A roofing newsletter is a regular publication many roofing companies share with customers and potential clients.
Some send it weekly, others biweekly, and others monthly.
How often you should create one depends on the topics and info you want to develop and share.
The only rule we recommend is sending it to people that subscribe to it.
With the evolution of the internet, the importance of a roofing newsletter has become a top priority for any digital marketing strategy.
Its main purpose is to inform your clients and prospects of any news about your company and the roofing industry in general.
Keep reading to learn more!
Roofing Newsletter: Three Pillars
At Roofers Going Digital, we are experts in the roofing industry.
We have been working with roofing companies for over three years and are familiar with residential and commercial roofing subjects.
However, you know more about your company than us, and that’s why it’s so important we have an onboarding meeting and constant communication between our teams.
Let’s look at the essentials of a roofing newsletter together:
1. Content Calendar
As mentioned above, the goal of a roofing newsletter is to keep your clients and prospects informed.
Therefore, we will develop a content calendar that will include all the roofing topics you want to share with them.
For instance, if you want to share info about a specific roofing material or roofing service, we’ll make sure that’s on your calendar.
We will also include special offers, events, or any updates you want to communicate.
You can trust we will create content using a simple and friendly tone, so even clients and prospects unfamiliar with roofing will be able to understand every topic and be entertained.
By doing this, you will surely pop into their minds the next time they require roofing services.
To discover the Benefits of Content Creation for Roofers, click here.
2. Branding and Layout
Your branding will set your company’s color scheme and remind readers you are a trustworthy roofing professional.
Roofing is a visual service; we won’t miss the opportunity to include vibrant photos and illustrations of your roofing projects.
We will use headers and subheaders to ensure your readers can easily navigate the content.
Your subscribers will feel you are the best option on the market and will hire your services.
7 Benefits of Branding for Roofers, learn more.
3. CRM Automation
A complete roofing newsletter strategy is not finalized without a CRM database.
We will connect an email marketing tool to your website so you can build a newsletter subscription database.
With a CRM, we can ask for more info than just your prospects’ emails, for instance, address, phone, location, and more.
The CRM will also help you build follow-up sequences and long-lasting relationships with your potential clients.
4 Reasons to Hire Roofers Going Digital, learn more.
Start a Roofing Newsletter with Roofers Going Digital!
The content in your roofing newsletter should be highly relevant to your audience and provide immediate value.
With our roofing newsletter strategy, your potential clients and prospects will be up to date with your roofing brand.