Tag: Marketing for Roofers

The Automation Strategy for Roofers

The automation strategy for roofers is the system Roofers Going Digital has developed based on the inbound marketing methodology.

Our goal is to help roofing contractors get a consistent amount of qualified roofing leads.

The roofing industry is one of the fastest-growing among all other construction industries.

So why do so many roofing companies still struggle to get new projects?

This article will explain all the steps we will follow to build an automation strategy for your roofing company.

Keep reading!

Building a Memorable Brand

On top of having a logo, you should also have a brand manual, but what exactly does that mean?

A brand manual is a handbook that will define all of your colors, typography, logo sizes, and correct uses of your brand.

Believe it or not, many roofing contractors do not follow the same guidelines across their social media networks and website.

With the creation of the brand manual, we will help you maintain a consistent image of your roofing company in your customer’s minds.

To discover the benefits of branding for roofers, click here.

Website & Search Engine Optimization

First, we will create your target audience profile, and then we will update all of your communication.

Our team of experts will make sure to include the right keywords, define a tone of voice, and review all of your website content.

You can trust that we will keep sharing all of your expertise and valuable content you already have.

Your new website will maintain the best aesthetics and user experience possible to improve customer service by following your brand guidelines.

These optimizations will help position your roofing website on the first page of Google results organically over time (Search Engine Optimization).

Check out Ramon Roofing’s website (one of our clients).

Social Media

We have years of experience working with roofing companies.

Our automation strategy for roofers includes valuable and shareable content for social media, nurturing your future customer relationships.

We understand the context of each platform and will create different types of post formats to match their uses.

With our social media strategy, you will enjoy the following benefits:

Strong relationships with your potential clients
A loyal follower base
Shared articles with links directing customers to your roofing website
Quality call-to-actions with short and clear sentences
Innovative images and videos
Engagement and feedback from your audience

The key is to generate unique content that can inform and entertain simultaneously.

Email Marketing

Nowadays, having a digital presence is vital for any roofing company.

The majority of your potential clients will check their emails regularly, as they’re able to do so directly from their smartphones.

Whether at work or home, they generally interact with brands through emails.

A great advantage of an email marketing campaign is that you can answer questions and promote your roofing services and products.

We will add pop-up forms on your website and share educational content to build an email database for your business.

To discover the benefits of email marketing for roofers, click here.

Paid Advertising

An automation strategy for roofers cannot be complete without paid advertising.

We will choose catchy headlines and test different advertising formats across the most important online channels like Google, Facebook, Instagram, and LinkedIn.

All videos and images of your roofing services used in our paid ads strategy will include call-to-actions.

We will put the right content in front of your target audience and begin developing qualified roofing leads.

Live Chat & Customer Relationships Management

The live chat and customer relationships management will be the last step of the automation strategy for roofers.

Once you start being recognized in your roofing niche, more and more potential clients will be visiting your website, which means you will need a tool to communicate with them immediately.

The live chat will allow you to answer all your prospect’s inquiries 24/7.

In addition, we will use a CRM to upload and manage all of your follow-ups to convert all of these prospects into actual customers.

We Are Here to Help You!

With our automation strategy for roofers, your online marketing will have the power to connect with your readers, whilst being efficient, precise, and unique.

Roofers Going Digital can help you create a remarkable digital presence for your roofing business.

Blog Content Strategy for Roofers

A blog content strategy for roofers will help you nurture your customers and future business relationships.

Consistent blogging is also useful to optimize your roofing website for future search engine results.

Every time you upload a new roofing blog to your website, you can position a new set of keywords.

Your prospects and potential clients are searching for all kinds of topics related to roofing issues and services in your area.

A good digital strategy will separate you from your competitors.

When it comes to roofing marketing ideas, you need to make sure to include a roofing blog on your website.

Keep reading!

5 Steps to Create a Blog Content Strategy for Roofers

Your roofing website blog aims to increase your visitors and generate leads.

The following steps will help you to create valuable content for your roofing blog:

1. Share your roofing company’s core values and goals

2. Define your target audience and solve their problems

3. Include roofing industry keywords

4. Create a blog content calendar

5. Cover interesting roofing topics

Pro tip: Share all the valuable content you already have; use your brochures, postcards, or other pieces of info to develop blog topics.

4 Benefits of Having a Blog Section on Your Roofing Website

A blog will provide your roofing company with long-lasting benefits after publishing.

Its main benefits are:

It grows your website traffic progressively (SEO)
It attracts leads that can later become customers
It builds loyalty and engagement with your current customers
It differentiates you from other roofing companies

Having a blog content strategy for roofers proves that you are an expert in the roofing industry.

The Importance of Using Quality Photos for Your Roofing Blog

Everyone knows that images make an article easier to read; visitors like to see something visual over a lengthy block of text.

Pictures will also help the user remember the content, as they can match the image to what they’re reading.

In general, visual elements can:

Fit into modern web designs
Boost the promotion of your brand
Showcase the consistency in your roofing jobs

Using high-quality images will help your clients earn trust in your roofing company, allowing you to achieve your goal of converting a lead into a paying customer.

15 Roofing Blog Topic Ideas for Roofing Contractors

Roof Restoration Vs. Roof Replacement
How to Choose a Roofing Contractor
Why Is Roofing Important?
Can Roofing Be Done In Cold Weather?
How Long Does a Roof Replacement Take?
Types of Commercial Roofing Systems
Why Are Roofing Warranties Important?
New Roof FAQs
Eco-Friendly Roofing Options
Roofing Material Comparisons
Benefits of Having a Professional Roofing Inspection
When Is the Best Time of the Year to Replace Your Roof?
What Is a Living Roof?
The Roof Restoration Guide for Property Managers
Benefits of Commercial Roof Maintenance

Discover the Power of a Blog Content Strategy for Roofers

Schedule a consulting call today!

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6 Benefits of Email Marketing for Roofers

Email marketing for roofers provides plenty of benefits and opportunities to reach out to new customers.

According to Campaign Monitor, “Companies who use segmented campaigns note as much as a 760% increase in revenue.”

Why? It lets your customers and prospects keep up to date on what is happening within your roofing company and the roofing industry.

You can also create follow-up sequences, introductory texts, and even newsletters.

Additionally, email marketing costs are more affordable than many other forms of marketing as there are no printing costs, media space budget, or advertising fees.

Please find some of the benefits of email marketing for roofers below.

1. Flexible Design

You can send motion graphics, animations, attach files, messages of different lengths, or whatever suits your campaign best.

Remember that sticking to your roofing brand guidelines will help you to build brand awareness.

2. Increased Sales and Conversions

By placing a pop-up form on your website or networking on social media, you can increase your prospects database.

Once you share valuable content, your buyer personas can click on your links and follow your call-to-action right away.

Email marketing is perfect for building the buyers’ journey and influencing them into choosing the roofing product or service you want.

3. Permission-based

One of the main benefits of email marketing for roofers is building your prospects database through users who have given you their permission to receive your roofing company’s newsletter.

They are genuinely interested in receiving your email communications.

They want to know more about your roofing company’s activities, updates, products, and offers, and are more likely to hire your services.

4. Less Intrusive

The difference compared to other marketing strategies is that your subscribers can read your messages when they want to.

Also, they can unsubscribe or update their preferences if they no longer want to receive your messages.

5. Time-saving

Email marketing for roofers allows you to create follow-up sequences to answer your potential clients in real-time.

You can trigger an email marketing software such as Mailchimp or HubSpot to send them a message based on an action they have performed on your website.

Pro tip: include a welcome email for every user that subscribes to your newsletter or blog.

6. Measurable

Like all digital marketing strategies, you can track the analytics of each of your email marketing campaigns.

The use of email software will help you quickly review information on opened emails, click-through rate, bounce rate, and much more.

Afterward, you can optimize your email campaigns based on this data.

3 Tips to Promote Your Roofing Company Using Email Marketing

Personalize messages to your customers

Include your prospect’s name and keep your email subject lines under seven words. That’s the maximum length visible on a standard phone, which is where almost half of the prospects open their messages.

Share the latest updates in the roofing industry

Do not forget to share knowledge, tips, news, evidence, and testimonials.

Use videos and photos of your roofing jobs to grab your prospect’s attention and stand out from the crowd.

Add “Call-to-Action” buttons to lead your customers to your website

Include a reason why you’re reaching out and a clear call to action.

Add a link to your calendar to avoid the annoying back-and-forth of finding a time to meet.

Email Marketing for Roofers Matters!

However, it’s important not to overuse it; too frequent emails can irritate people.

Contact Roofers Going Digital. We can help you build your email marketing campaign!

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Online Lead Generation for Roofers

Online lead generation for roofers is one of the most common services offered by marketing specialists in the roofing industry.

However, many contractors are not familiar with the subject, and could easily become victims of a scam.

So, what is online lead generation for roofers?

It is the process of using digital strategies to attract all of your potential clients to show an interest in your roofing company’s products or services and convert them into final customers.

In other words, property managers, facility managers, homeowners, business owners, and commercial real estate agents will feel attracted to your roofing company’s brand, and they will want to do business with you.

In the next article, Roofers Going Digital will explain the basics of online lead generation for roofers.

Why Do You Need an Online Lead Generation Strategy?

The roofing industry is rapidly evolving, and most of your potential clients are spending lots of time online.

That’s why implementing an online lead generation for your roofing company should be mandatory.

Digital strategies will help you make all of your traditional marketing efforts even better.

For instance, think about all the people seeing your truck around the city or their neighborhood. If they have seen you online, they will immediately know who you are.

The same will happen with your door-to-door efforts, your billboards, yard signs, etc.

Generating online leads is a perfect way to start positioning your roofing brand.

Your roofing company needs to be easily seen by your target audience so you can be on their minds, and they can eventually think of you when needing any roofing services.

Likewise, by organically sharing valuable content, you will start building solid relationships instead of trying to force a sale.

To discover the benefits of content creation for roofing companies, click here.

Pro tip: your prospects no longer want to be sold to. You need to earn their business.

4 Key Components of Online Lead Generation for Roofers

A lead is generated through information collection and trust.

The collected information comes as a result of your online marketing campaigns.

Some examples of online lead generators are newsletter subscriptions, customer service via social media, signing up for a webinar, or a prospect filling out a form to download educational content.

Some key components of online lead generation for roofers are:

Call-To-Actions
Landing Pages
Forms
Attractive Offers

Once you put all these elements together, you can create various promotional channels to link and drive traffic to your website.

In that way, you can start generating leads for your roofing company to complement your traditional marketing efforts.

Why Should You Choose Roofers Going Digital?

We create unique methods to attract all of your potential clients and prospects to your roofing services.

We will make sure your content targets their needs and pain points naturally through innovative techniques.

Start building your online lead generation strategy with us.

Schedule a consulting call today!

Marketing for Roofers Online Lead Generation Roofers Going Digital