Blog Content Strategy for Roofers

Blog Content Strategy for Roofers

A blog content strategy for roofers will help you nurture your customers and future business relationships.

Consistent blogging is also useful to optimize your roofing website for future search engine results.

Every time you upload a new roofing blog to your website, you can position a new set of keywords.

Your prospects and potential clients are searching for all kinds of topics related to roofing issues and services in your area.

A good digital strategy will separate you from your competitors.

When it comes to roofing marketing ideas, you need to make sure to include a roofing blog on your website.

Keep reading!

5 Steps to Create a Blog Content Strategy for Roofers

Your roofing website blog aims to increase your visitors and generate leads.

The following steps will help you to create valuable content for your roofing blog:

1. Share your roofing company’s core values and goals

2. Define your target audience and solve their problems

3. Include roofing industry keywords

4. Create a blog content calendar

5. Cover interesting roofing topics

Pro tip: Share all the valuable content you already have; use your brochures, postcards, or other pieces of info to develop blog topics.

4 Benefits of Having a Blog Section on Your Roofing Website

A blog will provide your roofing company with long-lasting benefits after publishing.

Its main benefits are:

  1. It grows your website traffic progressively (SEO)
  2. It attracts leads that can later become customers
  3. It builds loyalty and engagement with your current customers
  4. It differentiates you from other roofing companies

Having a blog content strategy for roofers proves that you are an expert in the roofing industry.

The Importance of Using Quality Photos for Your Roofing Blog

Everyone knows that images make an article easier to read; visitors like to see something visual over a lengthy block of text.

Pictures will also help the user remember the content, as they can match the image to what they’re reading.

In general, visual elements can:

  • Fit into modern web designs
  • Boost the promotion of your brand
  • Showcase the consistency in your roofing jobs

Using high-quality images will help your clients earn trust in your roofing company, allowing you to achieve your goal of converting a lead into a paying customer. 

15 Roofing Blog Topic Ideas for Roofing Contractors

  1. Roof Restoration Vs. Roof Replacement
  2. How to Choose a Roofing Contractor 
  3. Why Is Roofing Important?
  4. Can Roofing Be Done In Cold Weather?
  5. How Long Does a Roof Replacement Take?
  6. Types of Commercial Roofing Systems
  7. Why Are Roofing Warranties Important?
  8. New Roof FAQs
  9. Eco-Friendly Roofing Options
  10. Roofing Material Comparisons
  11. Benefits of Having a Professional Roofing Inspection
  12. When Is the Best Time of the Year to Replace Your Roof?
  13. What Is a Living Roof?
  14. The Roof Restoration Guide for Property Managers
  15. Benefits of Commercial Roof Maintenance

Discover the Power of a Blog Content Strategy for Roofers

Schedule a consulting call today!

6 Benefits of Email Marketing for Roofers

6 Benefits of Email Marketing for Roofers

Email marketing for roofers provides plenty of benefits and opportunities to reach out to new customers.

According to Campaign Monitor, “Companies who use segmented campaigns note as much as a 760% increase in revenue.”

Why? It lets your customers and prospects keep up to date on what is happening within your roofing company and the roofing industry.

You can also create follow-up sequences, introductory texts, and even newsletters.

Additionally, email marketing costs are more affordable than many other forms of marketing as there are no printing costs, media space budget, or advertising fees.

Please find some of the benefits of email marketing for roofers below.

1. Flexible Design

You can send motion graphics, animations, attach files, messages of different lengths, or whatever suits your campaign best.

Remember that sticking to your roofing brand guidelines will help you to build brand awareness.

2. Increased Sales and Conversions

By placing a pop-up form on your website or networking on social media, you can increase your prospects database.

Once you share valuable content, your buyer personas can click on your links and follow your call-to-action right away.

Email marketing is perfect for building the buyers’ journey and influencing them into choosing the roofing product or service you want.

3. Permission-based 

One of the main benefits of email marketing for roofers is building your prospects database through users who have given you their permission to receive your roofing company’s newsletter.

They are genuinely interested in receiving your email communications.

They want to know more about your roofing company’s activities, updates, products, and offers, and are more likely to hire your services.

4. Less Intrusive

The difference compared to other marketing strategies is that your subscribers can read your messages when they want to.

Also, they can unsubscribe or update their preferences if they no longer want to receive your messages.

5. Time-saving

Email marketing for roofers allows you to create follow-up sequences to answer your potential clients in real-time.

You can trigger an email marketing software such as Mailchimp or HubSpot to send them a message based on an action they have performed on your website.

Pro tip: include a welcome email for every user that subscribes to your newsletter or blog.

6. Measurable

Like all digital marketing strategies, you can track the analytics of each of your email marketing campaigns.

The use of email software will help you quickly review information on opened emails, click-through rate, bounce rate, and much more.

Afterward, you can optimize your email campaigns based on this data.

3 Tips to Promote Your Roofing Company Using Email Marketing

  • Personalize messages to your customers

Include your prospect’s name and keep your email subject lines under seven words. That’s the maximum length visible on a standard phone, which is where almost half of the prospects open their messages.

  • Share the latest updates in the roofing industry

Do not forget to share knowledge, tips, news, evidence, and testimonials.

Use videos and photos of your roofing jobs to grab your prospect’s attention and stand out from the crowd.

  • Add “Call-to-Action” buttons to lead your customers to your website

Include a reason why you’re reaching out and a clear call to action.

Add a link to your calendar to avoid the annoying back-and-forth of finding a time to meet.

Email Marketing for Roofers Matters!

However, it’s important not to overuse it; too frequent emails can irritate people.

Contact Roofers Going Digital. We can help you build your email marketing campaign!

Online Lead Generation for Roofers

Online Lead Generation for Roofers

Online lead generation for roofers is one of the most common services offered by marketing specialists in the roofing industry. 

However, many contractors are not familiar with the subject, and could easily become victims of a scam. 

So, what is online lead generation for roofers?

It is the process of using digital strategies to attract all of your potential clients to show an interest in your roofing company’s products or services and convert them into final customers.

In other words, property managers, facility managers, homeowners, business owners, and commercial real estate agents will feel attracted to your roofing company’s brand, and they will want to do business with you.

In the next article, Roofers Going Digital will explain the basics of online lead generation for roofers.

Why Do You Need an Online Lead Generation Strategy?

The roofing industry is rapidly evolving, and most of your potential clients are spending lots of time online.

That’s why implementing an online lead generation for your roofing company should be mandatory.

Digital strategies will help you make all of your traditional marketing efforts even better.

For instance, think about all the people seeing your truck around the city or their neighborhood. If they have seen you online, they will immediately know who you are.

The same will happen with your door-to-door efforts, your billboards, yard signs, etc.

Generating online leads is a perfect way to start positioning your roofing brand.

Your roofing company needs to be easily seen by your target audience so you can be on their minds, and they can eventually think of you when needing any roofing services.

Likewise, by organically sharing valuable content, you will start building solid relationships instead of trying to force a sale.

To discover the benefits of content creation for roofing companies, click here.

Pro tip: your prospects no longer want to be sold to. You need to earn their business.

4 Key Components of Online Lead Generation for Roofers

A lead is generated through information collection and trust.

The collected information comes as a result of your online marketing campaigns.

Some examples of online lead generators are newsletter subscriptions, customer service via social media, signing up for a webinar, or a prospect filling out a form to download educational content.

Some key components of online lead generation for roofers are:

  1. Call-To-Actions
  2. Landing Pages
  3. Forms
  4. Attractive Offers

Once you put all these elements together, you can create various promotional channels to link and drive traffic to your website.

In that way, you can start generating leads for your roofing company to complement your traditional marketing efforts.

Why Should You Choose Roofers Going Digital?

We create unique methods to attract all of your potential clients and prospects to your roofing services.

We will make sure your content targets their needs and pain points naturally through innovative techniques.

Start building your online lead generation strategy with us.

Schedule a consulting call today!

Google Strategy for Roofing Companies

Google Strategy for Roofing Companies

The Google strategy for roofing companies will help you position your brand in the digital world. 

Despite most roofing contractors being aware of Google’s impact on our lives, many of them are not using it yet.

The ones who do tend to just settle on a few basics, like listing their website on Google My Business.

Of course, that’s fine, and it has to be done, but Google is more than just Google My Business.

A Google strategy for roofing companies should be one of the pillars of your digital marketing efforts.

Let’s look at the most important aspects to consider.

Keep reading!

Add Your Roofing Company’s Website to Google Search Console

According to Google, “Google Search Console (GSC) is a free service provided by Google that helps you analyze, maintain, and improve your site’s presence in the search engine results pages (SERPs).”

In other words, it has the purpose of enabling people to discover your website faster amongst search engine results.

In addition, you can leverage the tool to understand how Google perceives your roofing company’s website in general.

It will give you a thorough analysis of the keywords that people use to visit your site daily, as well as how much traffic you’re getting from them and which are the most visited pages.

Improve your performance on Google Search. Start Now!

Do Not Forget to Install Google Analytics

According to Google, “Google Analytics (GA) is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website.”

The main difference with GSC is that Google Analytics will give you information on the types of visitors who are coming to your roofing company’s website, instead of focusing purely on your page’s performance.

For instance, it shows demographics, location, time spent, acquisition (how are they finding it), unique page views, behavior, and more.

Connect your roofing company’s website to Google Analytics. Start Measuring!

Create a Google My Business Listing

Google My Business (GMB) is Google’s online directory. 

It enables roofing contractors to upload their roofing company’s info and integrate it with the Google search engine and Google maps.

A GMB listing offers you the opportunity to increase your local search rankings and serves as an additional resource for local traffic.

In addition, it will let your customers write you a review, which is an essential ranking factor for local SEO.

You can share your roofing company’s location, working hours, website info, contact info, photos, and more.

Show the best of your roofing company. Get listed on Google!

Invest in Google Adwords

Roofing companies of all sizes use Google Adwords or pay-per-click advertising, from small and local contractors to nationwide roofing manufacturers and brands.

Contrary to SEO, it can have immediate results and is one of the best digital strategies nowadays.

However, Google Ads requires a certain level of expertise, and a common mistake made by roofing contractors is spending hundreds or even thousands of dollars without knowing what they’re doing.

We strongly recommend you contact a Google Ads expert before starting to use it.

Get more customers and generate leads with Google!

Share this post with your network if you find it valuable!

The Google strategy for roofing companies offers enough advantages for every roofing contractor to increase their presence online.

Call the experts, contact us today!