How to manage Google reviews is one of the most common questions we have received during 2021.

First of all, you should be aware that your customers are one of your biggest assets.

With that being said, your number one priority has to be to provide the best customer experience you can.

The most important aspect of Google reviews is that your customers will judge your roofing company based on that.

In addition, Google reviews can be the deciding factor for potential clients when they’re looking for roofing services online.

That’s why Roofers Going Digital has prepared the following article on how to manage Google reviews of your roofing company.

Do not stop reading!

How to Manage Positive Google Reviews

Positive Google reviews will show you who the happiest customers are, and you can keep them happy by replying to them.

Many roofing contractors make the common mistake of only replying to the negative ones.

However, if a happy customer took the time to leave you a positive comment, show them some appreciation and spread some love with them.

Pro tip: Avoid responding only to positive reviews that have no text.

  • How to reply to a positive review?

Answering positive reviews shows the customer that their feedback is important to you.

Follow the tips below:

  1. Answer quickly
  2. Keep it short
  3. Thank your customer
  4. Be authentic

How to Manage Negative Google Reviews

As a roofing company brand, showing your customers that you take negative feedback seriously is mandatory.

The essential strategy is to know how to handle them.

For instance, if you receive a negative Google review, you don’t have to feel devastated. 

It will happen at least once, even if it wasn’t deserved.

Pro tip: The important thing is to show your customers that your roofing company cares about them.

  • How to reply to a negative review?

Don’t just stop and answer with an explanation. Give a call to your concerned customer, apologize, and try to establish a bond.

Follow the tips below:

  1. Take a deep breath before responding
  2. Respond to all of them
  3. Approach with confidence
  4. Provide a personal touch

Reply to Every Review!

In short, you will need to get used to both positive and negative reviews when your roofing services operate online.

Therefore, it’s always a good practice to reply to every Google review, whether it’s good or bad.

Encouraging your customers to leave a review for your roofing company is an easy way to expand your brand’s reach.

How do you manage your reviews? Have you dealt with any bad experiences?

Need help? Contact Roofers Going Digital and schedule a consultation call!

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