Social Media Marketing for Roofers
Roofers Going Digital manages social media platforms, tools and websites promoting your business.
SOCIAL MEDIA STRATEGIES
We understand running a roofing company requires perseverance, many sleepless nights, and a passion for work. Our agency saves you time thanks to our personalized Social Media Marketing.
Roofers Going Digital manages various social media tools and posts across the most important social media channels. In addition, we engage with your customers on your behalf to create a network that converts interested leads into customers.
We aim to strengthen your roofing business strategy by building online relationships, positioning your company as a reliable source in the industry.
We focus on the best and most popular social media platforms in the market.
Organic Content vs. Paid Advertising
There are two unique marketing strategies that a business must integrate to be successful in attracting leads, generating awareness, and educating customers. Organic content and paid advertising have different target audiences, characteristics, benefits, costs, and results.They complement one another, and each has a time & place in your Digital Campaign Strategy.
ORGANIC CONTENT | PAID ADS | |
|---|---|---|
Creates Real Followers | Target Audience | Targets a Specific Audience |
It is Free | Cost | Promoted at a cost |
Builds Brand Loyalty | Business Model | Transactional Operation |
Longer Buyer’s Journey | Buying Cycle | Short Buyer’s Journey |
It helps create your sales funnel for marketing | Optimization | Only while you invest |
The Comparisons
Organic content and paid advertising have different target audiences, characteristics, benefits, costs, and results.
They complement one another, and each have a time & place in your Digital Campaign Strategy.
Phase 1
Organic Content Creation
Our team designs captivating custom content that aligns with your roofing business goals, attracts your target audience, and positions your company as an industry leader.
Our premium content is intended for all digital technologies and can be shared on any platform.
We create a valuable content calendar each month tailored exclusively to the roofing and construction industry.
Organic Content Service
- Social Media Profile Creations & Optimizations
- Content Calendar: 0 – 26 different posts per month on each platform
- Manage & engage with building owners & property managers
- Monthly Reports & Analytics
We base all of our content on educating the audience and providing value to your company.
Importance of Organic Content for your Roofing Business
- Highly cost-effective
- Stay at the top of customer’s minds and strengthen relationships
- Build community with other’s that share your roofing company values
- Support your sales teams
- Presell and educate your target audience
Phase 2
Paid Advertising
Have you ever considered online advertising?
Our team can help transition your organic content to a paid advertising campaign and complement your digital strategy.
Roofers Going Digital team manages all your digital advertising campaigns and will increase traffic to your website.
We will continuously monitor and analyze your ads to ensure top performance and the best Return on Investment (ROI).
Paid Ads Service
- Budget Administration & Optimization
- Keywords Administration Cost-Per-Click (CPC)
- Facebook, Instagram, and LinkedIn Ads Creation & Administration
- Execution of Re-targeting Strategy
- Monthly Reports & Analytics
5 Reasons You Should Invest in Paid Advertising.
- Reach out to prospects and make a great impression
- Choose your targeting parameters, psychographic, and market research
- Retarget building owners who have already visited your website
- Create exposure and awareness for your roofing company brand
- Benefit from the high Return on Investment (ROI) that paid advertising offers
5 Reasons You Should Invest in Paid Advertising.
- Achieve the most significant reach & maximize your impressions
- Choose your targeting parameters, psychographic & market research
- Retarget building owners who have already visited your website
- Create exposure & awareness for your Roofing Company brand
- Paid advertising offers a high Return on Investment (ROI)
