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Inbound Marketing Systems for the Roofing Industry

Roofers Going Digital manages various social media tools across the most important channels to optimize your Digital Campaign Strategy.

SOCIAL MEDIA STRATEGIES

We understand running a roofing company requires perseverance, many sleepless nights, and a passion for work. Our agency saves you time thanks to our personalized Social Media Marketing.

Roofers Going Digital manages various social media tools and posts across the most important social media channels. In addition, we engage with your customers on your behalf to create a network that converts interested leads into customers.

We aim to strengthen your roofing business strategy by building online relationships, positioning your company as a reliable source in the industry.

We focus on the best and most popular Social Media platforms in the Market.

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Organic Content vs. Paid Advertising

These are two unique marketing strategies that a business must integrate to be successful in attracting leads, clients, business partnerships, and more.

The Comparisons

Organic Content & Paid Advertising have different Target Audiences, Characteristics, Benefits, Costs & Results.

ORGANIC CONTENT
PAID ADS
Creates Real Followers
Target Audience
Targets a Specific Audience
It is Free
Cost
Promoted at a cost
Builds Brand Loyalty
Business Model
Transactional Operation
Longer Buyer’s Journey
Buying Cycle
Short Buyer’s Journey
It helps create your sales funnel for marketing
Optimization
Only while you invest

They complement one another, and each have a time & place in your Digital Campaign Strategy.

Phase 1

Organic Content Creation

Our team designs captivating custom content that aligns with your roofing business goals, attracting your target audience, and positioning your company as an industry leader.

Our premium content is intended for all digital technologies and can be shared on any platform.

We create a valuable content calendar each month tailored exclusively to the roofing and construction industry.

Organic Content Service

  • Social Media Profile Creations & Optimizations
  • Content Calendar: 0 – 26 different posts per month on each platform
  • Manage & engage with building owners & property managers
  • Monthly Reports & Analytics

We base all of our content on educating the audience and providing value to your company.

Importance of Organic Content for your Roofing Business.

  1. They are highly cost-effective
  2. Always stay at the top of mind & strengthen relationships
  3. Builds community that share your roofing company values
  4. Supports your sales teams
  5. It helps to presell & educate your target audience

Phase 2

Paid Advertising

Have you ever considered online advertising?

Our team can help transition your organic content to a paid advertising campaign and complement your digital strategy.

Roofers Going Digital team manages all your digital advertising campaigns and will increase traffic to your website.

We will continuously monitor and analyze your ads to ensure top performance and the best Return on Investment (ROI).

Paid Ads Service

  • Budget Administration & Optimization
  • Keywords Administration Cost-Per-Click (CPC)
  • Facebook, Instagram, and LinkedIn Ads Creation & Administration
  • Execution of Re-targeting Strategy
  • Monthly Reports & Analytics

5 Reasons You Should Invest in Paid Advertising.

  1. Achieve the most significant reach and maximize your impressions
  2. Choose your targeting parameters, psychographic, and market research
  3. Retarget building owners who have already visited your website
  4. Create exposure and awareness for your Roofing Company brand
  5. Paid advertising offers a high Return on Investment (ROI)

5 Reasons You Should Invest in Paid Advertising.

  1. Achieve the most significant reach & maximize your impressions
  2. Choose your targeting parameters, psychographic & market research
  3. Retarget building owners who have already visited your website
  4. Create exposure & awareness for your Roofing Company brand
  5. Paid advertising offers a high Return on Investment (ROI)

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