How to Increase Website Visits

How to Increase Website Visits

Are you a roofer looking to increase your website visits?

If so, you’ve come to the right place!

This post will give you some tips on how to achieve that goal. 

It is vital for roofing companies to differentiate from their competition.

The trick is to figure out how to use all the relevant content you already have in a new and exciting way.

The user experience on your website can be a huge differentiator.

Focus on the following tips:

1. Include a Blog Section

Roofing companies with blogs on their websites have an average of 55% more visits than ones that do not.

The way you share your knowledge and roofing experience says a lot about your roofing company’s brand.

Setting up a good blog section will attract more website visits and qualified prospects.

To discover the benefits of a blog content strategy for roofers, click here.

2. Turn Blog Posts into Videos

43% of online users said they want to see more video content when visiting a website.

According to Cisco, “Video traffic will be 82% of all internet traffic by the end of 2022, and that internet video will increase threefold compared to TV.”

Turning blog posts into videos will also help you with your search engine rankings, which will ensure an increase in your website visits.

3. Direct Your Social Media Traffic to Your Website

If you’re looking for immediate results, you can invest in paid advertising.

It is one of the best ways to increase your website visits.

Social media advertising is a cost-effective strategy which also allows you to drive and measure conversions.

Include different post formats and a clear call-to-action using your website links and test the results.

To discover the power of social media for roofing companies, click here.

4. Update Existing Content Including Keywords

Use the right keywords to update your articles, products, and services related to your roofing company.

Updating old content on your website, and following SEO best practices, is a great way to make sure you are up to date with search engine rankings.

You should also consider revising any content related to roofing industry practices that may have been updated.

This will help you build reader loyalty as your content is fresh and relevant.

To discover the benefits of content creation for roofing companies, click here.

The Importance of the Landing Page for Your Website Visits

First impressions matter!

Your landing page gives your website visitors an initial glimpse of your business.

Here are five reasons why the landing page is fundamental for your website visits:

  • Leaves a good impression
  • Generates leads and conversions
  • Promotes your roofing products and services
  • Builds credibility
  • Tracks your business goals

Increase Your Website Visits with Roofers Going Digital!

Optimizing your website for organic search will help you improve your chances of being discovered.

If you want to learn more about digital strategies for roofing companies, do not forget to follow us on any of our social media channels.

Want to increase your website visits?

Contact us and schedule a consulting call today!

Branding Trends for Roofing Companies in 2022

Branding Trends for Roofing Companies

Branding trends for roofing companies are changing every year with digital marketing.

Before the internet, the sales process was very transactional: short sales cycles and one-on-one sales.

Most of the operations were part of a quick and personal experience.

But in the last couple of years (around the time the pandemic started), technology has forced roofing companies to adapt their brand presence.

Nowadays, branding for roofing companies needs to complement the traditional marketing efforts with an online digital campaign.

Do not stop reading to discover the branding trends for roofing companies in 2022!

1. Build Brand Awareness Through Social Media

Roofing companies have at least one social media business page.

However, most of them are not using the right communication strategy.

If you want to connect with your audience truly, you should understand who they are, what they like, how they spend their time, and more.

In other words, you should define your buyer persona.

At Roofers Going Digital, we are experts in communicating your values, knowledge, and expertise based on your buyer’s profile.

To discover the best social media channels for roofers, click here.

2. Increase Customer Acquisition with Digital Strategies

Customer acquisition refers to the process by which you bring new potential clients to your roofing business.

The goal for roofing companies is to build long-lasting relationships while creating brand recognition and a marketing system that allows them to grow exponentially.

With our inbound marketing strategy, you can trust that your roofing brand will have the most robust digital plan available in the roofing industry.

To discover what inbound marketing for a roofing company is, click here.

3. Drive and Measure Conversions

An essential branding trend for roofing companies in 2022 is the Return on Investment (ROI).

In digital marketing, driving and measuring conversions are the ultimate goal to quantify the success of a campaign.

There are different metrics and analytics you can consider to determine it, such as:

  • Website visits
  • Leads from ad campaigns
  • Email subscriptions
  • Closed projects

Make sure to include calls to action, keywords, and valuable content in your posts.

To discover how to get more commercial roofing leads, click here.

4. Improve Customer Experience

Customer experience starts with your prospects and potential clients’ first action in response to your digital campaigns.

Unlike traditional sales behavior, your prospects want to enjoy the buying process from beginning to end, so you should develop the buyer’s journey with a customer-centric focus.

Start with the following questions:

  • Which are the things clients want to know when calling a roofing contractor?
  • What are the most common roofing issues your customers face?
  • Why do they have to trust your roofing services?

Roofers Going Digital Is Up to Date with the Branding Trends for Roofing Companies!

We are a marketing agency that specializes in the roofing industry.

If you want to create a memorable name for your roofing brand, boost customer loyalty, and drive long-term revenue, contact us and schedule a consulting call today!

6 Benefits of Email Marketing for Roofers

6 Benefits of Email Marketing for Roofers

Email marketing for roofers provides plenty of benefits and opportunities to reach out to new customers.

According to Campaign Monitor, “Companies who use segmented campaigns note as much as a 760% increase in revenue.”

Why? It lets your customers and prospects keep up to date on what is happening within your roofing company and the roofing industry.

You can also create follow-up sequences, introductory texts, and even newsletters.

Additionally, email marketing costs are more affordable than many other forms of marketing as there are no printing costs, media space budget, or advertising fees.

Please find some of the benefits of email marketing for roofers below.

1. Flexible Design

You can send motion graphics, animations, attach files, messages of different lengths, or whatever suits your campaign best.

Remember that sticking to your roofing brand guidelines will help you to build brand awareness.

2. Increased Sales and Conversions

By placing a pop-up form on your website or networking on social media, you can increase your prospects database.

Once you share valuable content, your buyer personas can click on your links and follow your call-to-action right away.

Email marketing is perfect for building the buyers’ journey and influencing them into choosing the roofing product or service you want.

3. Permission-based 

One of the main benefits of email marketing for roofers is building your prospects database through users who have given you their permission to receive your roofing company’s newsletter.

They are genuinely interested in receiving your email communications.

They want to know more about your roofing company’s activities, updates, products, and offers, and are more likely to hire your services.

4. Less Intrusive

The difference compared to other marketing strategies is that your subscribers can read your messages when they want to.

Also, they can unsubscribe or update their preferences if they no longer want to receive your messages.

5. Time-saving

Email marketing for roofers allows you to create follow-up sequences to answer your potential clients in real-time.

You can trigger an email marketing software such as Mailchimp or HubSpot to send them a message based on an action they have performed on your website.

Pro tip: include a welcome email for every user that subscribes to your newsletter or blog.

6. Measurable

Like all digital marketing strategies, you can track the analytics of each of your email marketing campaigns.

The use of email software will help you quickly review information on opened emails, click-through rate, bounce rate, and much more.

Afterward, you can optimize your email campaigns based on this data.

3 Tips to Promote Your Roofing Company Using Email Marketing

  • Personalize messages to your customers

Include your prospect’s name and keep your email subject lines under seven words. That’s the maximum length visible on a standard phone, which is where almost half of the prospects open their messages.

  • Share the latest updates in the roofing industry

Do not forget to share knowledge, tips, news, evidence, and testimonials.

Use videos and photos of your roofing jobs to grab your prospect’s attention and stand out from the crowd.

  • Add “Call-to-Action” buttons to lead your customers to your website

Include a reason why you’re reaching out and a clear call to action.

Add a link to your calendar to avoid the annoying back-and-forth of finding a time to meet.

Email Marketing for Roofers Matters!

However, it’s important not to overuse it; too frequent emails can irritate people.

Contact Roofers Going Digital. We can help you build your email marketing campaign!