive

The difference compared to other marketing strategies is that your subscribers can read your messages when they want to.

Also, they can unsubscribe or update their preferences if they no longer want to receive your messages.

5. Time-saving

Email marketing for roofers allows you to create follow-up sequences to answer your potential clients in real-time.

You can trigger an email marketing software such as Mailchimp or HubSpot to send them a message based on an action they have performed on your website.

Pro tip: include a welcome email for every user that subscribes to your newsletter or blog.

6. Measurable

Like all digital marketing strategies, you can track the analytics of each of your email marketing campaigns.

The use of email software will help you quickly review information on opened emails, click-through rate, bounce rate, and much more.

Afterward, you can optimize your email campaigns based on this data.

3 Tips to Promote Your Roofing Company Using Email Marketing

  • Personalize messages to your customers

Include your prospect’s name and keep your email subject lines under seven words. That’s the maximum length visible on a standard phone, which is where almost half of the prospects open their messages.

  • Share the latest updates in the roofing industry

Do not forget to share knowledge, tips, news, evidence, and testimonials.

Use videos and photos of your roofing jobs to grab your prospect’s attention and stand out from the crowd.

  • Add “Call-to-Action” buttons to lead your customers to your website

Include a reason why you’re reaching out and a clear call to action.

Add a link to your calendar to avoid the annoying back-and-forth of finding a time to meet.

Email Marketing for Roofers Matters!

However, it’s important not to overuse it; too frequent emails can irritate people.

Contact Roofers Going Digital. We can help you build your email marketing campaign!