Month: March 2022

How to get more commercial roofing leads is one of the questions all commercial roofing contractors ask themselves every once in a while.

Regardless of the size of your company, commercial lead generation has to be one of the top priorities of your business strategy.

Why? Commercial roofing jobs can bring you thousands of dollars in revenue.

With that being said, you have to see lead generation strategies as an investment.

But, where should you start?

In this article, Roofers Going Digital has outlined the most important strategies to get more commercial roofing leads.

Do not stop reading!

How to Get More Commercial Roofing Leads: Outbound Strategies

• Door Knocking

Probably the most common lead generation strategy of all.

There are still plenty of opportunities of having conversations with property managers or building owners face to face.

• Referrals

Start a referral program for your current customers, and do not forget to include your employees.

Word of mouth is the best advertising strategy ever.

• Roofing Conferences

Trade shows and roofing events are excellent places to meet prospects and potential clients.

Make sure to network with them and get their contact information.

• Cold Calling

Start by making a list of all the property management companies, industrial facilities, and commercial property managers that you can find within your area.

Get their contact info from the internet and start calling them to set up an appointment.

Pro tip: build a sales pitch and do extensive research about them before calling.

• Traditional Advertising

Traditional marketing efforts such as magazines, billboards, newspapers, radio, and tv are still common lead generation strategies amongst roofing contractors.

However, some of them are often very expensive.

• Digital Marketplaces

HomeAdvisor, Houzz, Angie’s List, Thumbtack, Porch are just some of the many digital databases you can find in the construction industry.

They aim to connect building owners, homeowners, and property managers with local service professionals to conduct maintenance, restoration, and construction projects.

• Hire a Call Center

Also known as telemarketing, you can hire a call center to help you get weekly appointments. 

However, people’s mindsets have changed, and many people and businesses are tired of receiving calls from telemarketers.

How to Get More Commercial Roofing Leads: Inbound Strategies

• Website SEO

Stand out from your competition with a search engine optimization (SEO) strategy.

SEO is related to how well your website is optimized to be on the 1st page of Google search results.

• Social Media

Social media marketing is excellent for building authority and brand awareness within your roofing niche.

In addition, it’s a great place to showcase all of your roofing photos and videos of your projects.

To discover the most important social media channels for roofers, click here.

• Digital Advertising

Whether it is pay-per-click from Google or Facebook ads, digital advertising is one of the quickest ways to target facility managers and property owners.

To discover the benefits of Facebook for roofing companies, click here.

• Email Marketing

Always put yourself in your customer’s shoes.

Share interesting facts, tips, funny stories, industry trends, or anything that makes them want to contact you.

To discover more about email marketing for roofing companies, click here.

• Networking Groups

Facebook and LinkedIn have many groups to help you start networking.

Find the most popular groups within your niche and spend at least 1 hour a day building relationships.

• Blogging

Think about all the people that are searching for commercial roofing services online.

Many of them will reach out to you just by seeing a roofing blog on your website.

Build a Win-Win Network for Your Roofing Company 

Contact Roofers Going Digital and start with your commercial lead generation strategy today!

An online branding strategy for roofing companies should be mandatory for all roofing contractors.

However, it is still an underestimated tactic by many of them. 

A common mistake made by contractors is thinking that only their image, such as their logo or promotional items, is part of their brand.

Beyond this, a good branding strategy for roofing companies begins with consistency in the presentation that will later become your company’s recognized identity.

Your branding strategy has to represent your company’s core values while showing your target audience your way of doing things.

By building an online presence, you can create meaningful and long-lasting relationships with property managers, homeowners, asset managers, building owners, public adjusters, etc.

Do not stop reading if you want to get the most out of your roofing company’s branding strategy!

Roofers Going Digital’s Methodology for Building a Brand

Our branding strategy for roofing companies focuses on the following steps:

1. Positioning Your Brand with Valuable Content 

Your prospects will recognize your roofing company’s brand as an industry leader by creating and sharing valuable content.

2. Attracting Your Target Audience

We will create the right communication strategy to establish trust and loyalty among your customers and potential clients.

3. Engaging with Your Prospects

Thanks to our communication strategy and the creation of valuable content, we will drive meaningful conversations with your potential clients.

4. Entertaining Your Network

We will help and support your customers while encouraging your roofing niche to connect with you.

All communication will be aligned with their pain points and needs.

Build Your Roofing Company’s Brand with Social Media

Your roofing company can achieve the results you want by following a social media marketing plan.

Please find below some of the benefits that roofing companies get from social media:

• Increase your visibility and build a follower base

It is possible to reach a specific target group based on their needs and interests.

In the same way, you can reach a specific area by using geo-targeted campaigns.

• Generate more leads

It will boost your other marketing efforts.

Likewise, you can connect directly to your prospects through your social media business pages.

• Get direct feedback from the roofing industry

It will help you understand the industry trends and update your content accordingly.

• Create brand awareness

Building a brand in social media for your roofing company is exponential.

As a result, your followers can easily convert into clients; the more content you upload, the more prospects you attract.

Trust the Experts: Operate Your Roofing Company’s Brand with Maximum Efficiency

The most important thing about a branding strategy for roofing companies is to build a strong reputation.

In other words, it is essential to remember that positioning a brand for roofing companies takes time.

At Roofers Going Digital, we are experts in marketing for roofers and roofing companies.

You can be sure that you will have a solid foundation with us.

Schedule a consulting call today!

Email marketing for roofing companies is one of the best digital strategies you can incorporate into your marketing efforts.

You can use it to share valuable knowledge about the roofing industry and your roofing services.

In addition, you can share events, training dates, funny anecdotes, coupons, or any other interesting facts that you think might be important for your customer database.

A key aspect of email marketing for roofing companies is the creation of a potential clients’ database through your website or with webinars on social media.

It is also a great tool to build trust and loyalty amongst your prospects and customers; once your audience gains confidence in your roofing company brand, you will start to receive responses.

In this article, we will go through the basics of email marketing for roofing companies.

Keep reading!

5 Tips to a Successful Email Marketing Campaign for Roofing Companies

A common marketing myth is that every industry has a set successful format for this type of campaign. 

Let us tell you something! The ideal and perfect email marketing format doesn’t exist.

So, what is the best email marketing campaign strategy you should follow?

Here are a few tips:

• Define your buyer’s profile and their roofing needs
• Write down your roofing services, roofing knowledge, and the roofing skills you have
• Build your mailing database by using your social media channels and your website
• Test different formats and topics, send those emails and observe the response
• Check out the responses you receive to understand what is working and what is not

*Pro-tip: The more contacts you send an email to, the easier it will be to discover your ideal strategy.

The Importance of Headlines

Once you have built your email database, the next thing you should do is to ensure that your audience opens your emails.

Statistics say that 80% of people just read the headline, so focus on having a good one.

“The optimum headline length is around 65 characters.” – Mailchimp

They also show that 57% of recipients only read the first paragraph, so work on your initial sentences. More than half of the people will decide here if they want to keep reading or not.

*Pro-tip: Start directly with the headline topic.

7 “SPAM” Words in Emails

Let’s look at some words you need to avoid:

1. Dear (Name)

A standard introduction like this can easily send your email to spam. 

*Pro-tip: try to approach your target audience professionally.

2. Click Here

Avoid “Click Here” as a call-to-action

Use some of these instead:

• Learn More
• Consulting Call
• Contact Us
• Request a Quote

3. Free

Do not use the word “free” in your headline or subject.

It’s a huge red-flag indicator and misused. It can send your newsletter straight to spam.

4. Re: or Fwd:

Don’t use these words unless you’re replying to an email conversation with one of your subscribers. 

5. Great Offer

This one, just like “Free,” is one of the most picked words by scammers.

Avoid it in the subject line, and do your best not to include it in the body of your email.

6. 100% Guaranteed

Scammers know that the word “guarantee” feels like a security blanket to many people, so they use it often.

7. Risk-Free

Watch out for this one. If you need to include it, ask yourself if you can deliver on that 100%. 

If you can, then add it but use it with moderation.

Email marketing matters, especially in the digital era!

To sum up, email marketing for roofing companies provides plenty of opportunities to reach out to your customers.

It is never too late. Contact us today!

The essentials of a roofing company website are an excellent opportunity to improve the user experience.

In the same way, they are the first impression your prospects and potential clients will have of your roofing company in the online world.

In other words, they serve as a marketing brochure for your brand and also for the roofing services you’re promoting, so the info your visitors are looking for must be easy to find.

One common mistake is overloading the front page with too much information, or the opposite, not having enough.

That’s why Roofers Going Digital will explain to you the essentials of a roofing company website.

Keep reading!

Homepage

Focus on the following things:

• Your roofing brand guidelines (headers, logos and banners)
• Navigation buttons (about us, roofing services, contact us, roofing blog, faqs)
• Primary calls-to-action (include 2-3 calls-to-action)
• Supporting media (photos and videos of your roofing projects)
• Social proof (reviews, testimonials, success indicators)
• Value proposition (Explain to your visitors how you are qualified to help them)
• Lead generators (chat box, pop-up forms, meeting calendar)
• Secondary calls-to-action (place secondary CTAs to give visitors buttons to click on as they scroll down)

About Us

Of course, every roofing company website must include an “About Us” section at the top of the homepage.

Start with the basics; your potential clients need to know who you are, what you do, and what kind of roofing expertise you have.

Therefore, try to describe everything as if you were explaining it to someone for the first time.

In addition, do not forget to include your roofing company’s core values, softer skills, and your roofing crew.

Roofing Products or Services

The descriptions of your roofing products or services should be short and concise.

However, you have to provide enough information to show that you are an expert.

Stick to the following tips:

• State the benefits of the roofing systems you install
• Explain your roofing warranties or policies
• Mention the faqs people have about your roofing products or services
• List any unique characteristics of your roofing company

Lastly, focus on the type of content you would search for yourself if you were looking for roofing services.

Contact Us

Your “Contact Us” tab should have the power to encourage your visitors to get in touch with you.

In addition, it has to be one of the means for your potential clients to find out more details about making contact with you.

Likewise, be friendly and helpful and show them that you genuinely care about bringing them the best solution for their roofing issues.

Say hi and add a good profile picture of you and your team, add your location, and if possible, include a Google maps site.

Roofing Blog

One of the most powerful tools for a roofing company website is a blog.

There you can share all of your knowledge, including tips, trends, networking, and more, which will help you to increase your website traffic progressively.

As a result, you will reach out to more potential clients who can later become customers.

Also, it will help you to build loyalty, trust, and engagement with your current customers.

Finally, a blog section will provide your roofing company with long-lasting benefits after being published.

Don’t miss the opportunity to bring the right communication to your target audience!

Contact us and discover the power of having a successful roofing company website.