Branding trends for roofing companies are changing every year with digital marketing.
Before the internet, the sales process was very transactional: short sales cycles and one-on-one sales.
Most of the operations were part of a quick and personal experience.
But in the last couple of years (around the time the pandemic started), technology has forced roofing companies to adapt their brand presence.
Nowadays, branding for roofing companies needs to complement the traditional marketing efforts with an online digital campaign.
Do not stop reading to discover the branding trends for roofing companies in 2022!
1. Build Brand Awareness Through Social Media
Roofing companies have at least one social media business page.
However, most of them are not using the right communication strategy.
If you want to connect with your audience truly, you should understand who they are, what they like, how they spend their time, and more.
In other words, you should define your buyer persona.
At Roofers Going Digital, we are experts in communicating your values, knowledge, and expertise based on your buyer’s profile.
To discover the best social media channels for roofers, click here.
2. Increase Customer Acquisition with Digital Strategies
Customer acquisition refers to the process by which you bring new potential clients to your roofing business.
The goal for roofing companies is to build long-lasting relationships while creating brand recognition and a marketing system that allows them to grow exponentially.
With our inbound marketing strategy, you can trust that your roofing brand will have the most robust digital plan available in the roofing industry.
To discover what inbound marketing for a roofing company is, click here.
3. Drive and Measure Conversions
An essential branding trend for roofing companies in 2022 is the Return on Investment (ROI).
In digital marketing, driving and measuring conversions are the ultimate goal to quantify the success of a campaign.
There are different metrics and analytics you can consider to determine it, such as:
- Website visits
- Leads from ad campaigns
- Email subscriptions
- Closed projects
Make sure to include calls to action, keywords, and valuable content in your posts.
To discover how to get more commercial roofing leads, click here.
4. Improve Customer Experience
Customer experience starts with your prospects and potential clients’ first action in response to your digital campaigns.
Unlike traditional sales behavior, your prospects want to enjoy the buying process from beginning to end, so you should develop the buyer’s journey with a customer-centric focus.
Start with the following questions:
- Which are the things clients want to know when calling a roofing contractor?
- What are the most common roofing issues your customers face?
- Why do they have to trust your roofing services?
Roofers Going Digital Is Up to Date with the Branding Trends for Roofing Companies!
We are a marketing agency that specializes in the roofing industry.