The Mechanics of Roofing Lead Generation

Roofing Lead Generation

Roofing lead generation is an online prospecting strategy that aims to get the contact info of roofing companies’ potential clients.

The digital revolution has forced roofing companies to include roofing lead generation in their marketing strategy.

Nowadays, roofing companies have become more competitive thanks to improved overall marketing tactics.

That’s why your marketing efforts should focus on both inbound and outbound strategies.

In general, roofing lead generation overtakes all other advertising channels when it comes to reach and ROI.

Why? Because everything is measurable, and as most people are connected to their phones for at least 2 or 3 hours daily, they are easy to reach.

Continue reading to discover the mechanics of roofing lead generation!

The Inbound Marketing Methodology

Inbound marketing is a business methodology that aims to attract customers through relevant and helpful content.

The complete methodology includes the following steps:

  • Attract
  • Connect
  • Close
  • Entertain

The goal is to provide value at every stage of your buyer’s journey.

With Roofers Going Digital’s inbound marketing strategy, your prospects and potential clients will find you through communication channels like social media, search engines, emails, and blogs.

The main difference with outbound strategies is that you won’t need to fight for your prospects’ attention.

Instead, you will ensure they contact you first.

For a more in-depth explanation of inbound marketing for roofing companies, click here.

Roofing Lead Qualification

A qualified roofing lead is someone who has indicated an interest in your roofing company’s product or service and is open to sharing their information with you.

Now let’s assess each scenario:

  • Social Media Direct Messages 

When a potential client reaches out to you via direct message on social media and asks about a specific roofing product or service, you have to ask immediately for their information.

When it comes to roofing lead generation, your followers see your content daily, which means they know exactly who you are and what you do. 

  • Landing Page

When a visitor discovers your roofing business through social media, you need to use a call-to-action to promote your website.

This action will allow them to visit your landing page.

A landing page is a web page your potential clients are directed to, to learn more about you.

The goal is to capture their contact info through a form and get in touch with them later.

Your landing page should explain why they should trust your roofing services.

  • Live Chatbox

With a CRM, you can connect a conversational box that will be working 24/7 on your website.

As you know, roofing can become an emergency, and there will be people that will try to contact you immediately.

You can connect the live chatbox to your cell phone and receive the messages in real-time; make sure to ask them their name, phone, location, and roofing issue they have.

Depending on what type of information you receive, you can know if it is a qualified roofing lead or not.

  • Email Response

When you share a valuable piece of content through your email marketing campaign, you are telling your subscribers you are experienced enough to take care of their roof.

People who have been receiving your emails for a while will be confident to reach out to you via email to ask for your roofing services.

To discover how to build an email marketing campaign, click here.

Start a Roofing Lead Generation Campaign with Us!

By aligning Roofers Going Digital’s inbound marketing methodology, you will create valuable content that your prospects will love.

Give us a call today!

Start a Roofing Newsletter with Us

Start a Roofing Newsletter with Us

A roofing newsletter is a regular publication many roofing companies share with customers and potential clients.

Some send it weekly, others biweekly, and others monthly.

How often you should create one depends on the topics and info you want to develop and share.

The only rule we recommend is sending it to people that subscribe to it.

With the evolution of the internet, the importance of a roofing newsletter has become a top priority for any digital marketing strategy.

Its main purpose is to inform your clients and prospects of any news about your company and the roofing industry in general.

Keep reading to learn more!

Roofing Newsletter: Three Pillars

At Roofers Going Digital, we are experts in the roofing industry.

We have been working with roofing companies for over three years and are familiar with residential and commercial roofing subjects.

However, you know more about your company than us, and that’s why it’s so important we have an onboarding meeting and constant communication between our teams.

Let’s look at the essentials of a roofing newsletter together:

1. Content Calendar

As mentioned above, the goal of a roofing newsletter is to keep your clients and prospects informed.

Therefore, we will develop a content calendar that will include all the roofing topics you want to share with them.

For instance, if you want to share info about a specific roofing material or roofing service, we’ll make sure that’s on your calendar.

We will also include special offers, events, or any updates you want to communicate.

You can trust we will create content using a simple and friendly tone, so even clients and prospects unfamiliar with roofing will be able to understand every topic and be entertained.

By doing this, you will surely pop into their minds the next time they require roofing services.

To discover the Benefits of Content Creation for Roofers, click here.

2. Branding and Layout

Your branding will set your company’s color scheme and remind readers you are a trustworthy roofing professional.

Roofing is a visual service; we won’t miss the opportunity to include vibrant photos and illustrations of your roofing projects.

We will use headers and subheaders to ensure your readers can easily navigate the content.

Your subscribers will feel you are the best option on the market and will hire your services.

7 Benefits of Branding for Roofers, learn more.

3. CRM Automation

A complete roofing newsletter strategy is not finalized without a CRM database.

We will connect an email marketing tool to your website so you can build a newsletter subscription database.

With a CRM, we can ask for more info than just your prospects’ emails, for instance, address, phone, location, and more.

The CRM will also help you build follow-up sequences and long-lasting relationships with your potential clients.

4 Reasons to Hire Roofers Going Digital, learn more.

Start a Roofing Newsletter with Roofers Going Digital!

The content in your roofing newsletter should be highly relevant to your audience and provide immediate value.

With our roofing newsletter strategy, your potential clients and prospects will be up to date with your roofing brand.

Contact us now!

How to Start with Content Creation

How to Start with Content Creation

One of roofing business owners’ most common questions is: “How do I get started with content creation?”

Let’s start by taking a look at what content creation actually is: it is the process of identifying relevant topics within the roofing industry that also relate to your roofing niche and buyer personas.

Once you have those topics identified, you have to define the keywords you want to position in the search engines, choose the type of content you want to share (blogs, videos, podcasts, project photos, social media posts, etc.), and finally, produce it.

This article will explain how to build a customer-centric strategy, an audience, and the essential digital campaigns a roofing company should have.

Do not stop reading!

Start with Content Creation to Build an Audience

As you may know, content creation is one of the roofing companies’ most powerful strategies to build an audience today.

But we know that there are still many roofers out there who don’t know where to start with this!

Here are some tips to get you going:

  • Communicate your roofing expertise
  • Share your roofing business’ strategy
  • Focus on customer service
  • Solve your customer’s pain points
  • Ask for referrals and Google reviews

At Roofers Going Digital, we will make sure to build you an audience by sharing valuable content on the most important social media platforms, your website, and with an email marketing campaign.

How to Create a Customer-Centric Strategy by Using Content Creation

Roofing business owners’ that put customers at the heart of their content creation are experiencing increased sales revenue.

A customer-centric strategy is a business methodology based on putting your customer first and at the core of your roofing company to provide a positive experience and build long-term relationships.

Here are four of the best content creation practices that will help your roofing company stand out:

  1. Create content based on your prospects’ interests and customer data.
  2. Remember that customers are not numbers; they are people and are looking to establish a mutually beneficial relationship.
  3. Connect your roofing company’s culture and core values to your customers’ desired outcomes.
  4. Motivate your employees by showing them that their actions impact your content creation process.

Pro tip: using content creation to become a customer-centric roofing company allows you to anticipate your customers’ needs.

6 Content Strategies to Implement for Roofing Companies

Here are some tips for you to follow to maximize your digital marketing efforts:

  • Social Media

Make sure you put the right content in front of the right audience and begin developing your network.

  • Local SEO

Find the right keywords for the services you offer and create pages with quality written content and media.

  • Paid Advertising

Choose a nice-looking headline followed by a call to action and videos or images of your roofing services.

  • Landing Page

If you are doing any paid advertising, having a landing page is a must.

  • Blog Posts

This is an excellent way to educate your customers, increase trust and become an authority in your roofing niche.

  • Customer Relationships Management

Incorporate a CRM to send follow-up emails, texts, and prompt clients to leave you a review.

Content Creation for the Roofing Industry

At Roofers Going Digital, you’ll get a complete marketing team specialized in the roofing industry. 

Our extensive content creation strategy includes a project manager, copywriters, designers, community managers, and visual creators, amongst others. 

Roofers Going Digital delivers the expertise you need to create engaging and click-worthy content creation experiences for your roofing company. 

Contact us!

5 Benefits of Content Creation for Roofers

Content Creation for Roofers

Every roofer should have some knowledge of content creation.

However, we have noticed that many roofers still seem to be unfamiliar with this concept.

Or perhaps they have heard about the benefits of content creation for roofing companies, but they are still not sure how to approach this.

That’s why at Roofers Going Digital, we have created this blog post to explain the benefits of content creation for roofers and clear those doubts.

Let’s go!

1. Brand Awareness

By uploading content consistently to your website, your potential clients will spend more time reviewing it.

They will get more opportunities to familiarize themselves with your roofing brand, which will help them gain more trust in your business and increase your conversion rate.

If your content is valuable to your prospects and they think it’s helpful and informative, they are more likely to think of your company in case of roofing issues.

In addition, when combined with a social media content strategy, content creation will help your customers perceive your brand as a trustworthy and established leader in the roofing industry.

To discover the digital workflow to build a roofing brand, click here.

2. Increased Website Traffic

Content creation for roofers will help you to index more pages in the Google Search Console, which means you will have more opportunities to rank higher and position more keywords in the search engine results.

In other words, you will have more traffic, which means more leads and, consequently, more final customers.

Content creation should include different types of content, such as blogs, podcasts, videos, and quality pictures of your roofing projects, to attract new visitors, viewers, and listeners.

To discover how to increase website visits, click here.

3. Higher Domain Authority

Google ranks your website page based on three criteria: relevant content, user experience, and page speed, in that order.

So sharing more valuable content will increase your roofing site’s perceived expertise, authority, trust, and relevance.

In the same way, if your roofing content earns more inbound links from external sources like social media posts, email clicks, or even other websites, your domain authority will increase even further.

In addition, user experience strongly correlates with content creation, so the more quality content you share, the more organic traffic you will gain on your website (SEO).

To discover the content creation strategy for roofing companies, click here.

4. Increased Social Media Traffic and Followers

As mentioned before, content creation for roofers should include social media.

Sharing valuable content on social media will help you build more recognition and a better reputation with your audience.

This will lead to an increase in your follower base, interactions, loyalty, and a closer relationship with your potential clients and customers.

In addition, a higher number of social media followers guarantees more traffic to your roofing website.

To discover the social media channels for roofers, click here.

5. Validation of Your Prospects’ Decision to Hire You!

Whenever a potential client sees a new piece of content from you or gets an email about your latest offer or project, it assures them they can hire you for their roofing issues.

You can send newsletters with all the info you want to share with them.

Our content creation for roofers includes weekly newsletters for our customers.

To discover six benefits of email marketing for roofers, click here.

Content Creation for Roofers Is a Must!

Content creation requires researchers, copywriters, editors, and designers.

At Roofers Going Digital, you can trust you will have a complete team working on your content creation strategy.

Contact us now!