Month: January 2022

Social Media Channels for Roofers

There are many social media channels that roofers can use to increase their online presence.

It does not matter the size of your company; platforms like LinkedIn, Facebook, Twitter, Instagram, and TikTok, are currently some of the most powerful marketing tools for roofing companies.

They are great sites to promote and connect your roofing services with new potential clients.

If you don’t know where to start, you have come to the right place.

Roofers Going Digital has prepared the following article to explain the basics.

Let’s go!

First, it’s better to choose two or three channels to post high-quality and engaging content consistently, rather than spreading yourself over and posting low-quality content.

Here are the most important social media channels for roofers:

1. LinkedIn

LinkedIn is one of the best platforms that commercial roofing companies should not ignore.

It’s primarily used for recruiting, but it’s also a platform to find the latest roofing industry trends and create relationships with property managers, roofing contractors, commercial real estate agents, and more.

Users can share status updates, photos, videos, trends, polls, and share ideas in the same way you would with Facebook.

Below you will find the reasons why you should use LinkedIn for your roofing company:

It’s a great way to connect with commercial building owners
You can find out more about a prospect you’re interested in and reach out to them
It’s a great place to build industry leadership
It offers value through targeted advertising campaigns and a chance to network with LinkedIn groups
It will drive links back to your roofing website

LinkedIn Sales Navigator is an excellent tool to start knocking on some digital doors.

2. Facebook

Facebook is the most popular social media network of all.

It currently boasts over 3 billion users, and it’s very likely that most people you know have a Facebook account, including your customers and potential clients.

With that being said, Facebook is ideal for targeting building owners, homeowners, asset managers, and maintenance managers, amongst others.

You can directly deliver your paid advertising through Facebook messenger, which means you can approach them in a more personal way.

In addition, Facebook ads are ideal for delivering your roofing business story and creating brand awareness.

Also, you can create a Facebook business page where you can promote your roofing services and where your customers will have the chance to write you a review.

Lastly, through Facebook advertising, you can promote your ads on Instagram and WhatsApp while adding a tracking pixel to your website to retarget those visitors that have shown previous interest in your Facebook business page.

3. Instagram

Facebook owns it, but the audiences and purposes are different.

It’s the third-largest social media platform based on photos and videos.

The users’ age is around 15 to 30 years old, and they like to follow individuals and brands that produce engaging visuals.

Below are six reasons why you should use Instagram for your roofing company:

It has more than 1.5 billion users
It is the fastest growing social media platform
More and more roofing companies are building an Instagram presence
You can share quality photos and videos of your roofing projects
600 million stories are shared every day
Over 90% of users claim that they follow at least one brand account

4. Twitter

On Twitter, you can share tweets, which is a post that cannot include more than 280 characters.

Currently, more than 700 million tweets are sent every day, and Twitter has more than 500 million monthly active users.

In tweets, you can include photos, videos, links, audio, and animated gifs of your roofing services.

The main benefits of using Twitter for your roofing company are:

It is the best place for you to discover the latest news and roofing industry trends
Twitter also includes several forms of advertising
It is one of the best places to interact with your target audience in a funny way
Twitter is a business-to-business (B2B) platform

5. TikTok

And finally, there’s TikTok.

It was launched in early 2018 and it already has 1 billion users.

It is the newest player on social media channels for roofers and it fills the gap left behind after Twitter purchased Vine and incorporated it into their Periscope service.

TikTok is a fast-growing app. Once you log in, you will see a video at the top of your feed that will be algorithmically curated around the interests you choose.

As you know, people enjoy video content, and more and more roofing contractors are uploading videos of their projects.

You can follow, comment, and like the content directly from the video post.

“The average user spends 60 minutes per day on TikTok.” – HubSpot

TikTok now offers different advertising strategies for roofing companies. However, you can share interesting content of your projects and still receive organic potential from the platform.

Do you need to be in all of them?

Maybe not, but consider that not all of your prospects get their news and information on the same platform.

You might read trending topics on Twitter while others read newspapers on LinkedIn.

Focus on defining the characteristics of your target audience to find the best social media channels that fit your services.

Remember, everyone looks for roofing services differently, and if you want to be found in the online world, you must be at least in one or two social media channels.

Pro tip: start small and don’t be afraid to create profiles and test out different channels.

Social media channels for roofers can often seem more overwhelming than they are, but once you start sharing valuable content, your presence will become greater and greater.

Don’t know where to start?

Call the experts, contact Roofers Going Digital today!

Content Creation for Roofing Companies

Content creation for roofing companies is a must if you want to position your brand online.

But, where should you start?

First, you have to define your target audience and how your roofing products and services can help them.

The goal is to show your potential clients that you are an expert whom they can trust.

Your content must have the power to engage readers, generate views, and increase your followers.

In addition, when you post interesting facts and info, you position yourself as an industry expert, which will positively impact brand recognition.

Also, do not forget to include quality photos of your roofing projects; images are processed 60,000 times faster than words.

Finding a good picture that describes your work is crucial.

Keep reading to learn more!

How to Start with Content Creation for Roofing Companies

The basics of content creation for roofing companies start with the following questions:

What is the purpose of this content?

Define goals and timelines and decide how you can share valuable content like tips, coupons, free inspections, or even funny memes.

Create a mix between valuable content and sales, and do not forget to have fun.

Who am I writing to?

The most important thing is to focus on creating content that’ll make your target audience’s life easier.

Obtain the keywords of your niche and create content regularly.

Pro tip: always put yourself in your prospect’s place.

How do they feel?

You need to evoke emotions in your posts.

Your content should convince building owners and property managers that you are the right person to do the job.

Pro tip: try uploading visuals, photos, and videos of your projects.

What do they want to understand?

Keep it simple, use the roofing idioms, and show your prospects you care about them.

What kind of tone should I use?

Do not be too formal, but do talk friendly, sort of like if you were explaining your roofing expertise to a kid.

Pro tip: be respectful and do not fall into controversies.

What Content Creation Strategy Should You Adopt?

Content creation plays an essential role in your online lead generation strategy.

“Companies that invest in content creation generate over three times as many leads as outbound marketing and cost 62% less.” – Demand Metric.

With that being said, every roofing business needs to represent itself with authority in the online world.

This is more applicable to the roofing and construction industry because trust plays a significant role here.

However, when it comes to content creation for roofing companies, there is always a dilemma:

What to say?
What not to say?
How to say it?

Some roofing companies make the content so complex that people lose interest.

Try to communicate one-on-one and focus on creating a trustworthy impression.

Share interesting facts, share running projects, and ask for feedback once you have positioned your brand.

Your followers would love to help.

Contact Roofers Going Digital to start creating valuable content for your roofing company.

We will develop the perfect content creation strategy for you!

Social Media for Roofing Companies

Social media for roofing companies is one of the best strategies for online lead generation.

However, believe it or not, many roofing contractors are still not using social media correctly.

One common mistake is to start with paid ads right away.

Although paid ads are an essential part of every social media strategy for roofing companies, doing it too early can lead you to spend hundreds or even thousands of dollars without getting any results.

Other aspects such as the brand guidelines, the tone of voice, and the content strategy should be at the top of your priorities.

In this article, Roofers Going Digital has prepared a list of what you can gain when you use social media correctly.

Let’s discover it together!

Shows your target audience who you are

Social media content allows your target audience to know everything you want them to know.

For instance, you can upload your business story, core values, expertise, etc.

When managing your social media content, reflect on how you’d like to be known.

Attracts new customers and potential clients

By uploading content consistently, you will positively engage with new potential clients.

Improves the communication strategy

Create a plan including the tone, values, and goals of your company to align communication between your team members.

Easily track campaign results

Social media has the advantage of being able to measure every single action you do.

Follow the insights and analytics to make decisions based on data so that you can increase website traffic and convert those leads.

A social media audit is a process of reviewing your analytics to reach the ROI.

In other words, it will tell you what you should change to increase the KPIs.

Don’t let the word “audit” freak you out; social media audits aren’t difficult (or at least they don’t have to be).

Follow the steps below to conduct a social media audit for roofing companies:

Identify the effectiveness of each post with the analytics and adjust what is not working
Align your social media strategy with your business objectives and goals
Discover the latest roofing trends of your niche and include them in your social media campaigns
Look into your customer’s pain points and show them a solution
Train your roofing team to use social media and ask them to join an employee advocacy program

Roofing companies that develop social media audits improve their revenue year-over-year.

Treat Every Connection with Respect!

As you can see, social media for roofing companies has come a long way, and if you want to have positive results, you need to learn the ins and outs of how to create great content.

Focus on treating every person with courtesy, politeness, and kindness.

Always encourage your audience to engage and share their opinions.

Pro tip: Listen first and never lose your temper.

You can trust Roofers Going Digital to develop your social media strategy.

Schedule a consulting call!

Benefits of Facebook for Roofing Companies

The benefits of Facebook for roofing companies are huge.

It’s quite possible that you’ve already heard the saying that if Facebook were a country, it would be the most populated on earth.

That’s because it currently boasts over 3 billion users with more than 2 billion monthly active users.

As a result, most people you know are likely to be on Facebook (including roofing companies).

On the other hand, millions of people use Facebook to look for roofing contractors.

In response, more and more roofing companies are creating content to leverage the power of Facebook.

In the following article, you will discover the most important benefits of Facebook for roofing companies.

Let’s go!

1. Facebook Groups

Currently, there are 500 million people that belong to a Facebook group.

But how important are Facebook groups?

Facebook groups are a must for roofing companies.

It is a place where you can share common interests of the industry with other roofing professionals, express your opinion, and build relationships.

You can upload photos and videos, discuss issues, and network.

5 Facebook group recommendations for you:

Building and Roofing – 38.9K members
Roofing/Roofers Contractors and Subcontractors – 26.9K members
Roofing & Solar Community – 23.2K members
Roofing Sales & Claims Discussions – 8.8K members
Roofing Industry News – 3.2K members

2. Facebook Advertising

Facebook advertising is ideal for targeting your prospects so that you can directly deliver your roofing services.

You can also use Facebook advertising across their other services — Instagram, Facebook Messenger, and WhatsApp.

In addition, you can add a Facebook pixel to your roofing website. This will help you retarget those visitors that have shown an interest in your Facebook business page.

Also, you can publish a variety of content, including text and photos of your roofing services, carousel photo posts, and video posts.

Is social media a must for roofing companies? Click here.

3. Facebook Business Pages

If your roofing company does not have a Facebook business page, you are missing out on many opportunities.

First of all, your profile picture, banners, and post formats should follow your roofing brand guidelines.

Simultaneously, you should fill your “About” section with the basic information of who you are and what roofing services you offer.

Focus on sharing a mix between sales and valuable content, and most importantly, engage with your audience.

Also, you can give your customers the chance to share reviews on your Facebook business page.

4. Facebook Lives

Facebook lives are probably the most underrated benefit of Facebook for roofing companies.

Afterward, Facebook lives are a live video streaming service that will let you broadcast from any device straight to their Facebook news feed.

According to Vimeo:

“Streaming videos of Facebook Lives see 3x the engagement than traditional videos shared on the platform.”

It is a fun and simple way to connect with your customers and prospects while communicating your roofing brand story.

To Sum Up!

Facebook for roofing companies is no longer a choice but a necessity.

It has helped thousands of roofing contractors nationwide.

If you are already using Facebook to promote your roofing services, we hope you learn from these benefits to improve your strategy.

Stop losing roofing leads daily on Facebook without even knowing it.

Contact Roofers Going Digital today!