Social media for roofing companies is one of the best strategies for online lead generation.
However, believe it or not, many roofing contractors are still not using social media correctly.
One common mistake is to start with paid ads right away.
Although paid ads are an essential part of every social media strategy for roofing companies, doing it too early can lead you to spend hundreds or even thousands of dollars without getting any results.
Other aspects such as the brand guidelines, the tone of voice, and the content strategy should be at the top of your priorities.
In this article, Roofers Going Digital has prepared a list of what you can gain when you use social media correctly.
Let’s discover it together!
4 Benefits of Social Media for Roofing Companies
- Shows your target audience who you are
Social media content allows your target audience to know everything you want them to know.
For instance, you can upload your business story, core values, expertise, etc.
When managing your social media content, reflect on how you’d like to be known.
- Attracts new customers and potential clients
By uploading content consistently, you will positively engage with new potential clients.
- Improves the communication strategy
Create a plan including the tone, values, and goals of your company to align communication between your team members.
- Easily track campaign results
Social media has the advantage of being able to measure every single action you do.
Follow the insights and analytics to make decisions based on data so that you can increase website traffic and convert those leads.
How to Conduct a Social Media Audit for Roofing Companies
A social media audit is a process of reviewing your analytics to reach the ROI.
In other words, it will tell you what you should change to increase the KPIs.
Don’t let the word “audit” freak you out; social media audits aren’t difficult (or at least they don’t have to be).
Follow the steps below to conduct a social media audit for roofing companies:
- Identify the effectiveness of each post with the analytics and adjust what is not working
- Align your social media strategy with your business objectives and goals
- Discover the latest roofing trends of your niche and include them in your social media campaigns
- Look into your customer’s pain points and show them a solution
- Train your roofing team to use social media and ask them to join an employee advocacy program
Roofing companies that develop social media audits improve their revenue year-over-year.
Treat Every Connection with Respect!
As you can see, social media for roofing companies has come a long way, and if you want to have positive results, you need to learn the ins and outs of how to create great content.
Focus on treating every person with courtesy, politeness, and kindness.
Always encourage your audience to engage and share their opinions.
Pro tip: Listen first and never lose your temper.
You can trust Roofers Going Digital to develop your social media strategy.