Month: May 2022

Why Work With Roofers Going Digital

Roofers Going Digital is a marketing agency specializing in digital strategies to help roofing companies and contractors get more roofing projects.

We are experts in working in the roofing industry. We have over five years of experience helping roofing companies with brand positioning, networking, growing sales, and driving revenue.

Our methodology is based on inbound marketing, a business strategy that focuses on attracting potential clients by sharing valuable experiences tailored to them.

Our managing director, Francisco Serrano, is a passionate roofing professional working with many of the most recognized roofing manufacturing companies.

He has helped many roofing enterprises with sales and marketing through personalized communication campaigns and the implementation of digital marketing.

Our strategies work with both commercial and residential roofing companies.

Let’s discover the benefits of our inbound marketing methodology together.

Keep reading!

Roofers Going Digital’s Inbound Marketing System

Brand positioning is one of the best methods in the industry to grow your roofing company.

Roofers Going Digital’s inbound marketing system focuses on the following steps:

Awareness

We create valuable content and meaningful relationships to build trust in your roofing niche.

Attraction

We attract the audience looking precisely for the roofing services you have to offer.

Engagement

We share roofing insights, allowing you to engage with building owners and property managers.

Entertainment

We provide help and support to your customers, empowering your roofing brand and customer service.

Position your brand as an industry leader with Roofers Going Digital.

To discover what inbound marketing for roofing companies is, click here.

The Buyer’s Journey Strategy for Roofing Companies

The buyer’s journey strategy is a digital strategy that helps you tailor your content and creativity to align your roofing company’s goals with your prospect’s pain points.

We will identify their issues and show them which of your roofing services and products can solve them. This will make them want to work with you.

The buyer’s journey involves three stages:

1. Recognition

We will create content to focus on addressing the problem that your target audience is experiencing.

2. Consideration

The consideration stage explains how your roofing company will solve your target audience’s problem.

3. Decision

Also known as the lead generation stage, it’s the crossroads where your content persuades your target audience to become a customer.

To sum up, the buyer’s journey is the process buyers go through to become aware of, consider, evaluate, and purchase a new product or service.

6 Benefits of Digital Marketing for Roofing Companies

Online strategies to promote roofing businesses have the most innovative performance these days.

But, what kind of benefits can you expect from an online presence?

Find the most important below:

Measurable results
Set demographics to reach homeowners & building owners
Opportunities to engage and network with potential customers
Accessibility for any roofing company size
Real-time updates to your messaging and advertising
Data results are available immediately

The sooner your roofing company starts working in the digital world, the sooner it will become an industry leader.

Roofers Going Digital Influences the Consumer in Positive Ways

Every interaction your prospects have with your company should be tailored to their roofing needs.

Roofers Going Digital is 100% committed to accelerating your roofing company’s digital transformation.

7 Benefits of Branding for Roofers

The benefits of branding for roofers are often underrated.

Remember, how you introduce yourself to your customers and prospects matters more than you think.

Aspects such as your logo, colors, image, tone of voice, and reputation can be your best friend or worst enemy in the online world.

That’s because many of the interactions are public and can define your roofing company’s online presence.

That’s why more and more roofers are implementing a branding strategy as part of their marketing efforts.

Here are seven benefits of branding for roofers:

1. Builds and grows your follower base

Make sure all of your social media profiles and online content looks consistent.

Headers, profile pictures, bios, and headlines should follow the same branding guidelines.

By having everything in place, you will get recognition between homeowners and building owners, indirectly growing your follower base.

2. Improves your reputation

One of the beautiful things about branding for roofers is deciding who you want to be.

Develop a brand voice, talk friendly, casual, and always be humble.

Start conversations with your audience and answer their doubts, comments, and inquiries about your roofing services.

Show that you’re listening and you care about their situation.

3. Amplifies your reach

Excited and engaged customers will cause a word-of-mouth effect.

Act just like you would do at any roofing conference.

Try to leave the best impression by engaging with new individuals and building relationships.

Show genuine interest in the conversation, and respond by putting yourself in your customer’s shoes.

4. Gives you qualified roofing leads

Roofers can have a tight schedule; you may prefer investing your time on the job site instead of pre-qualifying leads.

That’s why you should consider branding for roofers, as one of its benefits is receiving already qualified roofing leads.

Thanks to our communication campaign, your network will be customized based on your buyer personas.

To discover what online lead generation for roofers is, click here.

5. Humanizes your brand

Invite people from your crew and your team to share their day or be part of your online strategy.

Humanize your brand by putting a face to your content.

In Francisco Serrano’s words: People want to do business with people, not with logos.

6. Builds loyalty

Provide additional value to your audience, share roofing tips, tricks, advice, fun facts, etc.

Responding to those questions that many homeowners and building owners might have will create a level of loyalty that many roofers will envy.

7. Drives revenue growth

A branding strategy for roofers gives you financial gains by increasing your sales.

Pushing out relevant content will benefit your roofing company’s brand, customers, and prospects.

At Roofers Going Digital, you can trust that you will have a Return on Investment.

Enjoy the Benefits of Branding for Roofers with Roofers Going Digital!

Does your company follow any guidelines to build a strong roofing brand?

By developing a branding strategy for roofers, you will be part of the digital revolution.

Call the experts, and schedule a consulting call today!

How to Increase Website Visits

Are you a roofer looking to increase your website visits?

If so, you’ve come to the right place!

This post will give you some tips on how to achieve that goal.

It is vital for roofing companies to differentiate from their competition.

The trick is to figure out how to use all the relevant content you already have in a new and exciting way.

The user experience on your website can be a huge differentiator.

Focus on the following tips:

1. Include a Blog Section

Roofing companies with blogs on their websites have an average of 55% more visits than ones that do not.

The way you share your knowledge and roofing experience says a lot about your roofing company’s brand.

Setting up a good blog section will attract more website visits and qualified prospects.

To discover the benefits of a blog content strategy for roofers, click here.

2. Turn Blog Posts into Videos

43% of online users said they want to see more video content when visiting a website.

According to Cisco, “Video traffic will be 82% of all internet traffic by the end of 2022, and that internet video will increase threefold compared to TV.”

Turning blog posts into videos will also help you with your search engine rankings, which will ensure an increase in your website visits.

3. Direct Your Social Media Traffic to Your Website

If you’re looking for immediate results, you can invest in paid advertising.

It is one of the best ways to increase your website visits.

Social media advertising is a cost-effective strategy which also allows you to drive and measure conversions.

Include different post formats and a clear call-to-action using your website links and test the results.

To discover the power of social media for roofing companies, click here.

4. Update Existing Content Including Keywords

Use the right keywords to update your articles, products, and services related to your roofing company.

Updating old content on your website, and following SEO best practices, is a great way to make sure you are up to date with search engine rankings.

You should also consider revising any content related to roofing industry practices that may have been updated.

This will help you build reader loyalty as your content is fresh and relevant.

To discover the benefits of content creation for roofing companies, click here.

The Importance of the Landing Page for Your Website Visits

First impressions matter!

Your landing page gives your website visitors an initial glimpse of your business.

Here are five reasons why the landing page is fundamental for your website visits:

Leaves a good impression
Generates leads and conversions
Promotes your roofing products and services
Builds credibility
Tracks your business goals

Increase Your Website Visits with Roofers Going Digital!

Optimizing your website for organic search will help you improve your chances of being discovered.

If you want to learn more about digital strategies for roofing companies, do not forget to follow us on any of our social media channels.

Want to increase your website visits?

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Branding Trends for Roofing Companies in 2022

Branding trends for roofing companies are changing every year with digital marketing.

Before the internet, the sales process was very transactional: short sales cycles and one-on-one sales.

Most of the operations were part of a quick and personal experience.

But in the last couple of years (around the time the pandemic started), technology has forced roofing companies to adapt their brand presence.

Nowadays, branding for roofing companies needs to complement the traditional marketing efforts with an online digital campaign.

Do not stop reading to discover the branding trends for roofing companies in 2022!

1. Build Brand Awareness Through Social Media

Roofing companies have at least one social media business page.

However, most of them are not using the right communication strategy.

If you want to connect with your audience truly, you should understand who they are, what they like, how they spend their time, and more.

In other words, you should define your buyer persona.

At Roofers Going Digital, we are experts in communicating your values, knowledge, and expertise based on your buyer’s profile.

To discover the best social media channels for roofers, click here.

2. Increase Customer Acquisition with Digital Strategies

Customer acquisition refers to the process by which you bring new potential clients to your roofing business.

The goal for roofing companies is to build long-lasting relationships while creating brand recognition and a marketing system that allows them to grow exponentially.

With our inbound marketing strategy, you can trust that your roofing brand will have the most robust digital plan available in the roofing industry.

To discover what inbound marketing for a roofing company is, click here.

3. Drive and Measure Conversions

An essential branding trend for roofing companies in 2022 is the Return on Investment (ROI).

In digital marketing, driving and measuring conversions are the ultimate goal to quantify the success of a campaign.

There are different metrics and analytics you can consider to determine it, such as:

Website visits
Leads from ad campaigns
Email subscriptions
Closed projects

Make sure to include calls to action, keywords, and valuable content in your posts.

To discover how to get more commercial roofing leads, click here.

4. Improve Customer Experience

Customer experience starts with your prospects and potential clients’ first action in response to your digital campaigns.

Unlike traditional sales behavior, your prospects want to enjoy the buying process from beginning to end, so you should develop the buyer’s journey with a customer-centric focus.

Start with the following questions:

Which are the things clients want to know when calling a roofing contractor?
What are the most common roofing issues your customers face?
Why do they have to trust your roofing services?

Roofers Going Digital Is Up to Date with the Branding Trends for Roofing Companies!

We are a marketing agency that specializes in the roofing industry.

If you want to create a memorable name for your roofing brand, boost customer loyalty, and drive long-term revenue, contact us and schedule a consulting call today!

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