Are you a roofer looking to increase your website visits?
If so, you’ve come to the right place!
This post will give you some tips on how to achieve that goal.
It is vital for roofing companies to differentiate from their competition.
The trick is to figure out how to use all the relevant content you already have in a new and exciting way.
The user experience on your website can be a huge differentiator.
Focus on the following tips:
1. Include a Blog Section
Roofing companies with blogs on their websites have an average of 55% more visits than ones that do not.
The way you share your knowledge and roofing experience says a lot about your roofing company’s brand.
Setting up a good blog section will attract more website visits and qualified prospects.
To discover the benefits of a blog content strategy for roofers, click here.
2. Turn Blog Posts into Videos
43% of online users said they want to see more video content when visiting a website.
According to Cisco, “Video traffic will be 82% of all internet traffic by the end of 2022, and that internet video will increase threefold compared to TV.”
Turning blog posts into videos will also help you with your search engine rankings, which will ensure an increase in your website visits.
3. Direct Your Social Media Traffic to Your Website
If you’re looking for immediate results, you can invest in paid advertising.
It is one of the best ways to increase your website visits.
Social media advertising is a cost-effective strategy which also allows you to drive and measure conversions.
Include different post formats and a clear call-to-action using your website links and test the results.
To discover the power of social media for roofing companies, click here.
4. Update Existing Content Including Keywords
Use the right keywords to update your articles, products, and services related to your roofing company.
Updating old content on your website, and following SEO best practices, is a great way to make sure you are up to date with search engine rankings.
You should also consider revising any content related to roofing industry practices that may have been updated.
This will help you build reader loyalty as your content is fresh and relevant.
To discover the benefits of content creation for roofing companies, click here.
The Importance of the Landing Page for Your Website Visits
First impressions matter!
Your landing page gives your website visitors an initial glimpse of your business.
Here are five reasons why the landing page is fundamental for your website visits:
- Leaves a good impression
- Generates leads and conversions
- Promotes your roofing products and services
- Builds credibility
- Tracks your business goals
Increase Your Website Visits with Roofers Going Digital!
Optimizing your website for organic search will help you improve your chances of being discovered.
If you want to learn more about digital strategies for roofing companies, do not forget to follow us on any of our social media channels.
Want to increase your website visits?