Email marketing for roofers provides plenty of benefits and opportunities to reach out to new customers.
According to Campaign Monitor, “Companies who use segmented campaigns note as much as a 760% increase in revenue.”
Why? It lets your customers and prospects keep up to date on what is happening within your roofing company and the roofing industry.
You can also create follow-up sequences, introductory texts, and even newsletters.
Additionally, email marketing costs are more affordable than many other forms of marketing as there are no printing costs, media space budget, or advertising fees.
Please find some of the benefits of email marketing for roofers below.
1. Flexible Design
You can send motion graphics, animations, attach files, messages of different lengths, or whatever suits your campaign best.
Remember that sticking to your roofing brand guidelines will help you to build brand awareness.
2. Increased Sales and Conversions
By placing a pop-up form on your website or networking on social media, you can increase your prospects database.
Once you share valuable content, your buyer personas can click on your links and follow your call-to-action right away.
Email marketing is perfect for building the buyers’ journey and influencing them into choosing the roofing product or service you want.
3. Permission-based
One of the main benefits of email marketing for roofers is building your prospects database through users who have given you their permission to receive your roofing company’s newsletter.
They are genuinely interested in receiving your email communications.
They want to know more about your roofing company’s activities, updates, products, and offers, and are more likely to hire your services.
4. Less Intrusive
The difference compared to other marketing strategies is that your subscribers can read your messages when they want to.
Also, they can unsubscribe or update their preferences if they no longer want to receive your messages.
5. Time-saving
Email marketing for roofers allows you to create follow-up sequences to answer your potential clients in real-time.
You can trigger an email marketing software such as Mailchimp or HubSpot to send them a message based on an action they have performed on your website.
Pro tip: include a welcome email for every user that subscribes to your newsletter or blog.
6. Measurable
Like all digital marketing strategies, you can track the analytics of each of your email marketing campaigns.
The use of email software will help you quickly review information on opened emails, click-through rate, bounce rate, and much more.
Afterward, you can optimize your email campaigns based on this data.
3 Tips to Promote Your Roofing Company Using Email Marketing
- Personalize messages to your customers
Include your prospect’s name and keep your email subject lines under seven words. That’s the maximum length visible on a standard phone, which is where almost half of the prospects open their messages.
- Share the latest updates in the roofing industry
Do not forget to share knowledge, tips, news, evidence, and testimonials.
Use videos and photos of your roofing jobs to grab your prospect’s attention and stand out from the crowd.
- Add “Call-to-Action” buttons to lead your customers to your website
Include a reason why you’re reaching out and a clear call to action.
Add a link to your calendar to avoid the annoying back-and-forth of finding a time to meet.
Email Marketing for Roofers Matters!
However, it’s important not to overuse it; too frequent emails can irritate people.
Contact Roofers Going Digital. We can help you build your email marketing campaign!