How to get more commercial roofing leads is one of the questions all commercial roofing contractors ask themselves every once in a while.
Regardless of the size of your company, commercial lead generation has to be one of the top priorities of your business strategy.
Why? Commercial roofing jobs can bring you thousands of dollars in revenue.
With that being said, you have to see lead generation strategies as an investment.
But, where should you start?
In this article, Roofers Going Digital has outlined the most important strategies to get more commercial roofing leads.
Do not stop reading!
How to Get More Commercial Roofing Leads: Outbound Strategies
- Door Knocking
Probably the most common lead generation strategy of all.
There are still plenty of opportunities of having conversations with property managers or building owners face to face.
Start a referral program for your current customers, and do not forget to include your employees.
Word of mouth is the best advertising strategy ever.
- Roofing Conferences
Trade shows and roofing events are excellent places to meet prospects and potential clients.
Make sure to network with them and get their contact information.
- Cold Calling
Start by making a list of all the property management companies, industrial facilities, and commercial property managers that you can find within your area.
Get their contact info from the internet and start calling them to set up an appointment.
Pro tip: build a sales pitch and do extensive research about them before calling.
- Traditional Advertising
Traditional marketing efforts such as magazines, billboards, newspapers, radio, and tv are still common lead generation strategies amongst roofing contractors.
However, some of them are often very expensive.
- Digital Marketplaces
They aim to connect building owners, homeowners, and property managers with local service professionals to conduct maintenance, restoration, and construction projects.
- Hire a Call Center
Also known as telemarketing, you can hire a call center to help you get weekly appointments.
However, people’s mindsets have changed, and many people and businesses are tired of receiving calls from telemarketers.
How to Get More Commercial Roofing Leads: Inbound Strategies
- Website SEO
Stand out from your competition with a search engine optimization (SEO) strategy.
SEO is related to how well your website is optimized to be on the 1st page of Google search results.
- Social Media
Social media marketing is excellent for building authority and brand awareness within your roofing niche.
In addition, it’s a great place to showcase all of your roofing photos and videos of your projects.
To discover the most important social media channels for roofers, click here.
- Digital Advertising
Whether it is pay-per-click from Google or Facebook ads, digital advertising is one of the quickest ways to target facility managers and property owners.
To discover the benefits of Facebook for roofing companies, click here.
- Email Marketing
Always put yourself in your customer’s shoes.
Share interesting facts, tips, funny stories, industry trends, or anything that makes them want to contact you.
To discover more about email marketing for roofing companies, click here.
- Networking Groups
Facebook and LinkedIn have many groups to help you start networking.
Find the most popular groups within your niche and spend at least 1 hour a day building relationships.
Think about all the people that are searching for commercial roofing services online.
Many of them will reach out to you just by seeing a roofing blog on your website.
Build a Win-Win Network for Your Roofing Company
Contact Roofers Going Digital and start with your commercial lead generation strategy today!