Welcome Roofers! You’re here to learn the basics of building a digital advertising campaign for your roofing company.
When done correctly, a digital advertising campaign will drive revenue and engage your audience to create a word-of-mouth effect.
But, what is digital advertising?
In a few words, it is a targeted advertising strategy that helps you reach potential clients online. This includes social media and search engines.
Now, let’s get started!
Understanding Your Target Audience
The first step in building a paid advertising campaign is understanding your target audience.
Roofing companies with successful online ads know the most common roofing issues their customers and potential clients face daily.
Keeping a pulse on the latest roofing trends will allow you to create a cost-effective paid media campaign.
Identifying Your Goals and Objectives
Every roofing company has business goals, and usually, they include increasing sales and driving revenue.
When building a digital advertising campaign, you need to be very specific about what you want to accomplish and the role paid advertising will play in helping you achieve that goal.
Define clear goals, whether they are increasing your vanity metrics (followers, views, likes, etc.), getting subscribers for your webinar, or receiving your potential client’s contact info.
Remember, digital advertising is just one part of your online strategy that should also include organic content.
Determining Your Digital Advertising Campaign Budget
Like any other marketing strategy, online or traditional, a digital advertising campaign needs an allocated budget.
One common mistake among roofers is to invest too much money too soon.
First, you should define which platforms you want to start advertising on (Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, etc.).
Second, set a small budget and use previous posts from organic campaigns as a test. Try the ones that have received more engagement and views.
Run the trial over the weekend and wait for the results.
And finally, launch a new campaign. We recommend starting with social media channels, as Google requires more experience.
Pro tip: Do not forget to keep an eye on the analytics.
Start Your Digital Advertising Campaign With Us!
At Roofers Going Digital, we are experts in building paid advertising campaigns for roofing companies.